Perfil del turista cultural: una aproximación a través de sus motivaciones

En los últimos años, el sector del turismo cultural ha experimentado un notable crecimiento en España, aún más importante si cabe en las ciudades históricas o de las zonas declaradas patrimonio de la humanidad por la UNESCO. En este sentido, el objetivo de esta investigación es analizar el perfil del turista cultural en una ciudad patrimonio de la humanidad, teniendo en cuenta, en primer lugar, las características descriptivas y el consumo cultural de los visitantes, y, en segundo término, analizar de una manera precisa las motivaciones para la visita. El análisis empírico de estas propuestas se lleva a cabo en la ciudad de Cuenca, que fue declarada patrimonio de la humanidad por la UNESCO en diciembre de 1996

Coordination Of Teachers In New Undergraduate Degrees Adapted To European Higher Education Area

The introduction of new undergraduate degrees adapted to the European Higher Education Area (EHEA) requires a coordinated effort by teachers, because the different subjects are based on a new methodology of teaching and learning. The Social Sciences School of Cuenca offers degrees in Business Administration, Law and Labor Sciences. The progressive adaptation of the undergraduate degrees at the University of Castilla-La Mancha has culminated with the introduction, in the academic year 2009-2010, of the Business Administration Degree and, beginning in academic year 2010-2011, of the Degrees in Law and in Industrial Relations and Human Resource Development, once they have all been verified by the National Agency for Quality Assessment and Accreditation (ANECA). This paper addresses opportunities for coordination among teachers that occur in the implementation of new degree of Law and Business Administration, through the joint work of teachers in different aspects of competency-based education. After the first course of the new degrees, it must articulate all coordination tools that allow teachers to conduct their work effectively and efficiently, with the aim of providing the best possible service to students. The synergies arising from this deployment will allow better planning tools in the implementation of the following degrees

Case Studies As Practical Teaching In The New Marketing Courses

The European Higher Education Area is assuming a change in the teaching-learning of all European universities. The area of Marketing, traditionally characterized by being at the forefront in terms of educational innovation, faces the challenge of finding new tools to facilitate the work of students by encouraging their involvement in the acquisition of new skills. This paper analyzes the capacity that the development of case studies has to develop skills and competencies by the students, which are defendants in the framework of the European Higher Education Area to suit the environment established in the labor market. To this end, it is analyzed the experience and the main conclusions of the practices carried out at the University of Castilla-La Mancha, with the participation of student groups at an international conference aimed at developing teaching cases in public and nonprofit marketing

Relaciones entre el consumo de tabaco y la práctica de actividad físico-deportiva en una muestra de la población de Madrid. (The relationship between smoking and leisure time physical activity in a sample of the population of Madrid).

<b>Resumen</b><p align="justify">El principal objetivo del presente estudio fue aportar más evidencias sobre la relación entre el consumo de tabaco y la práctica de actividad física, así como sobre el efecto modulador que podrían ejercer las variables sexo y edad en la misma. Se efectuó un estudio transversal con una muestra de 625 personas. El muestreo fue polietápico, utilizándose un cuestionario ad hoc. Los resultados obtenidos mostraron que la práctica de actividad física y el consumo de tabaco eran conductas relacionadas [2(1)=7,373; p=,007; φ=,11]. Esa relación se explicaba por una incidencia del sedentarismo superior a la esperada (p menor que ,01) entre fumadores (51,9%). Además, dicha asociación difería según sexo [2(1)=12,172; p=,000; φ=,20] y se daba sólo en determinados grupos de edad: 15-19 [2(1)=5,012; p=,025; φ=,27] y 20-29 años [2(1)=7,580; p=,006; φ=,20]. Por tanto, de los resultados de este estudio se desprende que el tabaquismo y la práctica de actividad física son conductas que parecen estar inversamente relacionadas. No obstante, esta asociación se da en los varones, pero no en las mujeres y, en función de la edad, solamente entre jóvenes y adolescentes.</p><p>Abstract</p><p align="justify">The aim of this study was to provide more evidence about the relationship between smoking and leisure time physical activity. We also clarified the effect of sex and age on this relationship. A descriptive study with cross sectional design was used and 625 people were selected. Sampling was multistage and an ad hoc questionnaire was used. A significant relationship between leisure time physical activity and smoking [2(1)=7.373; p=.007; φ=.11] was found. A sedentary life was prevalent among smokers (51.9%) but not among non smokers (40.5%). This association was different by sex [2(1)=12.172; p=.000; φ=.20] and exist only in some age groups: 15-19 [2(1)=5.012; p=.025; φ=.27] and 20-29 [2(1)=7.580; p=.006; φ=.20]. Tobacco consumption and leisure time physical activity seem to be inversely related among men and amongst the young and adolescent of both sexes.</p

Relaciones entre el consumo de tabaco y la práctica de actividad físico-deportiva en una muestra de la población de Madrid

El principal objetivo del presente estudio fue aportar más evidencias sobre la relación entre el consumo de tabaco y la práctica de actividad física, así como sobre el efecto modulador que podrían ejercer las variables sexo y edad en la misma. Se efectuó un estudio transversal con una muestra de 625 personas. El muestreo fue polietápico, utilizándose un cuestionario ad hoc. Los resultados obtenidos mostraron que la práctica de actividad física y el consumo de tabaco eran conductas relacionadas [¿2(1)=7,373; p=,007; ¿=,11]. Esa relación se explicaba por una incidencia del sedentarismo superior a la esperada (pmenor que,01) entre fumadores (51,9%). Además, dicha asociación difería según sexo [¿2(1)=12,172; p=,000; ¿=,20] y se daba sólo en determinados grupos de edad: 15-19 [¿2(1)=5,012; p=,025; ¿=,27] y 20-29 años [¿2(1)=7,580; p=,006; ¿=,20]. Por tanto, de los resultados de este estudio se desprende que el tabaquismo y la práctica de actividad física son conductas que parecen estar inversamente relacionadas. No obstante, esta asociación se da en los varones, pero no en las mujeres y, en función de la edad, solamente entre jóvenes y adolescentes

¿Cómo acercar los bienes patrimoniales a los ciudadanos? Educación Patrimonial, un campo emergente en la gestión del patrimonio cultural

El patrimonio cultural es un espacio para la ‘complicidad social’ y la construcción de significados. Lamentablemente en las sociedades contemporáneas éste se aleja de la memoria de los ciudadanos. Por ello la gestión patrimonial busca la participación de los actores sociales, en donde la Educación Patrimonial puede ser una herramienta importante en este proceso. Esto implica desarrollar bases teóricas y metodológicas específicas que involucren a los ciudadanos en la sustentabilidad de las comunidades y sus bienes patrimoniales. En tal sentido, proponemos analizar la educación patrimonial como un campo emergente, a través de cuatro dimensiones pedagógicas que permitan sistematizar sus alcances y estrategias. Para luego articular dichas dimensiones en tres áreas de actuación educativa.The cultural heritage is a space for "social complicity" and meaning construction. Unfortunately, cultural heritage leads far from the memory of the citizens in the contemporary society. On this basis, heritage management seeks the participation of social actors, so Heritage education can be used as an important tool in this process. Such process implies the development of specific theoretical and methodological basis, which integrates citizens in the sustainability of their communities and legacy assets. In this sense, we propose to analyze heritage education as an emergent field through four pedagogical dimensions which enable the systematization of their ranges and strategies in order to articulate them in three educational performance areas.

Modelling the basin of attraction as a two-dimensional manifold from experimental data: applications to balance in humans

We present a method of modeling the basin of attraction as a three-dimensional function describing a two-dimensional manifold on which the dynamics of the system evolves from experimental time series data. Our method is based on the density of the data set and uses numerical optimization and data modeling tools. We also show how to obtain analytic curves that describe both the contours and the boundary of the basin. Our method is applied to the problem of regaining balance after perturbation from quiet vertical stance using data of an elite athlete. Our method goes beyond the statistical description of the experimental data, providing a function that describes the shape of the basin of attraction. To test its robustness, our method has also been applied to two different data sets of a second subject and no significant differences were found between the contours of the calculated basin of attraction for the different data sets. The proposed method has many uses in a wide variety of areas, not just human balance for which there are many applications in medicine, rehabilitation, and spor

Open Collaboration as Marketing Transformation Strategy in Online Markets: The Case of the Fashion Sector

An increasing number of companies engage with global markets due to technological advances, digitalisation and the homogenisation of consumers&rsquo; tastes. Taking into account the consumers&rsquo; opinion becomes more important in the current global output. On the other hand, the use of social media promotes the interaction between companies and users, and they are considered to be key elements in generating socialisation and, in addition, they contribute to generating images, communicating and improving participation. This interaction represents the moment in which value is generated in the commercial offer. In this context, the co-creation as marketing strategy is considered a very useful tool to approach the consumers and, thus, facilitate the global result, becoming social media as an important resource for management. The aim of this paper is to show the relevance of the global marketing strategy in fashion and accessories&rsquo; retail sector, as well as to study the role that companies grant to co-creation such as strategy which allows approaching consumer in those international markets. For this purpose, we will focus on Spanish firms in the fashion and accessories industry. In sum, this qualitative study, analysed using Atlas.ti&reg; software, leads to a new paradigm which represents the transition of a brand model based on proposing solutions, proposals, and collective responses, to a business model that increasingly develops proposals, solutions and individual responses

La Fundación Turismo de Cuenca: Un nuevo modelo de gestión pública y privada

The management of a destination requires concerted efforts at different levels, establishing partnership arrangements that enable a comprehensive tourism management in order to adjust supply to meet the needs of the destination for tourists who say, taking into account the preferences of the new demand and potential. This paper analyzes the role played by the Foundation Tourism Basin, as the institution of public and private initiatives in tourism. It analyzes its ability to unite on a single to the Board of Trustees Communities, Provincial Board, City Hall, Confederation of Employers, Provincial Association of Hotels and Tourism, Chamber of Commerce and Industry and Caja de Castilla-La Mancha. The results achieved in his short but intense activity, they have been truly significant