Managing Reputation in Event Planning Companies

This paper provides a comprehensive review of the literature, and a content analysis, on how event planning companies could manage their corporate reputation to gain a competitive edge. One issue that needs to be recognized is that this paper adopted Fombrun's (1996) four drivers, which helps companies build strong and favorable reputations, as an underpinning model of this literature review. Results of the content analysis indicate that event planning companies not only need to build a strong relationship with their customers, but also with their suppliers, employees, and communities as well. Finally, some important possibilities for the implementation of reputation management by these companies are discussed

Course and content analysis for the convention and meeting/event planning minor at the University of Wisconsin-Stout

Includes bibliographical references

Understanding Crisis Vulnerability of the MICE Sector: A Case Study of Thailand

MICE (meetings, incentives, conventions, and exhibitions), has generated high foreign exchange revenue for the economy worldwide. In Thailand, MICE tourists are recognized as 'quality' visitors, mainly because of their high-spending potential. Having said that, Thailand's MICE sector has been influenced by a number of crises in the past since September 11, 2001. While a number of researchers have discussed the crisis vulnerability of other tourism sectors such as restaurant and hotel, less effort has focused particularly on the MICE sector. The objective of this research is therefore to examine the crisis vulnerability of MICE and to provide recommendation for future research

Web-based Email Management For Email Overload

Submitted to the faculty of the School of Informatics in partial fulfillment of the requirements for the degree Master of Sciences in the School of Informatics,Indiana University May 2005An email overload problem occurs when users try to utilize email service in a way it was not designed for. Moreover, many web-based email services provide large email storage space and users tend to keep more unused emails. Issues that cause email overload are 1) Keeping too many emails, 2) Using email for conversational threads, and 3) Using email as a task management tool. Forty-five participants were selected to participate in user study sessions including questionnaire, time-on-task study, and interview. Participants were divided into three groups of 15. Participants in the first group were assigned as Gmail users. Participants in the second group were assigned as Yahoo! Mail users. After finishing user study sessions for the first two groups, the results were analyzed and the new web-based email prototype was designed as a suggestion of how the web-based email could be developed to handle the email overload problem. Then users in the third group tested the new prototype in the same manner the research was conducted with the first two groups of users. Users in the third group were satisfied with the features and design of the new prototype. The design of the new prototype focused on solutions that are able to handle email overload problem which are 1) Email categorizing, 2) Email thread grouping, 3) Email searching, and 4) Email task management. This study illustrates how the web-based email can be designed with features to handle email overload problems while maintaining the interface usable to most users

Chaos Theory as an Approach to Understanding MICE in Time of Crisis

MICE (meetings, incentives, conventions, and exhibitions), has generated high foreign exchange revenue for the economy worldwide. In Thailand, MICE tourists are recognized as ‘quality’ visitors, mainly because of their high-spending potential. Having said that, Thailand’s MICE sector has been influenced by a number of crises following September 11, 2001. Consequently, professionals in the MICE sector must be prepared to deal with such complex phenomena of crisis that might happen in the future. While a number of researches have examined the complexity of crises in the tourism context, there has been little focus on such issues in the MICE sector. As chaos theory provides a particularly good model for crisis situations, it is the aim of this paper to propose a chaos theory-based approach to the understanding of complex and chaotic system of the MICE sector in time of crisis

Critical success factors for crisis recovery management: a case study of Phuket hotels

Tourism is a major export industry for Thailand. Phuket, one of the most popular tourist destinations in the country, has been negatively influenced in recent years by a number of crises, including the Global Financial Crisis (GFC). This has limited the travel budget not only for domestic tourists but also those from overseas. Hotel businesses have been particularly affected by the GFC. While hotel managers may not be able anticipate a crisis, it is crucial for them to understand the critical success factors contributing to effective crisis recovery in order to ensure their long-term survival.This research identifies critical success factors necessary for effective economic crisis management through qualitative analysis of in-depth interviews with managers of Phuket hotels. The findings of these interviews provide a rich and meaningful understanding of pertinent factors emphasized by managers as important in crisis recovery