MICE (meetings, incentives, conventions, and exhibitions), has generated high foreign exchange revenue for the economy worldwide. In Thailand, MICE tourists are recognized as 'quality' visitors, mainly because of their high-spending potential. Having said that, Thailand's MICE sector has been influenced by a number of crises in the past since September 11, 2001. While a number of researchers have discussed the crisis vulnerability of other tourism sectors such as restaurant and hotel, less effort has focused particularly on the MICE sector. The objective of this research is therefore to examine the crisis vulnerability of MICE and to provide recommendation for future research
