This paper provides a comprehensive review of the literature, and a content analysis, on how event planning companies could manage their corporate reputation to gain a competitive edge. One issue that needs to be recognized is that this paper adopted Fombrun's (1996) four drivers, which helps companies build strong and favorable reputations, as an underpinning model of this literature review. Results of the content analysis indicate that event planning companies not only need to build a strong relationship with their customers, but also with their suppliers, employees, and communities as well. Finally, some important possibilities for the implementation of reputation management by these companies are discussed
