10 research outputs found

    Dinámicas de endomarketing en el restaurante de comidas rápidas FRISBY S.A.- Valentina Alzate – Natalia Sosa – Laura Gutierrez

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    The research is conducted in the fast food restaurant FRISBY SA City Pereira during the year 2015 to meet the dynamics of endomarketing and brand building. It is intended for employees of restaurants FRISBY SA de Pereira qualitatively. The endomarketing has been studied for over 25 years; Berry is one of the major references and a pioneer of endomarketing; So in 1981 he was the first to call internal clients to employees. This approach arose from the need to improve people management and customer service. Empirical treatment stimulated different interpretations and conceptualizations on the subject; as a result different applications emerged in the form of development methodologies with some points in common as employee satisfaction and customer. The endomarketing, is a set of strategies that have begun to implement a large number of companies around the world. These strategies are intended to "sell" the company to the employees that form and make sense of belonging. Human resources are one of the largest bases for an organization and gaining a competitive advantage applied to one of the internal marketing models such as the model of Berry. In this dynamic, the importance of analyzing the management of resources is generated. Thus; Pereira, in fast food restaurant, FRISBY SA, evolution, development and marketing of the internal dynamics is analyzed.La investigación es realizada en el restaurante de comidas rápidas FRISBY S.A de la ciudad de Pereira durante el año 2015, para conocer sus dinámicas de endomarketing y la construcción de marca. Va dirigida a los colaboradores de los restaurantes FRISBY S.A de Pereira de forma cualitativa. El endomarketing ha sido estudiado desde hace más de 25 años; Berry es una de las mayores referencias y un pionero del endomarketing; pues, en 1981 fue el primero en llamar a los empleados clientes internos. Este enfoque surgió por la necesidad de mejorar la gestión de personas y la atención a los clientes. El tratamiento empírico incentivó diversas interpretaciones y conceptualizaciones sobre el tema; como consecuencia surgieron distintas aplicaciones en la forma de desarrollo de metodologías con algunos puntos en común como la satisfacción del empleado y el cliente. El endomarketing, es un conjunto de estrategias que se han empezado a implementar en un gran número de empresas alrededor del mundo. Estas estrategias están orientadas a “vender” la empresa a los propios empleados que la conforman y tengan sentido de pertenencia. Los recursos humanos son una de las mayores bases para una organización y la obtención de una ventaja competitiva aplicada en uno de los modelos de marketing interno como lo es el modelo de Berry. De esta dinámica, se genera la importancia del análisis de la gestión de recursos. Por ello; en el restaurante de comidas rápidas pereirano, FRISBY S.A, se analiza la evolución, desarrollo y dinámicas del marketing interno.&nbsp

    Competitive Risaralda, generating research alliance for development

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    El presente libro lleva como título “Risaralda competitiva, generando alianzas en investigación para el desarrollo”, resultado del V encuentro de investigadores del departamento de Risaralda realizado en el mes de noviembre del año 2020. Evento en el cual se presentaron las últimas investigaciones realizadas en las diferentes instituciones educativas del departamento; quienes hacen parte de la Mesa de Investigaciones de Risaralda; ejercicio de gran interés que arroja resultados de investigaciones en diferentes áreas como son las Ciencias Agrícolas, Ciencias sociales, Ciencias de la salud, Ciencias de la tecnología y la información

    The Research Journey as a Challenge Towards New Trends

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    The academic community of the department of Risaralda, in its permanent interest in evidencing the results of the research processes that are carried out from the Higher Education Institutions and as a product of the VI meeting of researchers of the department of Risaralda held in November 2021 presents its work: “The journey of research as a challenge towards new trends”, which reflects the result of the latest research and advances in different lines of knowledge in Agricultural Sciences, Health Sciences, Social Sciences and Technology and Information Sciences, which seek to solve and meet the demands of the different sectors. This work would not have been possible without the help of each of the teachers, researchers and authors who presented their articles that make up each of the chapters of the book, to them our gratitude for their commitment, dedication and commitment, since their sole purpose is to contribute from the academy and science to scientific and technological development in the search for the solution of problems and thus contribute to transform the reality of our society and communities. We also wish to extend our gratitude to the institutions of the Network that made this publication possible: UTP, UCP, UNAD, UNIREMINGTON; UNISARC, CIAF, Universidad Libre, Uniclaretiana, Fundación Universitaria Comfamiliar and UNIMINUTO, institutions that in one way or another allowed this work to become a reality, which we hope will be of interest to you.Preface............................................................................................................................7 Chapter 1. Technologies and Engineering Towards a humanization in Engineering using soft skills in training in Engineers.............................................................................................................11 Omar Iván Trejos Buriticá1, Luis Eduardo Muñoz Guerrero Innovative materials in construction: review from a bibliometric analysis....................................................................................................................27 Cristian Osorio Gómez, Daniel Aristizábal Torres, Alejandro Alzate Buitrago, Cristhian Camilo Amariles López Bibliometric review of disaster risk management: progress, trends, and challenges.........................................................................................................51 Alejandro Alzate Buitrago, Gloria Milena Molina Vinasco. Incidence of land coverage and geology, in the unstability of lands of the micro-basin of the Combia creek, Pereira, Risaralda....................................73 Alejandro Alzate Buitrago, Daniel Aristizábal Torres. Chapter 2. Arts, Humanities, and Social Sciences Training experience with teachers teaching mathematics using the inquiry methodology ...............................................................................................95 Vivian Libeth Uzuriaga López, Héctor Gerardo Sánchez Bedoya. Interpretation of the multiple representations of the fears associated to the boarding of limited visual patients in the elective I students’ written productions and low vision ...................................................................................113 Eliana Bermúdez Cardona, Ana María Agudelo Guevara, Caterine Villamarín Acosta. The relevance of local knowledge in social sciences............................................131 Alberto Antonio Berón Ospina, Isabel Cristina Castillo Quintero. Basic education students’ conceptions of conflict a view from the peace for the education....................................................................................................143 Astrid Milena Calderón Cárdenas,Carolina Aguirre Arias, Carolina Franco Ossa, Martha Cecilia Gutiérrez Giraldo, Orfa Buitrago. Comprehensive risk prevention in educational settings: an interdisciplinary and socio-educational approach ............................................................................163 Olga María Henao Trujillo, Claudia María López Ortiz. Chapter 3. Natural and Agricultural Sciences Physicochemical characterization of three substrates used in the deep bedding system in swine .......................................................................................175 Juan Manuel Sánchez Rubio, Andrés Felipe Arias Roldan, Jesús Arturo Rincón Sanz, Jaime Andrés Betancourt Vásquez. Periodic solutions in AFM models........................................................................187 Daniel Cortés Zapata, Alexander Gutiérrez Gutiérrez. Phenology in flower and fruit of Rubus glaucus benth. Cv. Thornless in Risaralda: elements for phytosanitary management .........................................199 Shirley Palacios Castro, Andrés Alfonso Patiño Martínez, James Montoya Lerma, Ricardo Flórez, Harry Josué Pérez. Socio-economic and technical characterization of the cultivation of avocado (Persea americana) in Risaralda..............................................................217 Andrés Alfonso Patiño Martínez, Kelly Saudith Castañez Poveda, Eliana Gómez Correa. Biosecurity management in backyard systems in Santa Rosa de Cabal, Risaralda................................................................................................................227 Julia Victoria Arredondo Botero, Jaiver Estiben Ocampo Jaramillo, Juan Sebastián Mera Vallejo, Álvaro de Jesús Aranzazu Hernández. CONTENTS Physical-chemical diagnosis of soils in hillside areas with predominance of Lulo CV. La Selva production system in the department of Risaralda.............241 Adriana Patricia Restrepo Gallón, María Paula Landinez Montes, Jimena Tobón López. Digestibility of three concentrates used in canine feeding....................................271 María Fernanda Mejía Silva, Valentina Noreña Sánchez, Gastón Adolfo Castaño Jiménez. Chapter 4. Economic, Administrative, and Accounting Sciences Financial inclusion in households from socioeconomic strata 1 and 2 in the city of Pereira ..................................................................................................285 Lindy Neth Perea Mosquera, Marlen Isabel Redondo Ramírez, Angélica Viviana Morales. Internal marketing strategies as a competitive advantage for the company Mobilautos SAS de Dosquebradas........................................................................303 Inés Montoya Sánchez, Sandra Patricia Viana Bolaños, Ana María Barrera Rodríguez. Uses of tourist marketing in the tourist sector of the municipality of Belén de Umbría, Risaralda.............................................................................................319 Ana María Barrera Rodríguez, Paola Andrea Echeverri Gutiérrez, María Camila Parra Buitrago, Paola Andrea Martín Muñoz, Angy Paola Ángel Vélez, Luisa Natalia Trejos Ospina. Territorial prospective of Risaralda department (Colombia), based on the SDGS...............................................................................................................333 Juan Guillermo Gil García, Samanta Londoño Velásquez. Chapter 5. Health and Sports Sciences Performance evaluation in times of pandemic. What do medical students think?.......................................................................................................353 Samuel Eduardo Trujillo Henao, Rodolfo A. Cabrales Vega, Germán Alberto Moreno Gómez. The relevance of the therapist’s self and self-reference in the training of psychologists.....................................................................................................371 Maria Paula Marmolejo Lozano, Mireya Ospina Botero. Habits related to oral health which influence lifestyle of elder people in a wellness center for the elderly in Pereira 2020. .............................................387 Isadora Blanco Pérez, Olga Patricia Ramírez Rodríguez, Ángela María Rincón Hurtado. Analysis of the suicide trend in the Coffee Region in Colombia during the years 2012-2018 ..............................................................................................405 Germán Alberto Moreno Gómez, Jennifer Nessim Salazar, Jairo Franco Londoño, Juan Carlos Medina Osorio. Hind limb long bone fractures in canines and felines...........................................419 María Camila Cruz Vélez, Valentina Herrera Morales, Alba Nydia Restrepo Jiménez, Lina Marcela Palomino, Gabriel Rodolfo Izquierdo Bravo. Prevalence of overweight and obesity in children in the rural and urban area of Risaralda....................................................................................................439 Angela María Álvarez López, Angela Liceth Pérez Rendón, Alejandro Gómez Rodas, Luis Enrique Isaza Velásquez. Chapter 6. Architecture, Design and Advertising The artisan crafts of Risaralda, characteristics, importance, and risks within the Colombian Coffee Cultural Landscape, CCCL....................................457 Yaffa Nahir Ivette Gómez Barrera, Javier Alfonso López Morales

    Mortality from gastrointestinal congenital anomalies at 264 hospitals in 74 low-income, middle-income, and high-income countries: a multicentre, international, prospective cohort study

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    Summary Background Congenital anomalies are the fifth leading cause of mortality in children younger than 5 years globally. Many gastrointestinal congenital anomalies are fatal without timely access to neonatal surgical care, but few studies have been done on these conditions in low-income and middle-income countries (LMICs). We compared outcomes of the seven most common gastrointestinal congenital anomalies in low-income, middle-income, and high-income countries globally, and identified factors associated with mortality. Methods We did a multicentre, international prospective cohort study of patients younger than 16 years, presenting to hospital for the first time with oesophageal atresia, congenital diaphragmatic hernia, intestinal atresia, gastroschisis, exomphalos, anorectal malformation, and Hirschsprung’s disease. Recruitment was of consecutive patients for a minimum of 1 month between October, 2018, and April, 2019. We collected data on patient demographics, clinical status, interventions, and outcomes using the REDCap platform. Patients were followed up for 30 days after primary intervention, or 30 days after admission if they did not receive an intervention. The primary outcome was all-cause, in-hospital mortality for all conditions combined and each condition individually, stratified by country income status. We did a complete case analysis. Findings We included 3849 patients with 3975 study conditions (560 with oesophageal atresia, 448 with congenital diaphragmatic hernia, 681 with intestinal atresia, 453 with gastroschisis, 325 with exomphalos, 991 with anorectal malformation, and 517 with Hirschsprung’s disease) from 264 hospitals (89 in high-income countries, 166 in middleincome countries, and nine in low-income countries) in 74 countries. Of the 3849 patients, 2231 (58·0%) were male. Median gestational age at birth was 38 weeks (IQR 36–39) and median bodyweight at presentation was 2·8 kg (2·3–3·3). Mortality among all patients was 37 (39·8%) of 93 in low-income countries, 583 (20·4%) of 2860 in middle-income countries, and 50 (5·6%) of 896 in high-income countries (p<0·0001 between all country income groups). Gastroschisis had the greatest difference in mortality between country income strata (nine [90·0%] of ten in lowincome countries, 97 [31·9%] of 304 in middle-income countries, and two [1·4%] of 139 in high-income countries; p≤0·0001 between all country income groups). Factors significantly associated with higher mortality for all patients combined included country income status (low-income vs high-income countries, risk ratio 2·78 [95% CI 1·88–4·11], p<0·0001; middle-income vs high-income countries, 2·11 [1·59–2·79], p<0·0001), sepsis at presentation (1·20 [1·04–1·40], p=0·016), higher American Society of Anesthesiologists (ASA) score at primary intervention (ASA 4–5 vs ASA 1–2, 1·82 [1·40–2·35], p<0·0001; ASA 3 vs ASA 1–2, 1·58, [1·30–1·92], p<0·0001]), surgical safety checklist not used (1·39 [1·02–1·90], p=0·035), and ventilation or parenteral nutrition unavailable when needed (ventilation 1·96, [1·41–2·71], p=0·0001; parenteral nutrition 1·35, [1·05–1·74], p=0·018). Administration of parenteral nutrition (0·61, [0·47–0·79], p=0·0002) and use of a peripherally inserted central catheter (0·65 [0·50–0·86], p=0·0024) or percutaneous central line (0·69 [0·48–1·00], p=0·049) were associated with lower mortality. Interpretation Unacceptable differences in mortality exist for gastrointestinal congenital anomalies between lowincome, middle-income, and high-income countries. Improving access to quality neonatal surgical care in LMICs will be vital to achieve Sustainable Development Goal 3.2 of ending preventable deaths in neonates and children younger than 5 years by 2030

    Dinámicas de endomarketing en el restaurante de comidas rápidas FRISBY S.A.- Valentina Alzate – Natalia Sosa – Laura Gutierrez

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    The research is conducted in the fast food restaurant FRISBY SA City Pereira during the year 2015 to meet the dynamics of endomarketing and brand building. It is intended for employees of restaurants FRISBY SA de Pereira qualitatively. The endomarketing has been studied for over 25 years; Berry is one of the major references and a pioneer of endomarketing; So in 1981 he was the first to call internal clients to employees. This approach arose from the need to improve people management and customer service. Empirical treatment stimulated different interpretations and conceptualizations on the subject; as a result different applications emerged in the form of development methodologies with some points in common as employee satisfaction and customer. The endomarketing, is a set of strategies that have begun to implement a large number of companies around the world. These strategies are intended to "sell" the company to the employees that form and make sense of belonging. Human resources are one of the largest bases for an organization and gaining a competitive advantage applied to one of the internal marketing models such as the model of Berry. In this dynamic, the importance of analyzing the management of resources is generated. Thus; Pereira, in fast food restaurant, FRISBY SA, evolution, development and marketing of the internal dynamics is analyzed.La investigación es realizada en el restaurante de comidas rápidas FRISBY S.A de la ciudad de Pereira durante el año 2015, para conocer sus dinámicas de endomarketing y la construcción de marca. Va dirigida a los colaboradores de los restaurantes FRISBY S.A de Pereira de forma cualitativa. El endomarketing ha sido estudiado desde hace más de 25 años; Berry es una de las mayores referencias y un pionero del endomarketing; pues, en 1981 fue el primero en llamar a los empleados clientes internos. Este enfoque surgió por la necesidad de mejorar la gestión de personas y la atención a los clientes. El tratamiento empírico incentivó diversas interpretaciones y conceptualizaciones sobre el tema; como consecuencia surgieron distintas aplicaciones en la forma de desarrollo de metodologías con algunos puntos en común como la satisfacción del empleado y el cliente. El&nbsp;endomarketing, es un conjunto de estrategias que se han empezado a implementar en un gran número de empresas alrededor del mundo. Estas estrategias están orientadas a “vender” la empresa a los propios empleados que la conforman y tengan sentido de pertenencia. Los recursos humanos son una de las mayores bases para una organización y la obtención de una ventaja competitiva aplicada en uno de los modelos de marketing interno como lo es el modelo de Berry. De esta dinámica, se genera la importancia del análisis de la gestión de recursos. Por ello; en el restaurante de comidas rápidas pereirano, FRISBY S.A, se analiza la evolución, desarrollo y dinámicas del marketing interno.&nbsp

    Dinámicas de endomarketing en el restaurante de comidas rápidas FRISBY S.A.- Valentina Alzate – Natalia Sosa – Laura Gutierrez

    No full text
    The research is conducted in the fast food restaurant FRISBY SA City Pereira during the year 2015 to meet the dynamics of endomarketing and brand building. It is intended for employees of restaurants FRISBY SA de Pereira qualitatively. The endomarketing has been studied for over 25 years; Berry is one of the major references and a pioneer of endomarketing; So in 1981 he was the first to call internal clients to employees. This approach arose from the need to improve people management and customer service. Empirical treatment stimulated different interpretations and conceptualizations on the subject; as a result different applications emerged in the form of development methodologies with some points in common as employee satisfaction and customer. The endomarketing, is a set of strategies that have begun to implement a large number of companies around the world. These strategies are intended to "sell" the company to the employees that form and make sense of belonging. Human resources are one of the largest bases for an organization and gaining a competitive advantage applied to one of the internal marketing models such as the model of Berry. In this dynamic, the importance of analyzing the management of resources is generated. Thus; Pereira, in fast food restaurant, FRISBY SA, evolution, development and marketing of the internal dynamics is analyzed.La investigación es realizada en el restaurante de comidas rápidas FRISBY S.A de la ciudad de Pereira durante el año 2015, para conocer sus dinámicas de endomarketing y la construcción de marca. Va dirigida a los colaboradores de los restaurantes FRISBY S.A de Pereira de forma cualitativa. El endomarketing ha sido estudiado desde hace más de 25 años; Berry es una de las mayores referencias y un pionero del endomarketing; pues, en 1981 fue el primero en llamar a los empleados clientes internos. Este enfoque surgió por la necesidad de mejorar la gestión de personas y la atención a los clientes. El tratamiento empírico incentivó diversas interpretaciones y conceptualizaciones sobre el tema; como consecuencia surgieron distintas aplicaciones en la forma de desarrollo de metodologías con algunos puntos en común como la satisfacción del empleado y el cliente. El endomarketing, es un conjunto de estrategias que se han empezado a implementar en un gran número de empresas alrededor del mundo. Estas estrategias están orientadas a “vender” la empresa a los propios empleados que la conforman y tengan sentido de pertenencia. Los recursos humanos son una de las mayores bases para una organización y la obtención de una ventaja competitiva aplicada en uno de los modelos de marketing interno como lo es el modelo de Berry. De esta dinámica, se genera la importancia del análisis de la gestión de recursos. Por ello; en el restaurante de comidas rápidas pereirano, FRISBY S.A, se analiza la evolución, desarrollo y dinámicas del marketing interno.

    Biodiversity 2016. Status and Trends of Colombian Continental Biodiversity

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    This third volume of the annual report on biodiversity in Colombia continues the editorial line that begun in 2014. Using novel analytical and graphic proposals, these reports have the goal of communicating the contents to a broad public, making it available for discussion without sacrificing the quality of information. The challenge of communication continues to be a major part of the institutional project, and the new languages with which we are learning to communicate with society and other institutions are an experiment that we expect to be increasingly gratifying. The report for 2017 is already under construction and it counts on new digital technologies so the power of a colombian vital connection may be entirely expressed. The included content evidences that we are still far away from having a systematic follow-up about most of the topics related to the management of biodiversity and ecosystem services, which is the only way to evaluate the effectiveness of policies and investments made by society. In fact, a limitation that is recognized is that of identifying positive or negative changes that affect different levels of organization of life on this planet; therefore, our global navigation route of the Aichi targets is still to be verified. An additional purpose of this process includes the invitation of all Colombians to contribute in constructing and maintaining basic monitoring indicators for management since it is impossible to identify long-term trends of flora and fauna in the country without the support of institutions, researchers, and citizens. This challenge is immense in a megadiverse country such as Colombia. For this reason, the report will continue to open its pages to experts, and even indigenous peoples or local communities, for them to present their perspectives about environmental change and its effects on biodiversity in a systematic and documented manner. This has the objective of stimulating the commitment of everyone in the management of biodiversity and ecosystem services. The only way of overcoming the risk of extinction is through the active process of social learning in which all sectors assume a part of the complex responsibility in protecting the forms of life of the country, a roughly counted tenth of all creatures on Earth. I thank all the people that contributed in this Report, those who have supported us in the phases of production, and all readers and users, who are the ultimate judges of its utility.Bogotá, D. C

    Biodiversidad 2016. Estado y Tendencias de la Biodiversidad Continental de Colombia

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    Esta tercera entrega del reporte anual de la biodiversidad en Colombia profundiza en la línea editorial iniciada el año 2014 mediante nuevas propuestas analíticas y gráficas, con la intención de garantizar que la información llegue a todos los públicos y pueda ser discutida de manera amena sin sacrificio de calidad. La apuesta comunicativa sigue siendo central en el proyecto institucional y los nuevos lenguajes con los que estamos aprendiendo a conversar con la sociedad y las instituciones son un experimento que esperamos sea cada vez más satisfactorio: ya estamos construyendo la versión 2017 con el apoyo de las nuevas tecnologías digitales de manera que la potencia de la conexión vital colombiana se exprese en toda su capacidad. Por los contenidos es evidente que aún distamos mucho de tener una capacidad de seguimiento sistemático para la mayoría de temas relativos a la gestión de la biodiversidad y los servicios ecosistémicos, la única manera de evaluar si las medidas de política y las inversiones que realiza la sociedad están teniendo los efectos deseados. De hecho, parte de las limitaciones reconocidas por robustamente los cambios positivos o negativos que afectan los diferentes niveles de organización de la vida planetaria, por lo cual las mismas metas de Aichi, nuestra carta de navegación global, están pendientes de verificación. Un propósito adicional de este proceso es la invitación a todos los colombianos para contribuir con la construcción y alimentación de los indicadores básicos de seguimiento a la gestión, ya que es imposible identificar las tendencias de largo plazo en que están inmersas la flora y fauna colombianas sin el apoyo de las instituciones, los investigadores y los ciudadanos: en el país de la megadiversidad, el reto es inmenso. Por este motivo, este reporte irá abriendo sus páginas a expertos, incluso indígenas o de comunidades locales, para que presenten de manera sistemática y documentada sus perspectivas del cambio ambiental y sus efectos en la biodiversidad, con el ánimo de promover el compromiso de todos en su gestión. La única manera de superar el riesgo de extinción es mediante un activo proceso de aprendizajes sociales que haga que todos los sectores asuman una parte de la compleja responsabilidad que significa proteger todas las formas de vida del país, una décima parte mal contada de las planetarias. Agradezco a las decenas de personas que contribuyeron con este reporte, a quienes nos han apoyado en todas las etapas de producción y a sus lectores y usuarios, quienes son en último término los jueces de su utilidad.Bogotá, D. C

    Effects of pre-operative isolation on postoperative pulmonary complications after elective surgery: an international prospective cohort study

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