The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers

This study examines the differential effects of the benefits customers receive from a loyalty program (LP) on satisfaction with the LP, trust in the LP, and store loyalty for high- and low-end fashion retailers. With survey data from U.S. LP subscribers, the study tests the relationships using multiple regressions and analysis of covariance. The results show that symbolic benefits are more important for high-end fashion store consumers' satisfaction with the LP; conversely, utilitarian benefits increase consumers' satisfaction with the LP more in low-end fashion retailing, whereas hedonic benefits increase consumers' satisfaction with the LP in both types of retailers. All benefits in both types of retailers affect trust in the LP. Finally, satisfaction with and trust in the LP are important drivers of loyalty to the retailer. The findings have important implications on how managers of high- and low-end fashion retailing can effectively design their LP rewards to maximize loyalty

Front matter & back matter

Title page, colophon/verso, table of contents, notes on contributors, referees, and subscription information from <i>Colloquy: text theory criticism</i>, issue 1 (1996)

Front matter and contents: Colloquy, Issue 32: Translation, September 2016

<div>COLLOQUY text theory critique</div><div>special issue: translation, september 2016</div

Editorial and front matter: Colloquy, Issue 18, December 2009

<div>COLLOQUY text theory critique</div><div>Issue 18, December 2009</div><div>B for Bad Cinema, guest edited by Julia Vassilieva and Claire Perkins</div><div>plus General Articles</div><div>--</div><div>Issue 18 of<i> Colloquy: text, theory, critique</i> contains general articles as well as papers arising from the B for Bad Cinema conference held at Monash University in 2009.<br></div

Front matter and contents: Colloquy, Issue 33, May 2017

<div>COLLOQUY</div><div>text | theory | critique</div><div>Issue 33<br></div><div>May 2017</div

Front matter and back matter

Title page, table of contents, colophon/verso, notes on contributor

Editorial and front matter: Colloquy, Issue 9, May 2005

<div>This new issue of<i> Colloquy</i> sees three significant changes in the journal. First, the look of the journal has changed. From now on, the material will be published in pdf format. The decision to adopt pdf is not only due to the fact that most internet journals have already switched to that format. It is also easier to print and to read than hypertext. And, it makes it possible for citations from <i>Colloquy</i> to be by page number.</div><div><br></div><div>The second change concerns an increased emphasis on translation. In collaboration with the postgraduate programme in translation studies at Monash University, the journal has sought to publish both translations – such as the one by Vicky Kristoffersen – and articles in the theory of translation – such as Ce Rosenow's article.</div><div><br></div><div>Thirdly, from this year onwards the journal will be publishing two issues annually. This will further facilitate the dissemination of ideas through <i>Colloquy</i>, allowing a greater number of articles to be published with less waiting time between issues.</div

Call for papers: Colloquy special issue on ethics in utopia, dystopia and science fiction

Call for papers for a 2018 special issue of Colloquy arising from the (Un)Ethical Futures: Utopia, Dystopia and Science Fiction conference, funded by the Monash Warwick Alliance and organised by Colloquy editors and other postgraduate students at Monash University and the University of Warwick

Editorial, May 2004

<div>This issue of Colloquy engages in critical and theoretical pursuits. What is negotiated, implicitly, by the articles and the reviews is the challenge posed by philosophy to literature, and vice versa. All the articles, as well as Danny Huppatz’s creative writing, in different ways, investigate the disciplinary fault lines the crossing of which ultimately legitimates practice and theory.</div

Editorial and front matter: Colloquy, Issue 11, May 2006

Issue 11 of <i>Colloquy: text theory critique</i> is divided into two parts. The first part is a collection of papers on Sophocles’ <i>Antigone</i>, while the second part consists of the usual general issue articles, reviews, and creative writing