Marketing and Advertising Translation: Humans vs Machines in the field of cosmetics

This undergraduate thesis focuses on a very specific field of specialized translation: advertising and marketing translation. Indeed, the high degree of specialization involved in this activity provides a testing ground for a reconsideration of the importance of the human translator and a reformulation of their role. The constant development of new technologies creates ever more sophisticated translation programs, which in turn revives the long-standing machine vs human translation debate. The aim of this project is to conduct a practical exercise targeted at verifying whether specialization in translation always requires the supervision of humans equipped with the relevant linguistic knowledge and technical background, or whether, on the contrary, machine translation can at present provide valid enough results and a sufficient level of reliability.El presente Trabajo de Fin de Grado se centra en un campo muy concreto de la traducción especializada: la traducción para la publicidad y la mercadotecnia. De hecho, el alto grado de especialización que implica esta actividad proporciona un campo de pruebas para una reconsideración de la importancia del traductor humano y una reformulación de su papel. El desarrollo creciente e ininterrumpido de las nuevas tecnologías está produciendo programas de traducción cada vez más sofisticados, lo que a su vez reaviva el viejo debate que confronta la traducción humana y la traducción automática. El objetivo de este proyecto es llevar a cabo un ejercicio práctico destinado a verificar si la especialización en la traducción siempre requiere la supervisión de personas con la formación lingüística y los conocimientos técnicos pertinentes, o si, por el contrario, la traducción automática puede en la actualidad proporcionar por si sola resultados suficientes y un nivel suficiente de fiabilidad.Grado en Estudios Inglese

Evaluating the Role of Intermolecular Interactions in pi-conjugated Materials: What can we learn from DFT calculations and Raman Spectroscopy

For practical applications in sensors, dynamic covalent chemistry and molecular (photochromic) switches, soft conjugated materials can be envisaged as promising functional materials.1 To advance in this research field, deciphering the mechanisms involved on how sensitive the structural and electronic properties are to specific molecular ordering is essential. In stimuli responsive materials, such as piezochromic materials, the molecular orientation and intermolecular interactions can change upon mechanical grinding. In this context, Raman spectroscopy can help to clarify how organic molecular solids respond to high pressure, for instance, by reducing intermolecular interactions and/or changing molecular conformations. On the other hand, DFT calculations can help us to rationalize the nature and stability of the formation of aggregates and complexes, allowing the evaluation of the effects of the surrounding media on different molecular properties.3 Thus, we propose here a combined Raman spectroscopy and DFT study of molecular crystals and/or aggregates upon soft external stimuli that can be envisaged as a very sensitive approach to understand the structural effects causing any chromic changes. To this end, we focus on different families of conjugated materials with potential application in organic electronics, ranging from cyclophane aggregates to tetrathiazolylthiophenes crystals (Figure 1).Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech

Inférences réflexives dans la publicité

Advertisements are so ubiquitous nowadays that capturing the addressee’s attention and maintaining it long enough for them to be fully processed have become fundamental objectives for advertisers. Employing specific strategies in the design of the advertisement contributes efficiently to achieving these goals, getting the audience not only to attend the stimulus but also to process it in certain ways favourable for the advertiser. We argue that Relevance theory, an approach to communication built on a massively modular view of cognition, offers the right tools to explain the nature of the interpretative processes in verbal comprehension. Knowledge of the relevance-based reflexive inferential procedures involved in utterance interpretation allows advertisers to foresee the addressee’s processing behaviour, giving them the possibility to control it in a such a way that the intended interpretative effects are achieved in the desired way

Grotesque and Scenography. Virtual reconstruction of anthropomorphic supports within the entry of Philip II in Antwerp (1549)

This paper aims to analyse the presence of a motif from the Flemish repertoire of the grotesque in the configuration of a unique type of anthropomorphic support used in the ephemeral architecture erected on Philip II of Spain’s entry into Antwerp in 1549. The support consists of a figure that, resembling an atlante or a caryatid, supports a cornice, but whose peculiarity is that the body is partially embedded in the surface of the façade, fulfilling a more decorative function than strictly tectonic. The development of this analysis is based on the concept of visual culture, but this approach also constitutes an attempt for developing a virtual reconstruction of this particular motif in its artistic context.Universidad de Málaga. Campus de Excelencia Internacional andalucía Tech

Multiresponsive chromic soft materials: formation of macrocycles from carbazole-based biradicaloids

-conjugated biradical compounds become essential building blocks in DCC (dynamic covalent chemistry).1 This field is based on the creation of structural scaffolds based on chemical components which interact through strong but reversible bonds. Importantly, dynamic covalent bonds will be at the center of attention because of their unique feature to become reversible under mild conditions.2 Recently, we have demonstrated the reversible interconversion between a stable quinoid precursor based on a para-substituted carbazole with terminal dicyanomethylene groups and a macrocycle cyclophane upon soft external stimuli (temperature, pressure, light), which results on strong chromic features.3 In this work, we investigate the interconversion of the monomer/cyclophane transformation in carbazole-based systems, both in solution and solid state, upon external stimuli. To this end, we use a combined experimental and theoretical study that links vibrational spectroscopy (Raman and IR) with DFT calculations.Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tec

Carbazole-based biradicaloids as potential building blocks for dynamic covalent chemistry

Pi-conjugated biradical compounds become essential building blocks in DCC (dynamic covalent chemistry).1 This field is based on the creation of structural scaffolds based on chemical components which interact through strong but reversible bonds. Importantly, dynamic covalent bonds will be at the center of attention because of their unique feature to become reversible under mild conditions.2 Recently, we have demonstrated the reversible interconversion between a stable quinoid precursor based on a para-substituted carbazole with terminal dicyanomethylene groups and a macrocycle cyclophane upon soft external stimuli (temperature, pressure, light), which results on strong chromic features.3 In this work, we investigate the impact of the substitution pattern (i.e., the insertion of dicyanomethylene groups at the 2,7 (para) or 3,6 (meta) positions or the elongation of the carbazole backbone) on the formation of stimuli-responsive cyclophanes by self-assembly. To this end, we use a combined experimental and theoretical study that links vibrational spectroscopy (Raman and IR) with DFT calculations.Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tec

The Stenopodainae (Hemiptera, Heteroptera) of Argentina

In Argentina, 10 genera and 33 species of Stenopodainae (Hemiptera: Reduviidae) have been recorded. Diagnoses of the genera, subgenera and species are given, and an illustrated key to genera is provided. Six species are new records for Argentina and an additional seven species represent new records for provinces.Fil: Diez, Fernando. Universidad Nacional de La Pampa. Facultad de Ciencias Exactas y Naturales; Argentina. Consejo Nacional de Investigaciones Científicas y Técnicas; ArgentinaFil: Coscarón, María del Carmen. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - La Plata; Argentin