PERAN PARTNERSHIP STRATEGY UNTUK MENINGKATKAN KINERJA PERUSAHAAN (Studi Pada Bank Perkreditan Rakyat di Provinsi Bali)

The background of this research is the phenomena of increasing competition intensity in the industry of Bank Perkreditan Rakyat (BPR) in Bali. These phenomana will decrease the performance achievement of BPR compared to other micro financial institutions like Lembaga Perkreditan Desa. It is expected to overcome the problem of performance achievement degradation by implementing partnership strategy. This research is aimed to analyze the relation between variables, so that this can be grouped as explanatory research. This research takes place in Bali Province with the populations target are Bank Perkreditan Rakyat (BPR). The population of this research are 143 BPR in Bali Province by using non proportionate random sampling. There are 105 BPR in Bali province are choosen as the samples based on Kracjie and Morgan Table. The respondents are Head Director of each BPR, who understand about the industry competitive environment, partnership strategy, and performance. The statistic analysis used to analyze the hypothesis is Structural Equation Model (SEM). The result of analysis shows that tight industry competition will decrease the corporate performance; meanwhile this negative influence can be diminished if the partnership strategy is applied by the corporate

The Influence of Corporate Image and E-Service Quality on E-Satisfaction and E-Loyalty of Shopee Application Users in Denpasar

The aim of this research is to examine the influence of corporate image and e-service quality (e-servqual) on e-satisfaction and e-loyalty of C2C e-marketplace application users. The sample in this research are 160 respondents, which is determined using the purposive sampling technique and analyzed using the structural equation modelling (SEM) analysis technique. The result of this research shows that (1) corporate image has a positive and significant influence on e-satisfaction, (2) e-servqual has a positive and significant influence on e-satisfaction, (3) corporate image positively and significantly influences e-loyalty, (4) e-servqual has a positive and significant influence on e–loyalty, and (5) e-satisfaction has a positive and significant influence on e-loyalty of customers. Keywords: corporate image, e-servqual, e-satisfaction, e-loyalt

PERAN PARTNERSHIP STRATEGY UNTUK MENINGKATKAN KINERJA PERUSAHAAN (Studi Pada Bank Perkreditan Rakyat di Provinsi Bali)

The background of this research is the phenomena of increasing competition intensity in the industry of Bank Perkreditan Rakyat (BPR) in Bali. These phenomana will decrease the performance achievement of BPR compared to other micro financial institutions like Lembaga Perkreditan Desa. It is expected to overcome the problem of performance achievement degradation by implementing partnership strategy. This research is aimed to analyze the relation between variables, so that this can be grouped as explanatory research. This research takes place in Bali Province with the populations target are Bank Perkreditan Rakyat (BPR). The population of this research are 143 BPR in Bali Province by using non proportionate random sampling. There are 105 BPR in Bali province are choosen as the samples based on Kracjie and Morgan Table. The respondents are Head Director of each BPR, who understand about the industry competitive environment, partnership strategy, and performance. The statistic analysis used to analyze the hypothesis is Structural Equation Model (SEM). The result of analysis shows that tight industry competition will decrease the corporate performance; meanwhile this negative influence can be diminished if the partnership strategy is applied by the corporate

The Effect of Store Atmosphere, Promotion, and Retail Service on Customer Satisfaction and Repurchase Intention

The purpose of this study was to examine the effect of store atmosphere, promotion, and retail service on customer satisfaction and repurchase intention, we also investigate the effect of customer satisfaction on Indomaret customer repurchase intention in Denpasar City. The population in this study were all Indomaret customers in Denpasar City, whose numbers cannot be stated or counted with certainty (infinite). Determination of the sample in this study using purposive sampling technique. The sample set in this study were 105 respondents. Data analysis in this study used path analysis with the Partial Least Square (PLS) approach. The results showed that store atmosphere, promotion, and retail service had a positive and significant effect on customer satisfaction and repurchase intention, and customer satisfaction also had a positive and significant effect on repurchase intention. Keywords: store atmosphere, promotion, retail service, satisfaction, repurchase intention DOI: 10.7176/EJBM/13-8-14 Publication date: April 30th 202

THE EFFECT OF STORE ATMOSPHERE, SOCIAL MEDIA MARKETING, AND LIFESTYLE ON PURCHASE DECISIONS ON CONSUMERS OF THE ALLEYWAY CAFE

The purpose of this study is to explain the effect of store atmosphere, social media marketing and lifestyle on purchase decisions on the consumers of The Alleyway Cafe. The sampling method used is non-probability sampling. The number of samples is 105 respondents. Data collection is carried out by distributing questionnaires to consumers of The Alleyway Cafe. The data analysis technique used is Multiple Linear Regression Analysis with Statistical Package for Social Sciences (SPSS) version 24.0 for Windows. The results of the study showed that variable of store atmosphere had a positive and significant effect on purchasing decisions. Likewise, social media marketing and lifestyle have positive and significant effect on purchasing decisions. Therefore, it is important for The Alleyway Cafe to improve store atmosphere, social media marketing and lifestyle to increase customer purchasing decisions.  Article visualizations

Pengaruh Penataan Produk, Jenis Kelamin, dan Daftar Belanja terhadap Keputusan Pembelian Tidak Terencana (Studi Kasus pada Konsumen Ritel di Kota Denpasar)

Tujuan dari penelitian ini adalah mengetahui pengaruh penataan produk (display), jenis kelamin dan daftar belanja terhadap keputusan pembelian tidak terencana (impulse buying) yang dilakukan oleh konsumen ritel di Kota Denpasar.Penelitian ini menggunakan riset kualitatif yaitu dengan menggunakan survey dan kuesioner terhadap 110 responden. Diperoleh temuan bahwa penataan produk (display) berpengaruh secara positif dan signifikan terhadap keputusan impulse buying yang dilakukan konsumen, sedangkan perbedaan jenis kelamin yang diuji dengan uji t sampel berpasangan mendapatkan temuan bahwa tidak terdapat perbedaan antara laki – laki dan perempuan dalam perilaku impulse buying. Pada variabel daftar belanja, memperoleh hasil bahwa daftar belanja berpengaruh negatif terhadap keputusan impulse buying yang dilakukan oleh konsumen ritel di Kota Denpasar

The Role of Brand Image in Mediating the Effect of Electronic Word of Mouth on Brand Attitude of Shopee Fashion E-Commerce in Denpasar

The aim of this study was to explain how electronic word of mouth affect brand attitude through mediating role of brand image on Shopee fashion e-commerce in Denpasar. A survey-based questionnaire was conducted with 100 respondents using purposive sampling method. Path analysis and Sobel test was applied to analyzed the data collected. The result established that electronic word of mouth influence brand image positive and significantly, each electronic word of mouth and brand image have positive and significant effect on brand attitude and there significant role of brand image in strengthen the influence of electronic word of mouth on brand attitude. It is importance for e-commerce to provide electronic word of mouth section in their website and encourage consumer to give their reviews in order to enhance consumer trust in online shopping so it will affect brand image and consumer attitude toward Shopee. Keywords: electronic word of mouth, brand image, brand attitude DOI: 10.7176/EJBM/11-18-10 Publication date:June 30th 2019

The Influence of Ubud Destination Quality on Brand Image, E-Wom and Revisit Intention

Ubud Village is a well-known tourist destination in Bali, with its own distinct features and characteristics centered on culture and arts such as dance, painting, and architectural sculpture/carving, as well as its beautiful and natural natural beauty, making it a viable destination option. Tourism for cultural, spiritual, and recreational purposes. Because of the fierce competition among tourist destinations, Ubud must continue to compete and improve the quality of the destination, as well as the image/brand of the destination that is communicated through electronic media (e-WOM), which can influence the intention to visit and revisit intention to Ubud.The Servqual model was used to measure consumer perceptions of service quality at this location, which consists of five dimensions: tangible, empathy, reliability, responsiveness, and assurance. Then there's the impact on Ubud's image / brand image, as well as influence of e-WOM on revisit intention. Data was gathered from 156 domestic tourists who had visited Ubud in the previous three years. To establish the complexity of the relationship between latent variables and their indicators, the data were analyzed using Partial Least Square (PLS) statistics with the Smart PLS 3.0 computer tool.The results of this study indicate that each of the variables of Ubud destination quality, image/brand image, and e-WOM have a positive and significant effect on revisit intention. Then the quality of the Ubud destination also has a positive and significant effect on the image / brand image, and e-WOM. Other findings, image/brand image, and e-WOM are known to be able to mediate positively and significantly on the indirect effect of Ubud Destination quality on revisit intention. Keywords: Destination quality, brand image, e-WOM, revisit intention, Ubud Destination DOI: 10.7176/EJBM/13-22-08 Publication date: November 30th 202

THE ROLE OF POSITIVE EMOTION IN MEDIATING THE EFFECT OF PRICE DISCOUNT ON IMPULSE BUYING INDOMARET CUSTOMERS IN DENPASAR CITY, INDONESIA

The purpose of this study is to explain the role of positive emotion in mediating the effect of price discounts on impulse buying. This research was conducted in Denpasar City with 110 respondents as a sample through purposive sampling method with adjusted criteria. Price discount has a positive and significant effect on impulse buying. Price discount has a positive and significant effect on positive emotion. Positive emotion has a positive and significant effect on impulse buying. Positive emotion can act as a significant mediating variable between the effect of price discounts on impulse buying. The results of this study indicate that in increasing impulse buying. Indomaret minimarket management is expected to always provide promotional strategies in the form of discount prices to touch consumers' hearts and create positive emotions when shopping. Article visualizations

The role of hedonic consumption tendency mediate the effect of fashion involvement on impulsive buying

This study aims to examine the effect of fashion involvement on impulsive buying mediated by hedonic consumption tendencies. The population in this study are consumers of ZARA fashion products who have made unplanned purchases in Kuta, whose numbers cannot be identified (infinite). The number of respondents involved in this study was 100 respondents. The data in this study were obtained from the results of filling out a questionnaire. Further research data were analyzed using the Partial Least Square (PLS) analysis technique with the help of the Smart PLs program. Based on the results of the PLS analysis, the results show that (1) the involvement of fashion has a positive and significant effect on impulsive buying of Zara's fashion products, (2) The involvement of fashion has a positive and significant effect on the tendency of hedonic consumption, (3) The tendency of hedonic consumption has a positive and significant effect on purchases impulsive fashion products Zara and (4) the hedonic consumption tendency can mediate the influence of fashion involvement on impulsive buying