ASPECTS AND MANIFESTATIONS OF MEDIA RELATIONS IN PR PRACTICE (CASE-STUDIES FROM THE AUTOMOTIVE INDUSTRY IN BULGARIA)

The paper reveals, analyses and evaluates the essential characteristics of the relations corporate PR – media in the dynamic environment in Bulgaria. Object of the study are foreign corporations, which bring in their experience in relation to work with the media on the Bulgarian territory. Subject of the study is the relationship between the PR specialists in the corporations and the media, and the role of the communication in the building of their relations. The research thesis is substantiated by the objective location of the place and the significance of the media for the organization activity – good interrelations with the media favor not only the good media performance of the company, but also add a value to the quality of the information, which the journalists spread, in volume, meaning and importance. The theoretical and methodological foundations of the study are based on analyzes and summaries of literary sources in the field of public relations and media theory and practice. An empirical study of cases from the Bulgarian corporate practice of automobile companies was conducted, in order to follow how they work with the media, what are the attitudes of the PR specialists, what are the goals beyond the communication with media. Independent in-depth interviews were conducted with the current PR managers, to explore the qualitative part of media relations, i.e. to survey the demonstrated attitude of the corporations and their PR teams for contact with the media. Of special interest was the so-called uncontrolled means of communication – media publications were gathered, systemized and analyzed. &nbsp

Marketing of the library-information services

Today consumer of library services is in the center of the Library Marketing. The study examines the nature of the library services and the challenges that different aspects and elements meet nowadays – information intermediation, protection of intellectual property and personal data, depending on market conditions and rules of the game. The mission of the library is now highly modified and dynamic, because it combines the need for a high public reputation with the requirement to mobilize the creative talent and motivation of all employees. The library concept combines the mission, the conceptual idea, objectives, priorities, tasks, pathways, mechanisms and responsibilities for public long term

The text and context of EU directives: implications for translators

Contrastive studies of statutory legislation are very scarce world-wide. Research in legal language has mainly concentrated on adjectival law leading to linguistic insights regarding powerful versus powerless speech, fragmented versus narrative testimony, the effect on jurors of simultaneous and overlapping speech, the use of leading, suggestive or improper questions in the courtroom, etc. Language of the substantive law has so far received considerably less attention from linguists, although there is a general tendency in academic endeavours towards interdisciplinary studies. Linguistic analyses of substantive law have elucidated issues such as how to make existing or future statutes clearer, without loss of content (i.e. document design) or how law students can be taught to process legislation. The present article analyses the specific functional, linguistic and communicative characteristics of the legal genre from an applied linguist’s perspective in the context of European legal texts, as representing a unique set of features and conditions. It looks at the linguistic situation in Europe and the language policy in the EU with special emphasis on the translation regime of EU institutions. The participants in the communication and the special role of the translator in the law making process in the EU are discussed

SOME SPECIFIC ASPECTS OF DOCUMENTING, ACCOUNTING AND TAXING THE ACTIVITY OF AN ELECTRONIC SHOP

Rapid advancements in technologies affect all aspects of human activity. Their impact is especially strong on commerce. The popularity of electronic commerce among customers has been growing since mobile devices and the Internet have made the shopping experience easier and faster. On the other hand, e-commerce provides a larger customer base to retailers, since clients are no longer restricted to the location of a physical shop. It also offers better advertising and marketing opportunities. Another advantage is the lack of conventional working hours. The paper aims at systematizing the major opportunities and regulatory requirements related to starting an online shop. It also answers some of the questions most frequently asked by economic agents and presents the main requirements that they need to meet before starting an online shop. Special attention is paid to some specific moments in terms of documenting, accounting and taxing the activity of an online shop

BULGARİSTAN’DA EMEKLİLİK SİGORTASI ŞİRKETLERİNİN YATIRIM POLİTİKASI EĞİLİMLERİNİN OLUŞUMU

The aim of this article is to present the growing role of market asset management of pension insurance companies in Bulgaria. Effectiveness of investment management of pension funds is essential to their financial stability in crisis and post crisis environment. Risk management measures and careful assets allocation in investment portfolios of pension funds will play crucial role in following years. The paper is organized as follows: 1) The specific feathers of the Bulgarian pension system are presented and the stages of development of Bulgarian supplementary pension funds are noted; 2) Regulation of pension funds investment policy are described; 3) On the basis of statistic data analysis investment performance of private pension funds in Bulgaria for the period since the onset of world financial crisis till now have been indicated. 4) Tendencies and challenges for investment policy in pension insurance management are outlined.Bu makalenin amacı, Bulgaristan'da emeklilik sigortası şirketlerinin piyasa varlık yönetiminde artan rolünü ortaya koymaktır. Emeklilik fonlarının yatırım yönetiminin etkinliği kriz ve kriz sonrası ortamda finansal istikrar için esastır. Risk yönetim tedbirleri ve dikkatli varlık tahsisi emeklilik fonları yatırım portföylerinde önümüzdeki yıllarda önemli bir rol oynayacaktır. Bu çalışma şu şekilde düzenlenmiştir: 1) Bulgar emeklilik sisteminin belirli özellikleri sunulmakta ve Bulgar ek emeklilik fonlarının gelişim aşamaları belirtilmekte; 2) Emeklilik fonlarının yatırım politikası yönetmeliği açıklanmakta; 3) Dünya finansal krizinin başlangıcından bu yana geçen dönemde Bulgaristan'daki özel emeklilik fonlarının yatırım performansı istatistik veri analizi temelinde ele alınmakta; 4) Emeklilik sigortası yönetimindeki yatırım politikasının eğilimleri ve karşılaştığı sorunlar özetlenmektedir

Der Selektionsprozess in Maßnahmen der aktiven Arbeitsmarktpolitik : eine explorative Untersuchung für die deutsche Arbeitsvermittlung (The selection process in active labour market policy measures : An explorative study on German job placement)

"The major research contribution of this paper is an analysis of the selection processes in active labor market programs. Using findings from existing literature and expert interviews with job placement officers we define a realistic selection process ranging from the registration of unemployment to a (non-)participation and analyze it exploratively. Precise knowledge of the selection process and mechanisms is of great importance to evaluation research and help future studies to choose the right research design and support the interpretation of results. This study finds that the influencing factors and descisions in the selection process consist of multiple layers and are quite complex therefore the specification of a proper research design is key to a valid evaluation. Finally, the paper identifies concrete research questions to be answered by future studies." (Author's abstract, IAB-Doku) ((en))arbeitsmarktpolitische Maßnahme, Auswahlverfahren, Arbeitsvermittlung