Prevalência de sintomas depressivos em pacientes com história prévia de acidente vascular encefálico internados nas enfermarias de clínica médica do HU-UFSC

Trabalho de Conclusão de Curso - Universidade Federal de Santa Catarina. Curso de Medicina. Departamento de Clínica Médica

A brief review. An integrative literature review of the most discussed satisfaction models in marketing studies

Macieira, F., Oliveira, T., & Yanaze, M. (2020). Models of satisfaction antecedents: A brief review. An integrative literature review of the most discussed satisfaction models in marketing studies. International Journal of Services and Operations Management, 36(3), 348-359. https://doi.org/10.1504/IJSOM.2020.108118This article is an integrative review on satisfaction models. Its main purpose is to bring back the discussion on consumer satisfaction and loyalty - topics that are currently not receiving adequate attention by service management researchers. As a field grows, integrative review addresses the need to aggregate, critique and re-conceptualise the knowledge, as it continues to develop, this being particularly appropriate when contradictory evidence appears (Torraco, 2005). Nevertheless, this article summarises comments and integrates the most important models and theories concerning consumer satisfaction models, and adds suggestions for future research.authorsversionpublishe

Superabsorbent Polymer Solubilized Instantly by Decrosslinking with Sodium Hypochlorite

A superabsorbent polymer crosslinked with diacylhydrazine was prepared. The swollen gel was instantly solubilized by treating with a small amount of sodium hypochlorite solution

Brazilian farmer perception of dynamic capability and performance over the adoption of enterprise resource planning technology

Haberli Júnior, C., Spers, E. E., Oliveira, T., & Yanaze, M. (2020). Brazilian farmer perception of dynamic capability and performance over the adoption of enterprise resource planning technology. International Food and Agribusiness Management Review, 23(4), 515-528. https://doi.org/10.22434/IFAMR2020.0029The study investigates the perceptions of the effects and impacts on the performance of agricultural and livestock farms based on the view of obtaining dynamic capabilities by the adoption of enterprise resource planning (ERP) technology. The dimensions for measuring farmers’ perceptions of ERP adoption were technological, organizational and environmental and their diffusion and the impacts measured on dynamic capabilities were on internal operations, costs, sales and natural resources. A total of 502 farmers directly involved in managing the production, located in the main agricultural areas of Brazil were interviewed. The results indicated that the perception of obtaining dynamic capabilities in the farms by adopting the ERP was significant, but with lower levels in costs and natural resources. The influence of farm size on ERP adoption and its perception on farm performance was not significant. The proposed model proved to be adequate and can be validated and compared with other producing regions.publishersversionpublishe

Brand Valuation: Recognizing the brands as strategical assets in the balance sheet of the companies

The brand continues representing an important and strategic asset for companies. After adoptation of norms (IFRS/FASB), the brand was approved to be recognized as intangible assets in the balance sheet of the companies.  The purpose of this paper was investigating how the big multinationals companies recognized the brand valuation in the financial statements and respective consequences. This paper discusses about several aspects involving the brand valuation process and relationship with EMH Theory focusing to have more communication and transparency with stakeholders. The results showed that all companies recognized substantial intangible assets in the balance sheet, but only Google, Coca-Cola, Samsung and Facebook recognized trademarks, although it is more associated with intellectual properties, copyrights and not exactly brands. Amazon and Microsoft bought several companies in 2018, but the brands were not duly recognized or disclosure in the financial statements.&nbsp

Gestión estratégica de la cultura: el surgimiento de la comunicación por acción cultural

Os investimentos em cultura pelas organizações estranhas ao mundo das artes vêm se tornando um importante instrumento institucional para geração de posicionamento estratégico. Adotado popularmente como marketing cultural, esse tipo de investimento deveria ser corretamente denominado de comunicação por ação cultural. Nesse sentido, os principais resultados deste trabalho indicaram que o termo marketing cultural é considerado como ferramenta de comunicação ou parte da estratégia de comunicação das empresas, por meio do patrocínio de atividades culturais com o objetivo principal de geração de imagem positiva da marca. Las inversiones en cultura realizadas por organizaciones extrañas al mundo de las artes vienen convirtiéndose en un instrumento institucional importante para la generación del posicionamiento estratégico. Adoptada popularmente como marketing cultural, este tipo de inversión debería denominarse correctamente comunicación por acción cultural. En ese sentido, los principales resultados de este trabajo indican que el término marketing cultural debe considerarse como una herramienta de comunicación o parte de la estrategia de comunicación de las empresas, por medio del patrocinio de actividades culturales con el objetivo principal de generar una imagen positiva de la marca.The investments in culture by organizations that are not related to the world of the arts are becoming an important institutional instrument for generation of strategic positioning. Known commonly as cultural marketing, this kind of investment should correctly be called communication by cultural action. The main results of this work showed that the term cultural marketing is seen as a tool of communication or part of the companies’ communication strategy, through sponsorship of cultural activities with the main objective of generating a positive image of the brand

Marketing and Public Relations to promote dialogue with the public in the social networks

This article seeks to present how new marketing strategies are being used by organizations to build a more effective dialogue with their respective audiences, especially in social networks where they are more present and active. It is important to show that consumer behavior changes have transformed company-consumer relationships, making marketing reach new alternatives to optimize its success.En este artículo se busca presentar cómo nuevas estrategias de marketing están siendo utilizadas por las organizaciones para construir un diálogo más efectivo con sus respectivos públicos, principalmente en las redes sociales, donde ellos están más presentes y actuantes. Es importante mostrar que los cambios de comportamiento de los consumidores transformaron las relaciones empresa-consumidor, haciendo que el marketing ha alcanzado nuevas alternativas para optimizar su éxito.Este artigo procura apresentar como novas estratégias de marketing estão sendo utilizadas pelas organizações para construir um diálogo mais efetivo com seus respectivos públicos, principalmente nas redes sociais, onde eles estão mais presentes e atuantes. É importante mostrar que as mudanças de comportamento dos consumidores transformaram as relações empresa-consumidor fazendo com que o marketing alcançasse novas alternativas para otimizar seu sucesso

La interculturalidad como orientación metodológica y de análisis en la comunicación organizacional

A complexidade do ambiente organizacional aumenta devido às transformações econômicas, sociais e culturais. Isso é impulsionado pelos avanços da globalização e da internacionalização, além da evolução tecnológica. Nesse cenário, a interculturalidade evidencia a necessidade de aprimorar os métodos da comunicação organizacional, visando imprimir efetividade em suas estratégias e práticas. Neste artigo, é apresentada uma proposta metodológica, embasada no estudo da interface Comunicação e Tecnologias da Informação, pautada na observação, pesquisas e análises, visando a “comunicação excelente” por meio das “expectativas compartilhadas”.The complexity of the organizational environment increases due to economic, social and cultural transformations. This is driven by the advances of globalization and internationalization, apart from technological developments. In this scenario, the interculturalism emphasizes the need of efficient methods of organizational communication in order to print more effectiveness in their strategies and practices. This article presents a methodology, grounded on the study about Communication and Information Technology interface, based on observation, research and analysis, aiming to "excellent communication" by means of "shared expectations".La complejidad del entorno organizacional aumenta debido a las transformaciones económicas, sociales y culturales. Esto es impulsado por los avances de la globalización y la internacionalización, además de la evolución tecnológica. En este escenario, la interculturalidad enfatiza la necesidad de métodos eficaces de la comunicación organizacional con el fin de imprimir más eficacia sus estrategias y prácticas. En este artículo se presenta una metodología, fundada en el estudio sobre el interfaz de Tecnologías de la Información y Comunicación, basada en la observación, la investigación y el análisis, con el objetivo de "una excelente comunicación" por medio de "expectativas compartidas

La investigación de la autenticidad en la comunicación organizacional

Este estudo propõe que a investigação da autenticidade na comunicação organizacional parte da constituição de um conceito que seja teoricamente construído, solidamente definido e adequado às dinâmicas das percepções dos públicos de interesse sobre as marcas organizacionais. A partir da revisão teórica em três disciplinas – filosofia, ciências sociais e teorias da comunicação – e de pesquisa empírica para testar e validar os pressupostos teóricos, propõe-se um conceito que fornece drivers para o avanço das pesquisas e a sua gestão.This article suggests that the investigation of authenticity in organizational communication starts from a theoretically built concept, which is solidly defined and properly aligned with the target public perception dynamics related to the organizational brands. The study also proposes drivers to develop and manage researches, based on theoretical review of three fields of study – philosophy, social sciences and theory of communication – combined with the empirical research to test and validate the assumptions.Este estudio propone que la investigación de autenticidad en la comunicación organizacional comienza con la creación de un concepto teóricamente construído, solidamente definido y adecuado a las dinámicas de las percepciones de los públicos de interés en relación a las marcas organizacionales. A partir de la revisión teórica en tres disciplinas – filosofía, ciencias sociales y teorías de la comunicación – e de investigación empírica para hacer la prueba y validar los presupuestos teóricos, se propone un concepto que ofrece drivers para el avance de la investigación y de su gestión