Towards evidence-based marketing: The case of childhood obesity

Contentious commodities such as tobacco, alcohol and fatty foods are bringing marketing under scrutiny from consumers and policymakers. Yet there is little agreement on whether marketing is harmful to society. Systematic review (SR), a methodology derived from clinical medicine, offers marketers a tool for providing resolution and allowing policymakers to proceed with greater confidence. This article describes how SR methods were applied for the first time to a marketing problem -- the effects of food promotion to children. The review withstood scrutiny and its findings were formally ratified by government bodies and policymakers, demonstrating that SR methods can transfer from clinical research to marketing

Disability differentials in educational attainment in England: primary and secondary effects

Childhood disability has been largely overlooked in social stratification and life course research. As a result, we know remarkably little about mechanisms behind well-documented disability differentials in educational outcomes. This study investigates educational transitions of disabled youth using data from the Longitudinal Study of Young People in England. We draw on social stratification literature on primary and secondary effects as well as that on stigma and labeling in order to explain disabled young people’s educational outcomes. We find that disability differentials in transition rates to full-time academic upper secondary education and to university are largely the result of primary effects, reflected in differences in school performance between disabled and non-disabled young people. However, we also find evidence for secondary effects, with similarly achieving disabled young people less likely to pursue full-time academic upper secondary education compared to their non-disabled peers. We examine the extent to which these effects can be explained by disabled youth’s suppressed educational expectations as well as their experiences of being bullied at school, which we link to the stigma experienced by disabled young people and their families. We find that educational expectations play an important role at crucial transitions in the English school system, while the effect of bullying is considerably smaller. By drawing attention to different social processes contributing to disability differentials in attainment, our study moves beyond medical models that implicitly assume a naturalized association of disability with poor educational outcomes, and demonstrates the parallels of disability with other ascriptive inequalities

Aggressive communication in aquatic environments

© 2019 The Author. Functional Ecology published by John Wiley & Sons Ltd on behalf of British Ecological Society. Aggressive interactions are ubiquitous among animals. They are either directed towards heterospecifics, like predators or competitors, or conspecifics. During intraspecific encounters, aggression often serves to establish hierarchies within the social group. Thus, in order to understand the mechanisms mediating social organization, it is important to comprehend the escalation and avoidance of aggressive behaviour. Overt aggressive interactions are costly not only in terms of increased risk of injury or death, but also due to opportunity costs and energy expenditure. In order to reduce these costs, animals are expected to communicate their strength and aggressive motivation prior to fights. For this purpose, they use different means of communication in various sensory modalities, that is visual, acoustic, chemical, mechanosensory and electric cues. These different modalities can convey different or similar information, underlining the importance of understanding the multimodal communication of aggression. Thus far, most studies on signalling during aggressive encounters have focussed on visual or acoustic cues, most likely as these are the two modalities predominantly used by humans. However, depending on the species’ ecology, visual or acoustic cues might play a minor role for many species. Especially in aquatic systems, visual communication is often hampered due to high levels of turbidity or limited light conditions. Here, alternative modalities such as chemical, mechanical or electrical cues are expected to play a prominent role. In this review, I provide an overview of different modalities used during aggressive communication in aquatic organisms. I highlight the importance of studying the role of multimodal communication during aggressive encounters in general and discuss the importance of understanding aquatic communication in the light of conservation and animal welfare issues