The Effect of Digital Economy and Artificial Intelligence on The Participants of The School Educational Process

The article examines the nature of the effect of the digital economy and artificial intelligence on the participants of the school educational process. The study deploys a Likert scale questionnaire, focused interview, and IBM SPSS Statistics 22 as the main instruments. The authors determine the status of a teacher in the AI-teacher system and identify the nature of AI’s influence on the students and communication within the teacher-student-teacher system. Support is provided for the hypothesis suggesting that the effect of the digital economy and AI on the participants of the school educational process (teachers and students) is complex and controversial and causes the differences in the teachers’ positions depending on their age, working experience, and the subject of specialization. The primary advantage of the article is the identification of stable relationships in the teacher-student-teacher system developing with the help of AI. The study indicates the teacher’s advantage over AI in teaching technique and social influence, as well as the negative effect of AI on students’ health. For the first time, the authors examine the nature of role changes in the AI-teacher system in the context of a global pandemic. The danger of AI replacing teachers with the help of teachers themselves is identified. The acquired results may be used by theorists and practitioners for further development of the foundations of the system of education and human interaction with AI in the digital economy

Study of Posting Activities of Russian Users on Social Media

Content marketing on social media depends on trends in consumer behaviors. A changing focus and emphasis on audience activities on social media are a key optimization problem in social media marketing (SMM). A solution to this problem lies in a field of ongoing empirical studies of posting frequency. In the review of the literature, authors highlight the role of social media as a promising channel for a direct interaction of companies/brands with consumers. Based on theoretical generalizations, authors present a generation sequence of an SMM content strategy. The article also includes an analysis of posting activities of users from Russia on well-known social media. A cost-benefit analysis of posting activities rests upon some factors: socio-demographic characteristics of users, a content format, time and day of the week parameters, etc. Data come from such sources as aggregated statistics of social media and selective interviewing. An analysis of activities for users from Russia has shown that VKontakte is the most popular platform; Instagram is the second, while Facebook is the third. Odnoklassniki and Twitter are less preferred. VKontakte users respond best to short posts. On Facebook, entries with medium-sized texts have got the highest number of responds. On Instagram, long posts work better. The photo format is a leader in all of the social media. The video format has a middle position, while a text is the most inefficient type of content. There is strong differentiation in response time depending on a target audience. Findings have made it possible to present recommendations for optimization of content marketing

Citation of Mass Media Resources in Social Network

The role of social networks in the formation of collective behaviour and a sustainable point of view/position regarding the information events or facts is studied herein. The purpose of the study is to analyse the reaction of the users of popular social networks, expressed in quotations and responses to the messages of mass media resources. A statistical measure of interest in the media news is identified through unique messages from queries on the topic. The approach used is aimed at improving the scientific argumentation on the assumption of a direct relationship between these phenomena. The empirical evaluation is carried out according to the data obtained from the Russian segment of social networks. The trends in the distribution of media content in social media and social networks are revealed using structural and correlation analysis. It is determined that the publications in online media correlate directly with the activities of social networks and are caused by the release of one or another information event. The results of the study also convincingly point out that the importance of the media resources, expanding due to the integration of social networks, increases, while the classical model of online media (media edition as own website) is gradually losing popularity and audience

Studying the Effectiveness of Teacher Training in Organization of Open Education

The modern concept of open education modifies the traditional learning format through advanced information and communications technology. This fact imposes special requirements for all participants in the learning process and makes it necessary to reconsider the tasks and functions of students and teachers. This is relevant, therefore, to find a way of making a gradual transition to the model of open education. Based on an experiment with introductory training, the authors perform an empirical assessment of teachers’ preparedness to organize open education and use open educational resources (OER). The effectiveness of the introductory training of teachers was checked by means of interviewing and testing respondents. The research results showed that there were significant changes in the training criteria: according to the motivational and value-based criterion, virtually all teachers displayed a positive shift in their attitude to organization of open education; in terms of the cognitive criterion, the teachers acquired thorough knowledge of open education tools; according to the operational criterion, the teachers acquired the necessary skills in developing and introducing OER. In the process of observation, we recorded a rise in the number of teachers with a sufficient (by 60.5% compared with the verification stage) and high (by 16.6%) level of preparedness. The introductory training, therefore, is a principal component in the stable system of open education

Assessment of News Items Objectivity in Mass Media of Countries with Intelligence Systems: the Brexit Case

The role of mass media in society keeps the problem of manipulative influence distinction and the contiguous phenomena, chief among which is objectivity and authenticity of news items, current. The research provides a detailed study of the information broadcasting mechanisms in the media area, defines the problems, impeding an impersonal reproduction and disclosure of information, clarifies the verification methods, and gives their topology. In this research, we examined how the mass media of different countries presented the same event to the public. The publications of four mass media, concerning such an event as the withdrawal of the United Kingdom from the European Union (Brexit), have been determined as an object of the analysis. The chosen mass media refer to the countries, which are not the direct participants of that process: Russia, the USA, and Ukraine. D. Brewer’s criteria were used to define the objectivity of the news items. A relative sentiment of the news, which became the objective analysis basis, has been identified using linguistic rate with Eureka Engine intelligence system. The obtained results predominantly confirmed the hypothesis, that the mass media of different countries would represent the process of the UK withdrawal from the EU according to the country’s policy and interpret the facts in their favor. All the four mass media demonstrate the partiality when broadcasting the current situation in the matter of Brexit. The concepts being the semantic kernel elements of mass media publications have emotional coloring. The sentiment analysis of the publications resulted in the conclusion that only one of the four mass media gave a neutral assessment of the Brexit situation. The other three held to the political stance of their edition or government. The research results indicate that the problem of mass media objectivity remains relevant. The correctional impact on public opinion through mass media is extremely high. Therefore, forming the personal attitude toward the situation or event should occur with using several verifications methods and mass media sources at once

Aspectos metodológicos de la evaluación de la eficiencia de la política social regional en la superación de la orfandad social

Among the methodological issues of studying the problem of social orphanhood, an important place is occupied by the search for effective markers for assessing dynamics on the one hand, and the effectiveness of social policy in overcoming social orphanhood on the other. That attempt to systematically evaluate the scale and severity of the phenomenon, as well as the key factors that determine its dynamics. However, these approaches do not allow us to identify the connection between social work and the dynamics of improving the situation with social orphanhood in the region. The presented study proposes a new model for assessing the dynamics of social orphanhood. Its difference from other methodological approaches is that the main emphasis is on assessing the orientation of the complex of shifts in the processes of identifying, placement of orphans and canceling decisions on their transfer to families. This model allows us to assess the role of social policy in overcoming social orphanhood. In this model, we developed authoring methods for ranking the regions of Russia by the dynamics of indicators integrated into the "auspiciousness" index of changes in the social orphanhood. Also, the author presents a model that assesses the situation in the region from the point of view of the "social support efficiency index" to overcome the social orphanhood. The models used to assess the dynamics of social orphanhood have been tested as a tool for identifying key markers of the efficiency of social policy.Entre las cuestiones metodológicas de estudiar el problema de la orfandad social, un lugar importante está ocupado por la búsqueda de marcadores efectivos para evaluar la dinámica, por un lado, y la efectividad de la política social para superar la orfandad social, por el otro. Ese intento de evaluar sistemáticamente la escala y la gravedad del fenómeno, así como los factores clave que determinan su dinámica. Sin embargo, estos enfoques no nos permiten identificar la conexión entre el trabajo social y la dinámica de mejorar la situación con la orfandad social en la región. El estudio presentado propone un nuevo modelo para evaluar la dinámica de la orfandad social. Su diferencia con otros enfoques metodológicos es que el énfasis principal está en evaluar la orientación del complejo de cambios en los procesos de identificación, colocación de huérfanos y cancelación de decisiones sobre su transferencia a las familias. Este modelo nos permite evaluar el papel de la política social en la superación de la orfandad social. En este modelo, desarrollamos métodos de autor para clasificar las regiones de Rusia por la dinámica de los indicadores integrados en el índice de "auspiciosidad" de los cambios en la orfandad social. Además, el autor presenta un modelo que evalúa la situación en la región desde el punto de vista del "índice de eficiencia del apoyo social" para superar la orfandad social. Los modelos utilizados para evaluar la dinámica de la orfandad social se han probado como una herramienta para identificar marcadores clave de la eficiencia de la política social

Connection of Social Policy Implementation with the Dynamics of Social Orphanhood in Russian Regions

The problem of social orphanhood is one of the most important fmong the social problems of modern Russia, it is acute for a society. In the study of the problems of social orphanage, we used the author’s methods of ranking the regions of Russia according to the dynamics of indicators, an integrated index of “favorable” changes, as well as rating data and indicators of the development of regions of Russia implemented by subjects of social policy and the system of protecting children's rights. Based on the results of the study, the main problems in the social protection of families and citizens in difficult situations are identified. The problems lie in the areas of financial security of social programs, legislative regulation, information support. The results of the study can be used in the activities of social support services. The preventive of social orphanage should be measures of an active social policy