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22 research outputs found
Product value importance and consumer preference for visual complexity and symmetry
Author
Jan P.L. Schoormans
Mariëlle E.H. Creusen
Robert W. Veryzer
Publication venue
'Emerald'
Publication date
Field of study
No full text
Crossref
The Impact of Industrial Design Effectiveness on Corporate Financial Performance*
Author
Abarbanell J.S.
Berkowitz Marvin
+27 more
Bloch Peter
Borja de Mozota B.
Cooper R.G.
Cooper R.G.
Dahl D.W.
Henderson Pamela W.
Hertenstein J.H.
Hertenstein J.H.
Hertenstein J.H.
Hertenstein J.H.
Hertenstein J.H.
Hertenstein J.H.
Kotler Philip
Kotler Philip
Maidique M.A.
Platt H.D.
Porter M.
Roerdinkholder F.A.
Roy R.
Sewall Murphy A.
Srinivasan V.
Ulrich K.T.
Veryzer Robert W.
Veryzer Robert W.
Veryzer Robert W.
Walsh V.
Yamamoto Mel
Publication venue
'Wiley'
Publication date
Field of study
No full text
Crossref
Functional Integration for Successful Design and Marketing of New Products: A Grounded Theory Approach
Author
Barclay Ian
Barclay Ian
+23 more
Bruce M.
Calantone Roger
Cooper Robert G.
Cooper Robert G.
Cooper Robert G.
Cooper Robert G.
Cooper Robert G.
Fredericks Elisa
Gupta Ashok
Jenkins S.
Kahn Kenneth B.
Mahajan Vijay
Maidique Modesto A.
McDough E. F.
Millson Murray R.
O'Shea Anthony
Perks Helen
Rothwell Roy
Song X. Michael
Thieme R. J.
Veryzer Robert W.
Veryzer Robert W.
Wind Yoram
Publication venue
'Korea Society of Design Trend'
Publication date
Field of study
No full text
Crossref
New Product Design: Concept, Measurement, and Consequences
Author
Akdeniz M. Billur
Boztepe Suzan
+15 more
Fuchs Christoph
Gatignon Hubert
Hollins Bill
Hu Li-tse
Koffka Kurt
Marketing Science Institute
Marketing Science Institute
Mueller Charles W.
Peters Thomas J.
Schmitt Bernd
Schmitt Bernd
Stompff Guido
Strauss Anselm L.
Veryzer Robert W.
Wertheimer Max
Publication venue
'American Marketing Association (AMA)'
Publication date
Field of study
No full text
Crossref
Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share
Author
Aiken Leona S.
Bayus Barry L.
+37 more
Berlyne D.E.
Bloch Peter H.
Buzzell Robert D.
Crawford Merle
Creusen Marielle
De Albuquerque Campos L.F.
Gelb Betsy D.
Hagtvedt Henrik
Hirschmann Elizabeth
Hoegg JoAndrea
Hoegg JoAndrea
Kaljun Jasmin
Kumar R. Sarangee
Landwehr Jan R.
Lawson Bryan
Lojacono Gabriella
Lu Stephen C.-Y.
Martin Roger L.
Moon Hakil
Noble Charles H.
Noble Charles H.
Norman Donald A.
Priem Richard L.
Raj Echambadi
Rindfleisch Aric
Rindova Violina P.
Rubera Gaia
Rupinder P. Jindal
Sangwon Lee
SAS
Srinivasan Raji
Stroup Walter W.
Tosi F.
Townsend Janell D.
Verganti R.
Veryzer Robert W.
Veryzer Robert W.
Publication venue
'American Marketing Association (AMA)'
Publication date
Field of study
No full text
Crossref
The Different Roles of Product Appearance in Consumer Choice*
Author
Bamossy Gary
Berkowitz Marvin
+42 more
Berlyne David E.
Bloch Peter H.
Bruce Margaret
Dawar Niraj
Dickson Peter R.
Dumaine Brian
Engel James F.
Feldman Laurence P.
Garber Lawrence L.
Garber Lawrence L.
Hammer Norbert
Hekkert Paul P.M.
Hirschman Elizabeth C.
Holbrook Morris B.
Just Lily A.
Kemler Nelson
Kotler Philip
Levy Sidney J.
Lobach Bernd
Lorenz Christopher
March Artemis
Muller Wim
Murdoch Peter
Norman Donald A.
Nussbaum Bruce
Nussbaum Bruce
Olshavsky Richard W.
Pilditch James
Roy Robin
Schmitt Bernd H.
Schurer Arnold
Smith Eric
Srinivasan V.
Sujan Mita
Thackara John
Veryzer Robert W.
Veryzer Robert W.
Vihma Susann
Ward James
Whitfield Allan
Whitfield T.W.A.
Yamamoto Mel
Publication venue
'Wiley'
Publication date
Field of study
No full text
Crossref
The Roles of Marketing and Industrial Design in Discontinuous New Product Development*
Author
Blaich Robert
Bloch Peter H.
+30 more
Bonoma Thomas V.
Bruce Margaret
Bruce Margaret
Cagan Jonathan
Christensen Clayton M.
Cooper Robert G.
Cooper Robert G.
Crawford Merle C.
Cronbach L.J.
Day George S.
Eisenhardt Kathleen M.
Fisher Robert J.
Garcia Rosanna
Griffin Abbie
Herbst Walter
Kohli Ajay
Kotler Philip
Leifer R.
Li Tiger
Lukas B.A.
McDonough Edward F.
Michael Songe X.
Norman Donald A.
Nussbaum Bruce
Oliver Nick
Swink Morgan
Ulrich Karl T.
Veryzer Robert W.
Wind Jerry
Workman John P.
Publication venue
'Wiley'
Publication date
Field of study
No full text
Crossref
New Product Development and Marketing in Research-based Spin-off Venture to Stages of Growth-Focus on the Case Study of NeoPharm
Author
Block Zenas
Carayannis Elias G
+27 more
Chrisman James J
Clarysse Bart
Cooper Arnold C
Ensley Michael D
Fang Eric (Er)
Feldman Jonathan Michael
Fontes Margarida
Garvin David A
Kakati M
Kazanjian Robert K
Kazanjian Robert K
Lockett Andy
Ndonzuau Frederic Nlemvo
Parhankangas Annaleena
Perez M. Perez
Pirnay Fabrice
Poolton Jenny
Rothaermel Frank T
Samsom Karel J
Sapienza Harry J
Veryzer Robert W. Jr
Walter Achim
김소영
손찬
정강옥
정강옥
한정화
Publication venue
'Korean Academy of Commodity Science & Technology'
Publication date
Field of study
No full text
Crossref
Discovering Design Preferences on the Basis of the Relative Importance of Product Design Dimensions
Author
Bearden William O.
Belk Russell W.
+26 more
Berkowitz Marvin
Bloch Peter H.
Block P. H.
Childers Houston
Creusen Marielle E. H.
Dawar Niraj
Gemser Gerda
Hirschman Elizabeth C.
Hyman H. H.
Keller Kevin L.
Kotler Philip
Landon E. Laird
Lecterc France
Levy Sidney
Loken Barbara
March Artemis
McCracken Grant
Meyers-Levy Joan
Ratchford Brian T.
Robertson Thomas S.
Schoomans Jan P. L.
Sirgy M. Joseph
Solomon Michael R.
Vaughn Richard
Veryzer Robert W., Jr.
Zaichkowsky Judith L.
Publication venue
'Korean Academy of Commodity Science & Technology'
Publication date
Field of study
No full text
Crossref
The Effects of Design Attributes on Other Attributes and Product Evaluation
Author
Babin Barry J.
Baron Reuben M.
+23 more
Batra Rajeev
Berkowitz Marrin
Bitner Jo M.
Bloch Peter H.
Bloch Peter H.
Chaudhuri Arjun
Chitturi Ravindra
Creusen Marielle E. H.
Dawar Niraj
Hirschman Elizabeth C.
Holbrook Morris B.
Holbrook Morris B.
Holbrook Morris B.
Kempf Deanna S.
Kotler Philip
Lennox Richard D.
MacKenzie Scott B.
McCracken Grant
Noble Charles H.
Orth Ulrich R
Veryzer Robert W. Jr.
Yamamoto Mei
성영신
Publication venue
'The Institute of Management Research, SNU'
Publication date
Field of study
No full text
Crossref
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