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Discovering Design Preferences on the Basis of the Relative Importance of Product Design Dimensions
Authors
William O. Bearden
Russell W. Belk
+26 more
Marvin Berkowitz
Peter H. Bloch
P. H. Block
Houston Childers
Marielle E. H. Creusen
Niraj Dawar
Gerda Gemser
Elizabeth C. Hirschman
H. H. Hyman
Kevin L. Keller
Philip Kotler
E. Laird Landon
France Lecterc
Sidney Levy
Barbara Loken
Artemis March
Grant McCracken
Joan Meyers-Levy
Brian T. Ratchford
Thomas S. Robertson
Jan P. L. Schoomans
M. Joseph Sirgy
Michael R. Solomon
Richard Vaughn
Robert W., Jr. Veryzer
Judith L. Zaichkowsky
Publication date
Publisher
'Korean Academy of Commodity Science & Technology'
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Abstract
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Last time updated on 01/11/2020