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Functional Integration for Successful Design and Marketing of New Products: A Grounded Theory Approach
Authors
Ian Barclay
Ian Barclay
+23 more
M. Bruce
Roger Calantone
Robert G. Cooper
Robert G. Cooper
Robert G. Cooper
Robert G. Cooper
Robert G. Cooper
Elisa Fredericks
Ashok Gupta
S. Jenkins
Kenneth B. Kahn
Vijay Mahajan
Modesto A. Maidique
E. F. McDough
Murray R. Millson
Anthony O'Shea
Helen Perks
Roy Rothwell
X. Michael Song
R. J. Thieme
Robert W. Veryzer
Veryzer,Robert W.
Yoram Wind
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'Korea Society of Design Trend'
Doi
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info:doi/10.21326%2Fksdt.2008....
Last time updated on 08/11/2020