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The Effects of Design Attributes on Other Attributes and Product Evaluation
Authors
Barry J. Babin
Reuben M. Baron
+23 more
Rajeev Batra
Marrin Berkowitz
Jo M. Bitner
Peter H. Bloch
Peter H. Bloch
Arjun Chaudhuri
Ravindra Chitturi
Marielle E. H. Creusen
Niraj Dawar
Elizabeth C. Hirschman
Morris B. Holbrook
Morris B. Holbrook
Morris B. Holbrook
Deanna S. Kempf
Philip Kotler
Richard D. Lennox
Scott B. MacKenzie
Grant McCracken
Charles H. Noble
Ulrich R Orth
Robert W. Jr. Veryzer
Mei Yamamoto
성영신
Publication date
Publisher
'The Institute of Management Research, SNU'
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Last time updated on 29/11/2020