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Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share
Authors
Aiken Leona S.
Bayus Barry L.
+37Â more
Berlyne D.E.
Bloch Peter H.
Buzzell Robert D.
Crawford Merle
Creusen Marielle
De Albuquerque Campos L.F.
Gelb Betsy D.
Hagtvedt Henrik
Hirschmann Elizabeth
Hoegg JoAndrea
Hoegg JoAndrea
Kaljun Jasmin
Kumar R. Sarangee
Landwehr Jan R.
Lawson Bryan
Lojacono Gabriella
Lu Stephen C.-Y.
Martin Roger L.
Moon Hakil
Noble Charles H.
Noble Charles H.
Norman Donald A.
Priem Richard L.
Raj Echambadi
Rindfleisch Aric
Rindova Violina P.
Rubera Gaia
Rupinder P. Jindal
Sangwon Lee
SAS
Srinivasan Raji
Stroup Walter W.
Tosi F.
Townsend Janell D.
Verganti R.
Veryzer Robert W.
Veryzer Robert W.
Publication date
Publisher
'American Marketing Association (AMA)'
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info:doi/10.1509%2Fjm.15.0036
Last time updated on 08/11/2020