How to portray men and women in advertisements? Explicit and implicit evaluations of ads depicting different gender roles.

The purpose of the current study was to gain more insight in the evaluation of advertisements containing different gender role portrayals (stereotypical/a-stereotypical) by examining explicit and implicit processes of ad evaluation. The results of two experiments showed an explicit preference for ads containing a-stereotypical images. Implicitly, we found a preference for 'warm' ads irrespective of the degree of gender stereotypicality of the ad. These findings suggest that complex stimuli such as ads may inhibit implicit gender stereotype activation. At an implicit level, warmth seems a better predictor of ad evaluation.Ad evaluation; Evaluation; Gender role portrayal; Image; Implicit association test; Implicit attitudes; Implicit stereotyping; Preference; Processes; Research; Roles; Studies;

Digit extension: validation of a new biometric variable.

This paper reports on a new biometric variable, namely digit extension. We calculated the average length of the second and fourth digit rather than their ratio and we entitled this biometric digit extension. In a first study, we showed that digit extension is related more strongly to a self-concept associated with vigor (masculine trait) than with supportiveness (feminine trait) in men, but not in women. In a second study we found that digit extension and risk seeking (masculine trait) were related in men, but not in women. In a third study we found that for both men and women a higher digit extension was related to more altruistic behavior in a situation where it is in accordance with either masculine or feminine traits. For all studies we show divergent validity with digit ratio, indicating that digit extension is independent of digit ratio. We speculate about the hormonal influences that determine digit extension.Altruism; Behavior; Digit extension; Finger lengths; Masculinity; Risk; Risk seeking; Studies; Validation;

Strain rate effect on the mechanical behaviour of a textile reinforced cement composite

The static tensile behaviour of Textile Reinforced Cement Composites is known and can be modeled adequately. However, using these static material properties under dynamic loadings such as impact and seismic loadings, can cause over- or underestimation of the material due to effects of strain rate. This work focuses on the strain rate dependency of a specific textile reinforced cement composite under tensile loadings at strain rates equivalent to quasi static applications towards low velocity impacts. It was found that the main damage mechanisms of this material stay the same. However cracking of the cement matrix is delayed to higher stress levels

Comparison between homogeneous and heterogeneous field information for plastic material identification

peer reviewedThe accuracy of a Finite Element Simulation for plastic deformation strongly depends on the chosen constitutive laws and the value of the material parameters within these laws. The identification of those mechanical parameters can be done based on homogeneous stress and strain fields such as those obtained in uniaxial tensile tests and simple shear tests performed in different plane material directions. Another way to identify plastic material parameters is by inverse modeling of an experiment exhibiting a heterogeneous stress and strain field. Experimental forces and strains are in this case compared to the simulated ones and it is tried to reduce the difference in a least-squares sense by optimizing the model parameters. The optimization technique used is this case is gradient based, which means that at every iteration a sensitivity calculation has to be performed in order to indicate the direction in which the parameters are to be identified. The basic principle of the inverse modeling procedure as it is used for parameter identification is the generation of a complex and heterogeneous deformation field that contains as much information as possible about the parameters to be identified. One way of obtaining such a non-homogeneous deformation is by altering the geometry of the specimen for a uniaxial test. Another possibility is to make the loading conditions more complex. In this paper both options are actually combined by using a biaxial tensile test on a perforated cruciform specimen. In the present paper, the work hardening of the material is assumed to be isotropic and it is described by a Swift law. The yield locus is modeled by the anisotropic Hill48 criterion. A comparison is made between the identification of the Hill48 parameters based on the one hand on the Lankford coefficients [1] and on the inverse modeling of a biaxial tensile test on the other han

Numerical modelling of the debonding between CFRP strips and concrete in shear tests under static loads using different approaches

The present paper deals with the finite element (FE) analysis of bond slip between concrete and carbon fiber reinforced polymer (CFRP) strips in a single pull-out test under static loads. The commercial software LS-DYNA is used to simulate the test set-up using a plastic damage material model and an elastic material model for the concrete prism and the unidirectional CFRP strip, respectively. The bond interface between the concrete and the CFRP strip is simulated following three different approaches using a perfect bond model, a cohesive bond model and contact algorithms based on recently developed proposed bond slip models. The numerical model is validated based on experimental test results available from literature. The debonding failure mode and the delamination loads of the CFRP strip are predicted. The numerical results show a good agreement with the experimental data using the cohesive bond model. The perfect bond model gives an overestimation of the delamination loads and of the damage distribution in the concrete prism

Identification of the plastic behavior of aluminum plates under free air explosions using inverse methods and full-field measurements

AbstractThis article describes an inverse method for the identification of the plastic behavior of aluminum plates subjected to sudden blast loads. The method uses full-field optical measurements taken during the first milliseconds of a free air explosion and the finite element method for the numerical prediction of the blast response. The identification is based on a damped least-squares solution according to the Levenberg–Marquardt formulation. Three different rate-dependent plasticity models are examined. First, a combined model based on linear strain hardening and the strain rate term of the Cowper–Symonds model, secondly, the Johnson–Cook model and finally, a combined model based on a bi-exponential relation for the strain hardening term and the strain rate term of the Cowper–Symonds model. A validation of the method and its sensitivity to measurement uncertainties is first provided according to virtual measurements generated with the finite element method. Next, the plastic behavior of aluminum is identified using measurements from real free air explosions obtained from a controlled detonation of C4. The results show that inverse methods can be successfully applied for the identification of the plastic behavior of metals subjected to blast waves. In addition, the material parameters identified with inverse methods enable the numerical prediction of the material’s response with increased accuracy

Explicit and implicit determinants of fair-trade buying behavior

We examined the usefulness of an implicit attitude measure (IAT) to explain the weak attitude-behavior relationships often found in research about ethical consumer behavior. The results indicated that the IAT effects for buyers and non-buyers of Fair Trade products were significantly different, showing that the IAT can be used to differentiate between buyers and non-buyers. Further, the authors conclude that the IAT has unique predictive validity and that most importantly implicit attitudes need to be enhanced to raise ethical consumer behavior

Optical energies of AllnN epilayers

Optical energy gaps are measured for high-quality Al1−xInxN-on-GaN epilayers with a range of compositions around the lattice match point using photoluminescence and photoluminescence excitation spectroscopy. These data are combined with structural data to determine the compositional dependence of emission and absorption energies. The trend indicates a very large bowing parameter of 6 eV and differences with earlier reports are discussed. Very large Stokes' shifts of 0.4-0.8 eV are observed in the composition range 0.13<x<0.24, increasing approximately linearly with InN fraction despite the change of sign of the piezoelectric fiel