314 research outputs found

    To implement a strategy: a practical guide for the Little Rabbit

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    Several articles have recently reported a growing disenchantment with strategic planning. More and more corporations feel that strategic planning has failed to provide its expected benefits. This disenchantment with strategy can be attributed primarily to the problems corporations face when it comes to implementation. This article proposes a step by step procedure for the implementation of strategy.N/

    A Theory of Synergy

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    A Practical Way to Evaluate Synergy

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    There has been recently a renewed interest in the concept of synergy due to increasing levels of economic, technological and competitive complexity which are forcing organizations to achieve greater benefits from strategic planning. There is however the need for a technique which will enable managers to evaluate on a case by case basis, the potential synergy of a new market entry. To present such a technique is the purpose of the paper.N/

    A pratical way to evaluate synergy

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    There has been recently a renewed interest in the. concept of synergy due to increasing levels of economic, competitive complexity which are forcing synergy due to increasing levels of economic, technological organizations to achieve greater benefits from strategic planning to achieve greater benefits from strategic planning. There is however the need for a technique which will enable managers to evaluate on a case by case basis, the potential synergy of a new market entry. To present such a technique is the purpose of the paper.info:eu-repo/semantics/publishedVersio

    Everything is important: but some things are more important than others

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    Did you ever wonder why Nestle is so concerned with its image? And why IBM focuses . so much on service (installation, client coaching and after-sales)?-Or why Scandinavian Airlines System puts such a strong emphasis on the punctuality of its flights? In fact, each of these firms focuses on the key success factors (KSF) of their environments that is, they focus on those tasks which must be performed particularly well for an organization to outperform its competition. In the baby food business, a good image is critical for success since it decreases the risk perceived by mothers when buying the product for their children. In the computer business, the client's information processing depends more on service (installation, teaching, repairs) than on things such as hardware and distribution. Scandinavian Airlines which concentrates on the executive segment, has found that punctuality is one of the critical factors for success in such a market segment. It so happens that all these organizations, distinguish between what is more and less important in their competitive settings and focus on the former. Paraphrasing George Orwell they discovered that in the market everything is important but some things are more important than others. In spite of its importance, the empirical evidence of the key success factors has been, up to the present, based upon case-studies and anedoctes. No large survey .has ever been conducted.info:eu-repo/semantics/publishedVersio

    Oswald de Andrade, filósofo da diferença

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    Jorge Vasconcellos 11.5606 Normal 0 21 false false false MicrosoftInternetExplorer4 DOI: 10.12957/periferia.2011.3398 Oswald de Andrade como filósofo, um filósofo brasileiro. Oswald de Andrade pensador do real. Oswald de Andrade um filósofo da diferença. Estas são as premissas norteadoras deste artigo. Isso porque entendemos que O.A. constitui, para além de seu ativismo político-literário e da força fabulatória de sua obra, poderoso pensamento sobre “o que é o Brasil?” e sobre “quem são os brasileiros?”; valendo-se para tal de categorias que, insistimos, são estritamente filosóficas. Procuraremos mostrar como Oswald de Andrade se filiaria ao que denominamos de filosofia da diferença, linhagem filosófica que articula Nietzsche a Deleuze &amp; Guattari. </p

    Biopolítica, racismo e negridade – ler Michel Foucault em chave radicalmente antirracista

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    Este artigo se propõe a ler a biopolítica de Michel Foucault em chave antirracista

    The Pedagogy of the Image: Deleuze and Godard - or how to produce a thought on cinema

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    O cinema para Deleuze pode ser visto como campo de experimentação do pensar e uma forma extraordinária de pensamento. É possível não só pensar com o cinema, mas mostrar que o cinema pensa, inequivocamente por intermédio de seus realizadores. E mais que isso, que é possível fazer pensar através do cinema, pela profusão de suas imagens e de seus signos. Dito de outra maneira, agora problemática: podemos construir uma pedagogia das imagens cinematográficas? Se não temos propriamente a resposta a essa questão, podemos apontar que Jean-Luc Godard parece tê-la proposto, pelo menos assim nos faz ver Gilles Deleuze. Esse é o tema de nosso artigo. Procuraremos mostrar neste texto a pedagogia da imagem godardiana partindo do pensamento do cinema proposto por Gilles Deleuze.For Deleuze, cinema can be conceived as an experimental field of thought as well as an extraordinary form of thought. It is possible not only to think with the cinema, but also to show that cinema thinks unequivocally by means of its directors. Even more, it is possible to make one think through the cinema by a profusion of its images and signs. Said in other, now more problematic, terms: can we construct a pedagogy of cinematographic images? If we do not have a set answer to this question, we may point to what Jean-Luc Godard seems to propose as an answer, at least insofar as Gilles Deleuze lets us understand it. This is the theme of our paper. We seek to show the pedagogy of the Gordardian image based on the thought of the cinema as proposed by Gilles Deleuze

    Cultura de per si do futebol

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    The essay tradition dealing with football, at least in Brazil, has almost always given foremost importance to the sociological matrix, in which it has grounded its arguments. In this article, differently from the tradition, we propose an approach inherent to the practices and characteristics of the most popular sport on the planet, here identified by the expression“per se”. In order to understand football from the viewpoint of its own nature, to serve as our reference we made an extensive use of the testimonials of great players from the history of Brazilian football featured in the book Recados da Bola – Depoimentos de Doze Mestres do Futebol Brasileiro [Ball Messages – Testimonals of Twelve Brazilian Football Masters], and also of excerpts of articles and chronicles by Décio de Almeida Prado, Mario Filho and Nelson Rodrigues. Among all testimonials making up Recados da Bola, the one we used the most was the one by Valdir Pereira, known as Didi, cerebral genius who, according to the journalist Sérgio Augusto (2004), “looked like a figure painted by Modigliani, a black swan full of artfulness and tricks”. A tradição ensaística ao abordar o futebol, ao menos no Brasil, quase sempre sustenta os argumentos atribuindo primazia à matriz sociológica. Neste artigo, distintamente à tradição, ocupamo-nos em propor uma abordagem inerente às práticas e características do esporte mais popular do planeta, aqui identificada pela expressão de per si. Para compreender o futebol pela lente de sua própria natureza, utilizamos fartamente como referência depoimentos de grandes jogadores da história do futebol brasileiro estampados na obra Recados da Bola – Depoimentos de Doze Mestres do Futebol Brasileiro, além de trechos de artigos e crônicas de Décio de Almeida Prado, Mario Filho e Nelson Rodrigues. Dentre todos os depoimentos que compõem Recados da Bola, o mais abundantemente utilizado foi o de Valdir Pereira, o Didi, gênio cerebrino que, segundo o jornalista Sérgio Augusto (2004), “parecia uma figura pintada por Modigliani, um cisne negro cheio de manhas e truques”
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