AXIOLOGICAL ASPECT OF STUDENT PROFESSIONAL TRAINING: MATCHING DEMAND AND OFFERS OF LABOR MARKET

The purpose of the article: The Relevance of the study is determined by modern trends in the development of the labor market, based on demand and supply of goods - a graduate of the University. At the same time, student’s professional training in the educational process of the University is traditionally carried out based on the basic values of the specialist's individual, due to the need for them, and the demand and supply of the labor market are determined by the demand for a specialist as an intellectual resource of production. Materials and methods: The methodology of this study is based on the innovative content of professional training of a University student, focused on the needs of a specialist in professional self-affirmation as a personal and social value corresponding to the demand and supply of the labor market, presented in the concept of cultural competency-based approach to training, in the theory of changes in the labor market, in projects of future changes in the labor market, where demand and supply for the training of a modern competent specialist are used as driving forces. Results of the research: the algorithm of designing cognitive, motivational, behavioral, emotional components of the values of the student’s professional training is justified and their compliance with the demand and supply of the labor market is proved. Knowledge about the value aspects of a University student’s professional training, about the features of their compliance with the labor market’s demand and supply, will help to avoid, localize or eliminate problems in the real educational process. Applications: This research can be used for universities, teachers, and students. Novelty/Originality: In this research, the model of an axiological aspect of student professional training: matching demand and offers of labor market is presented in a comprehensive and complete manner

UNIVERSITY INTELLECTUAL CAPITAL FORMATION AND DEVELOPMENT

Purpose of the study: One of the most important terms to solve the problems of the education system is the educational institution’s intellectual capital, which significantly transforms the role and functions of the modern educator. The purpose of the article is to identify the essence of the University's intellectual capital and to justify the trajectory of its development, due to the needs and capabilities of education stakeholders. Methodology: Based on the methodology of education quality management the article justifies the leading role of quality education as an imperative of the University development. Intellectual capital is considered from the standpoint of organizational resources that determine the cost of the final product – the quality of education and the competitive position of the University; its development is carried out based on the project-target approach. Results: Modern requirements for the intellectual capital of the educational organization are revealed, the role and essence of pedagogical activity of teachers of higher education institutions in its formation are shown. The importance of continuous improvement of hard and soft competencies of University teachers as a way of incrementing intellectual capital is shown. The adaptive model’s design of University teachers’ career strategies based on design-target mechanisms is presented that determines the organizational development of the University. Applications of this study: The results determined the possibility to consider organizational and human knowledge and competence as a special type of investment to improve the functioning of the University. The recommendations for the construction of models of the University intellectual capital management are presented. The article is intended for employees of the education system, educators, researchers, and heads of the University departments. Novelty/Originality of this study: The contribution is made to the theory of the University’s social and cognitive management based on expanding the powers of quality management in the field of intellectual capital management

Student Attitude to Internet Search Engines: Navigation and Optimization Problems

The article relevance. Currently, the world is rapidly undergoing the process of Informatization of all aspects of society, the development and introduction of new information technologies. This highlights the need for further reflection and research on the development of the Internet and its opening opportunities for people. The aim of the research is to study the peculiarities of the attitude of students to search and recommendation services on the Internet. Research methods: as a research method, we used a questionnaire survey as a method of collecting primary information, which allows us to identify various aspects related to the attitude of students to search and recommendation systems on the Internet. Research results: the article examines the specifics of Russian search and recommendation systems, students' attitude to these services, and their place in their lives. The novelty and originality of the research lies in the fact that for the first time the search and recommendation services of the Internet space were studied. It is shown that these services were initially developed in the sphere of culture and gradually began to spread to other spheres of people's life, which attracted e-Commerce figures. It is revealed that those students who discovered search and recommendation services a few years ago still use them to choose leisure activities. It is shown that students still identify some disadvantages of these systems: inaccurate recommendations, a large number of questions to determine preferences. There is some distrust to new Internet technologies among those who are used to relying on their intuition when choosing. It is determined that students often use search and recommendation services, since in most cases gadgets help them spend their free time, have fun: read a book, watch a movie, listen to music. It is revealed that the majority of students trust Internet services, although they are not always satisfied with the recommendations. It is shown that the level of student-user confidence in traditional advertising and marketing decreases simultaneously. It is determined that from the point of view of students, today not only printed versions of Newspapers, traditional radio, but even mass broadcast television are losing ground before the Internet as the most promising communication channel. Practical significance: the data Obtained in this work can be used in marketing research, economic Sciences, advertising psychology, as well as for further theoretical development of this issue

Value Orientations: What Portrait of Modern Student is?

The relevance of this article is conditioned by the need to study the life and choice of value orientations of modern youth, because it is through them that the self-consciousness of Russian students is formed. The values that a person learns in the process of his/her formation are broadcasted by the society in which the process of socialization of the person takes place. Because various social changes are currently taking place, we can safely say that the social value structure is somewhat blurred: it is unclear which values come to the fore and are dominant. The aim of the study is to analyze the terminal and instrumental values of modern students. As research methods, authors used: questionnaire survey and research technique of value orientations, allowing to explore the direction of the personality and determine his/her attitude to the world, to other people, to him/herself, the perception of the world, the key motives of actions, the basis of the worldview. Theoretical and methodological aspects of students' value orientations are considered in the article. Features of dependence between social and demographic characteristics, psychological climate in a family and value orientations of students are revealed. The influence of intensity of students’ social contacts on their value orientations is considered. The novelty and originality of the study lies in the fact that the value orientations of modern students are studied. It is shown that among the terminal values the students give the greatest preference to the productivity of life, the fullest use of their capabilities, powers and abilities; self-confidence, inner harmony, freedom from internal contradictions, doubts; financially secure life, the absence of material problems. It is determined that the least preference students give to such values as the happiness of others, welfare, development and improvement of other people, the whole nation, humanity as a whole. It is revealed that the dominant positions in the list of instrumental values are occupied by such values as cheerfulness, optimism, sense of humor; efficiency in business, diligence, productivity in work; self-control, restraint, self-discipline. It is shown that students give the least preference to such values as honesty, truthfulness, and sincerity. It is revealed that students who spent most of their lives in the city, dominated by such value orientations as self-confidence, inner harmony, freedom from internal contradictions, doubts and courage in defending their opinions. It is determined that students who spent most of their lives in an urban-type settlement, the highest marks gave to such value orientations as: financially secure life, lack of material problems, breadth of views, the ability to understand someone else's point of view, respect of other tastes, customs, habits. It is revealed that both groups of students attach great importance to such values as productive life, the fullest use of their capabilities, powers and abilities, self-control, restraint, self-discipline. The data obtained in this work can be used in social psychology, pedagogy, age psychology, sociology, as well as for further theoretical development of this issue

DEVELOPMENT OF SUBJECTNESS IN THE AXIOSPHERE OF UNIVERSITY YOUTH SUBCULTURE

The authors consider an axiosphere of university youth subculture as a factor of university student’s subjectness formation, which determines his successful educational and professional activities. Axiosphere is formed by constant and variable values of university youth subculture and includes academic, professional, civil, virtual, hedonistic, social, personal, valeological, and corporate values. Personal development of a student as a subject is a continual and phasic process including adaptation, orientation and personalization stages. Some pedagogical conditions ensure successfulness of this process

Student Attitude to Internet Search Engines: Navigation and Optimization Problems

The article relevance. Currently, the world is rapidly undergoing the process of Informatization of all aspects of society, the development and introduction of new information technologies. This highlights the need for further reflection and research on the development of the Internet and its opening opportunities for people. The aim of the research is to study the peculiarities of the attitude of students to search and recommendation services on the Internet. Research methods: as a research method, we used a questionnaire survey as a method of collecting primary information, which allows us to identify various aspects related to the attitude of students to search and recommendation systems on the Internet. Research results: the article examines the specifics of Russian search and recommendation systems, students' attitude to these services, and their place in their lives. The novelty and originality of the research lies in the fact that for the first time the search and recommendation services of the Internet space were studied. It is shown that these services were initially developed in the sphere of culture and gradually began to spread to other spheres of people's life, which attracted e-Commerce figures. It is revealed that those students who discovered search and recommendation services a few years ago still use them to choose leisure activities. It is shown that students still identify some disadvantages of these systems: inaccurate recommendations, a large number of questions to determine preferences. There is some distrust to new Internet technologies among those who are used to relying on their intuition when choosing. It is determined that students often use search and recommendation services, since in most cases gadgets help them spend their free time, have fun: read a book, watch a movie, listen to music. It is revealed that the majority of students trust Internet services, although they are not always satisfied with the recommendations. It is shown that the level of student-user confidence in traditional advertising and marketing decreases simultaneously. It is determined that from the point of view of students, today not only printed versions of Newspapers, traditional radio, but even mass broadcast television are losing ground before the Internet as the most promising communication channel. Practical significance: the data Obtained in this work can be used in marketing research, economic Sciences, advertising psychology, as well as for further theoretical development of this issue.Relevancia del artículo. Actualmente, el mundo está experimentando rápidamente el proceso de informatización de todos los aspectos de la sociedad, el desarrollo y la introducción de nuevas tecnologías de la información. Esto destaca la necesidad de una mayor reflexión e investigación sobre el desarrollo de Internet y sus oportunidades de apertura para las personas. El objetivo de la investigación es estudiar las peculiaridades de la actitud de los estudiantes ante los servicios de búsqueda y recomendación en Internet. Métodos de investigación: como método de investigación, utilizamos una encuesta por cuestionario como método de recogida de información primaria, que nos permite identificar diversos aspectos relacionados con la actitud de los estudiantes hacia los sistemas de búsqueda y recomendación en Internet. Resultados de la investigación: el artículo examina los detalles de los sistemas de búsqueda y recomendación rusos, la actitud de los estudiantes hacia estos servicios y su lugar en sus vidas. La novedad y originalidad de la investigación radica en que por primera vez se estudiaron los servicios de búsqueda y recomendación del espacio de Internet. Se demuestra que estos servicios se desarrollaron inicialmente en el ámbito de la cultura y poco a poco se fueron extendiendo a otros ámbitos de la vida de las personas, lo que atrajo a figuras del eCommerce. Se revela que aquellos estudiantes que descubrieron hace unos años los servicios de búsqueda y recomendación aún los utilizan para elegir actividades de ocio. Se muestra que los estudiantes aún identifican algunas desventajas de estos sistemas: recomendaciones inexactas, una gran cantidad de preguntas para determinar preferencias. Existe cierta desconfianza hacia las nuevas tecnologías de Internet entre quienes están acostumbrados a confiar en su intuición a la hora de elegir. Se determina que los estudiantes suelen utilizar servicios de búsqueda y recomendación, ya que en la mayoría de los casos los gadgets les ayudan a pasar su tiempo libre, divertirse: leer un libro, ver una película, escuchar música. Se revela que la mayoría de estudiantes confían en los servicios de Internet, aunque no siempre quedan satisfechos con las recomendaciones. Se muestra que el nivel de confianza entre estudiantes y usuarios en la publicidad y el marketing tradicionales disminuye simultáneamente. Se determina que, desde el punto de vista de los estudiantes, hoy no solo las versiones impresas de Diarios, la radio tradicional, sino incluso la televisión masiva están perdiendo terreno ante Internet como el canal de comunicación más prometedor. Importancia práctica: los datos obtenidos en este trabajo pueden ser utilizados en investigación de mercados, ciencias económicas, psicología publicitaria, así como para un mayor desarrollo teórico de este tema