12 research outputs found

    Defining Strategic Position and Busines Model of CV Energi Selaras Alam

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    Fuel โ€“addictive industry is a growing industry in Indonesia. With potential market of 80 million vehicles in Indonesia where most modern car use a subsidized โ€“low quality fuel, market opportunity of this industry is very big. Although this industry is very influenced by world oil price and government regulation about subsidized fuel. CV.Energy Selaras Alam is the new comer in this industry. Founded in 2011, this firm provides a low price and highly efficient octane booster product to the society. Along the decreased issue of subsidized fuel price, this firm difficult to maintain their sales growth and expand to broader market that leads to significant decrease on its profit. If this condition allowed for the next couple month, this will lead company to bankruptcy.To understanding company's condition better, this research use methods of observation, literature survey and interview. Resource analysis and value chain analysis are used for internal analysis. PESTEL, Porter's 5 forces, and strategic group are used for external analysis. By using interrelationship diagram, it known that the root cause of this company's issue is the un-clarity of its strategic positioning.To formulate the solution, SWOT, IFAS, EFAS and SFAS matrix used to find CV.ESA new strategic position. Alternative strategy is generated from TOWS Matrix, result 13 strategies. Every strategy is integrated and mapped back into a new business model to create more integrated result for this company. The conclusion from this proposed strategy is the new strategy of CV ESA will be based on cost focus strategic position. This new strategy proposed to diversify product and marketing channel that focus on car and motorcycle user and also local industry that located only in West Java. Action Plan is derived from business model formulation, and prepared for 3 year implementation Plan. The implementation plan of those strategies is suggested to adjust the number of marketing and sales armada. This armada will be focused on creating new alliances and partnership that will be a success foundation of strategy proposed. Strategic Implementation will be implemented in the next 3 years and will start in 2013. Hopefully, this Research result would contribute a better understanding related with the importance of Strategic position and business Model in Startup Compan

    Business Strategy Formulation Using Business Model Case Study: PT. Kartina Tri Satria

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    Muslim fashion in Indonesia is rapidly growing. Until a few decades ago the Islamic fashion is not particularly common in Indonesia, but recently has become a trend, not only among those wearing them, but also as a production sector. PT. Kartina Tri Satria is one of the companies that are in the competition of products or brand fashions which going on at the moment. PT. Kartina can perform some steps to strengthening the quality of the product and to providing excellent service to their customers

    Corporate Strategy Formulation for Poultry Equipment Division PT Medion: Directional, Portfolio, and Parenting Strategy

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    Rapid growth in poultry industry provides opportunities and threats for Medion. With multiple businesses to manage, Medion needs effective corporate strategy to maximize its value. What is the appropriate directional strategy for Medion? How Medion should manage its portfolio and how Medion should organize its poultry equipment businesses?. To understand the situation, external and internal analysis must be done using STEEP analysis and Porter's Five Forces. Corporate strategy formulation includes directional, portfolio, and parenting strategy. How Medion responds to this situation will be answered under directional strategy. Portfolio strategy will be done using BCG Matrix and GE Business Screen. Parenting framework is appropriate for Medion as parent company. Medion can put influence on each its business unit and assess whether it can create or destroy value. The framework assess critical success factors of each business, available parenting opportunities, and parenting characteristics, then assess the fit and misfit between these elements. Data is collected by secondary data, interview and survey to assess situation and formulate strategies. Quantitative survey on Medion's customers is done on questionnaire using judgmental sampling. The suitable directional for Medion is concentric growth because the company has strong competitiveness and the market is attractive. In portfolio strategy, Medion needs to develop star business because currently it lacks one. The ideal candidate is brooding business. Meditech business should be liquidated and the resource allocated on other businesses. As parent company, Medion has to develop parenting opportunity to improve brooding business from edge of heartland category into heartland and keep the whole ownership of feeder, drinker, and brooding business. Through these strategies, PT Medion should be able to respond correctly to the changing environment of poultry industry by investing, growing, maintaining, and even harvesting the right businesses. Finally, the company will achieve higher business growth and produce sustainability on long term basis

    Analysis of Sharia Investment Galleryโ€™s Innovative Strategy in Increasing Millennial Investorsโ€™ Interests Through AS-SALAM Programs

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    Sharia capital market is a capital market that is related to its activities, regarding issuers, types of securities traded and their trading mechanism conducted based on sharia principles. UINSA Sharia Investment Gallery and UINSA Sharia Trash Bank collaborating to spark AS-SALAM investment products. The AS-SALAM product is a form of investment product for saving capital junk stocks. This research aims to study the innovative strategies adopted by GIS in increasing millennial investorsโ€™ interests through the AS-SALAM program. The method used in this research is descriptive method through qualitative research. The results of this study indicate how saving capital stock can increase the interests of millennial investors to start learning to invest. This is because the price of shares is low compared to shares on the outside and only with garbage.Pasar modal syariah merupakan pasar modal yang seluruh mekanisme kegiatannya terutama mengenai emiten, jenis efek yang diperdagangkan dan mekanisme perdagangannya dilakukan berdasarkan dengan prinsip-prinsip syariah. Galeri Investasi Syariah UINSA dan Bank Sampah Syariah UINSA berkolaborasi untuk mencetuskan produk investasi AS-SALAM. Produk AS-SALAM merupakan bentuk produk investasi nabung saham modal sampah. Penelitian ini bertujuan untuk mengetahui strategi inovatif yang dilakukan GIS dalam meningkatkan minat investor millenial melalui program AS-SALAM. Metode yang digunakan dalam penelitian ini adalah metode deskriptif melalui pendekatan kualitatif. Hasil penelitian dari penelitian ini menunjukan bahwa menabung saham modal saham dapat meningkatkan minat para investor millenial untuk mulai belajar berinvestasi. Hal ini dikarenakan harga saham yang rendah dibandingkan dengan saham di luaran dan hanya bermodalkan sampah

    Particle swarm modelling of a flexible beam structure

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    This paper presents a particle swarm optimization (PSO) algorithm with dynamic spread factor inertia weight and its application to dynamic modeling of a flexible beam structure. In this study, system identification scheme based on PSO is formulated to obtain a dynamic model of the beam in parametric form. A PSO algorithm with dynamic spread factor inertia weight is proposed and its performance is assessed in comparison to a standard PSO in modelling the flexible beam structure

    Parametric modelling of a TRMS using dynamic spread factor particle swarm optimisation

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    System identification in vibrating environments has been a matter of concern for researchers in many disciplines of science and engineering. In this paper, a sound approach for a Twin Rotor Multi-input Multi-Output System (TRMS) parametric modeling is proposed based on dynamic spread factor particle swarm optimization. Particle swarm optimization (PSO) is demonstrated as an efficient global search method for nonlinear complex systems without any a priory knowledge of the system structure. The proposed method formulates a modified inertia weight algorithm by using a dynamic spread factor (SF). The inertia weight plays an important role in terms of balancing both the global and local search. Thus, the usage of dynamic SF is proved experimentally to satisfy main issues of using basic PSO that are trapped in local optima and preservation of diversity. Results in both time and frequency domains portray a very good parametric model that mimic well the behavior of a TRMS. Validation tests clearly show the effectiveness of the algorithm considered in this work

    Business Strategy Formulation for Crunchy\u27s Fried Chicken at Bekasi Area

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    The growth of the franchise is growing in Indonesia. The existence of a flourishing franchise in recent years cannot be avoid anymore. Crunchy\u27s Fried Chicken or be referred by CrFC is one of thousands of existing brands. With so many competitors in the market, the products are particularly common in the region causing CrFC to determine the right business strategy formulation to be well received by the market. This study will explore the formulation of business strategy CrFC using a business model. Product leadership and customer intimacy use in crafting the Business strategy formulation
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