Strategi Meningkatkan Kinerja Organisasi melalui Inovasi Transformasi Budaya Prososial

The purpose of this study to develop a theoretical approach to track and analyze the development to Innovation of Prosocial Cultural Transformation improve organizational performance. This research is expected to provide an explanation to fill this research gap related to the presence of entrepreneurs in the batik industry is the thing that can not be circumvented in wanting to improve the performance of the organization's success in a competitive business environment associated with the implementation of the innovation strategy. The research was conducted in the area of Pekalongan, Rembang, Sragen, Solo, dan Banjarnegara Central Java Province. The sample size of the study was 200 owners/ leaders/ managers of Small and Medium Scale Enterprises. The variables of innovation of prosocial cultural transformation measured through creative product development, creative technique based on cost efficiency, and responsibility to employees and the community to achieve improved organizational performance. The result showed that consumer orientation, supplier orientation, employee creativity affect positively towards innovation of prosocial cultural transformation. Afterwards, innovation of prosocial cultural transformation affect positively towards organizational performance. This research was based on Resources Based Theory and Diversity in Innovation Theory which means that the company's success is based on the characteristics of the resources in the company.The limitation and implication for the future study and the managerial implication are alsodiscussed in this study

Pengaruh Employee Engagement dan Modal Sosial terhadap Kinerja Karyawan dengan OCB (Organizational Citizenship Behaviour) sebagai Mediasi (Studi pada Bank Jateng Kantor Pusat )

This study aims to analyze the influence of Employee Engagement and Social Capital on Employee Performance through Organizational Citizenship Behaviour (OCB), a Case Study of Head Office Bank Jateng. The population in this study was employees of Head Office of Bank Jateng as many as 293 employees. The samples of this research are 130 employees using which carried out with Proportionale Stratified Random Sampling method. The tools used to obtain data related to this study is a list of question or questionnaires. Measurements of the results showed that (1) Employee engagement had significant and positive effect on OCB, (2) Social Capital had significant and positive effect on OCB, (3) Employee engagement had significant and positive effect on Employee Performance, (4) Social Capital had significant and positive effect on Employee Performance, (5) OCB had significant and positive effect on Employee Performance

Pengaruh celebrity endorser dan kepercayaan terhadap kepuasan konsumen dan dampaknya terhadap niat beli ulang

The aim of this research is to examine the effect of celebrity endorsers and trust on consumer satisfaction, as well as their subsequent influence on repurchase intentions. The study was carried out on individuals who use Scarlett whitening products residing in the city of Jepara. The present study employed a non-probability sampling technique, specifically the method of distributing questionnaires randomly, with a predetermined sample size of 100 respondents. The present study employs primary data as its primary source of information. The findings of this research indicate that the utilization of celebrity endorsers has a noteworthy favorable impact on the level of customer satisfaction for Scarlett Whitening. Additionally, trust is observed to have a significant positive influence on customer satisfaction for Scarlett Whitening. Furthermore, the results suggest that customer satisfaction plays a crucial role in determining the repurchase intentions of Scarlett Whitening customers

Pengaruh Persepsi Risiko, Kemudahan Penggunaan Dan Kepercayaan Terhadap Kepuasan Serta Dampaknya Pada Niat Beli Ulang (Studi Pada Pengguna Aplikasi Shopee Di Kota Semarang)

This research aims to determine the influence of risk perception (X1), ease of use (X2), and trust (X3) on satisfaction (Y1) and its impact on repurchase intention (Y2) of Shopee application users in the city of Semarang. The research method used is a quantitative method.The data source uses a questionnaire via Google Form for 100 respondents with purposive sampling methodology. Hypothesis testing uses multiple linear regression using statistical-based data processing, namely SPSS. The population in this study are Shopee application users in the city of Semarang. The research results show that risk perception has a positive and significant effect on satisfaction, ease of use has a positive and significant effect on satisfaction, trust has no effect on satisfaction and satisfaction has a positive and significant effect on repurchase intention. Keywords: Risk Perception, Ease of Use, Trust, Satisfaction, Repurchase Intentio

Pengaruh Citra Dan Promosi Terhadap Kepuasan Pelanggan Serta Dampaknya Terhadap Loyalitas Pelanggan (Studi Pada Pelanggan Supermarket Carrefour Di Semarang)

AbstrakPenelitian ini bertujuan untuk mengembangkan dan menguji model empiris pengembangan loyalitas pelanggan atas dasar citra dan promosi. Penelitian ini dilakukan pada Pelanggan Carrefour Supermarket di Semarang. Model uji empiris yang digunakan adalah analisis regresi dengan menggunakan beberapa software, seperti: SPSS 16.0 dan Microsoft Excel versi. 2007. Ukuran sampel penelitian ini adalah 100 pelanggan Carrefour Supermarket di Semarang. Hasil penelitianmenunjukkan bahwa citra berpengaruh positif terhadap kepuasan pelanggan, dan promosi berpengaruh positif terhadap kepuasan pelanggan. Kepuasan citra, promosi, dan pelanggan berpengaruh positif terhadap loyalitas pelanggan. Selanjutnya, mediasi pengaruh kepuasan pelanggan berlaku untuk efekgambar pada loyalitas pelanggan. Kepuasan pelanggan berfungsi sebagai variabel mediasi antara variabel citra terhadap loyalitas pelanggan. Mediasi pengaruh kepuasan pelanggan berlaku untuk efek promosi terhadap loyalitas pelanggan. Kepuasan pelanggan berfungsi sebagai variabel mediasi antara variabel promosi terhadap loyalitas pelanggan. Penelitian ini memberikan kontribusi Teori Berbasis Sumber Daya, dan Tampilan Berbasis Pasar. Batasan, implikasi teoritis, implikasi manajerial dan juga dibahas dalam penelitian ini.Kata kunci : citra, promosi, kepuasan pelanggan, loyalitas pelangganAbstractThis research aims to develop and test empirical model of development customer loyalty on the basis of image and promotion. The research was conducted at Customer of Carrefour Supermarket in Semarang. The empirical test model used was regression analysis by using some software, such as: SPSS 16.0 and Microsoft Excel version. 2007. The sample size of the study was 100 Customer of Carrefour Supermarket in Semarang. The results showed that image affect positively towards customer satisfaction, and promotion affect positively towards customer satisfaction. Image, promotion, and customer satisfaction affect positively towards customer loyalty. Furthermore, mediating effect of customer satisfaction apply to image effects on customer loyalty. Customer satisfaction serves as a mediating variable between the variable image on customer loyalty. Mediating effect of customer satisfaction apply for promotion effect on customer loyalty. Customer satisfaction serves as a mediating variable between promotional variables on customer loyalty. This study contributes to the Resources- Based Theory, and Market Based Views. Limitation, theoretical implications, and managerial implications are also discussed in this study.Keywords : image, promotion, customer satisfaction, customer loyalt

Analisis Kualitas Produk dan Citra Merek dalam Mempengaruhi Keputusan Pembelian dan Dampaknya terhadap Loyalitas Merek Hp Nokia

This research aims to develop and test empirical model of development brand loyalty on the basis of product quality and brand image. The research was conducted at customer of Handphone brand of Nokia . The empirical test model used was regression analysis by using some software, such as: SPSS 13.0 and Microsoft Excel version. 2007. The sample size of the study was 100 customer of Handphone brand of Nokia in Semarang. The results showed that product quality affect positively towards decision of purchasing, and brand image affect positively towards decision of purchasing. Quality product, brand image, and decision of purchasing affect positively towards brand loyality. Furthermore, product quality have indirect effect to brand loyalty through mediating decision of purchasing, product quality have direct effect to brandloyalty so that total effect product quality to brand loyalty is equal to effect indirect plus effect direct. Brand image have indirect effect to brand loyalty through mediating decision of purchasing

IMPROVING TRANSFORMATIVE LEARNING THROUGH INNOVATION DIVERSITY IN ACHIEVING BUSINESS PERFORMANCE

This study describes the importance of transformative learning as a link between explorative and exploitative learning. Transformative learning refers to the retention of knowledge over time in a dynamic environment. The knowledge that has been good maintained to be reactivated through organizational experience. The balance of explorative, transformative, and exploitative learning will affect innovation diversity and business performance. The learning process is exploratory, transformative, and exploitative different, but mutually dependent and mutually supportive experience. This study offers empirical model development learning organizational in influencing the innovation diversity, in order to obtain clarity of how to increase the innovation diversity in achieving business performance. This study incorporates Resources Based Theory, and Organizational learning theory. Organizational learning theory to explain the spread of transformative learning into the realm of Resources Based Theory, which is the realm of capabilities and innovation that is a competitive advantage to a business performance

Kualitas Produk, Persepsi Harga Terhadap Kepuasan dan Dampaknya pada Niat Beli Ulang

This research aims to determine the influence of product quality (X1), price perception (X2) on satisfaction (Y1) and the impact on repurchase intention (Y2) of ERIGO products in the city of Semarang. The research method used is a quantitative method. The data source used was a questionnaire via Google Form for 100 respondents with purposive sampling methodology. Hypothesis testing uses multiple linear regression tests using statistical-based data processing, namely SPSS 25. The research results show that product quality has a positive and significant effect on satisfaction, price perception has no effect on satisfaction and satisfaction has a positive and significant effect on repurchase intentions. The conclusion is that the better the quality of the product provided, the more satisfaction will increase. The same is true with satisfaction, the higher the level of satisfaction obtained, the higher the intention to repurchase.  Keywords: Satisfaction, Product Quality, Repurchase Intention, Price Perceptio