IMPLEMENTASI COMPETITIVE STRATEGY MELALUI PENDEKATAN ANALISIS SWOT DALAM MENINGKATKAN PENJUALAN SURABI KANG AYI BANDUNG

This research was conducted on the traditional food business Surabi Kang Ayi Bandung City, this objective aims to find out to analyze the right strategy to be able to increase sales volume and to optimize the competitiveness of Surabi Kang Ayi Products with other competitors, which is analyzed using the SWOT analysis method. This study used qualitative research methods. The use of this qualitative method is accompanied by the descriptive analysis method which aims to explain and describe the data collected by providing explanations and recording all important information from a phenomenon under study so that a true picture of the phenomenon is obtained. The results of this study found that in an effort to increase its sales volume, Kang ayi surabi can implement several strategies, namely by improving the quality of its products, increasing online promotions, and differentiating its products by creating flavors, qualities and variants of surabi that are different from its competitors.Penelitian ini dilakukan pada usaha makanan tradisional Surabi Kang Ayi Kota Bandung, Tujuan ini bertujuan untuk mengetahui menganalisis strategi yang tepat untuk dapat meningkatkan volume penjualan serta untuk mengoptimalkan daya saing Produk Surabi Kang Ayi dengan kompetitor lain, yang dianalisis menggunakan metode analisis SWOT.. Penelitian ini menggunakan metode penelitian kualitatif. Penggunaan metode kualitatif ini di barengi dengan metode análisis deskriptif yang bertujuan untuk menjelaskan serta menggambarkan data-data yang dikumpulkan dengan memberikan penjelasan serta merekam seluruh informasi yang penting dari suatu fenomena yang diteliti sehingga didapatkan sebuah gambaran yang sebenarnya tentang fenomena tersebut. Hasil penelitian ini menemukan bahwa dalam upaya untuk meningkatkan volume penjualannya surabi Kang ayi dapat menerapkan beberapa strategi yaitu dengan meningkatkan kualitas produknya, meningkatkan promosi secara online, Serta mendiferensasi produknya dengan menciptakan rasa,kualitas serta varian surabi yang berbeda dari para pesaingnya

PENGARUH KUALITAS PELAYANAN TERHADAP TINGKAT LOYALITAS PELANGGAN PADA LAUNDRY SEKHA CLEAN CIANJUR

The purpose of this study was to analyze the effect of service quality on the level of customer loyalty at Laundry Sekha Clean Cianjur. This study uses descriptive quantitative methods with the data collection technique used, namely the distribution of questionnaires distributed via google form. Respondents in this study totaled 55 people who were Sekha Clean customers who used laundry services at least 2 times during the last 6 months. This research is motivated by the decline in the number of visitors at the Sekha Clean Cianjur Laundry in the period January-August 2023. The decrease in the number of visitors to Sekha Clean shows a decrease in the level of satisfaction and loyalty of customers, one of which is caused by the quality of service provided less than optimal. The results showed that service quality had a 74.5% effect on customer loyalty. Based on the T test results, the t_count value is 9.446> t_table 1.673 with a significance level of 0.01 <0.05, it can be said that H0 is rejected while H1 is accepted, which means that Variable X (Service Quality) has an influence on Variable Y (Customer Loyalty).Tujuan penelitian ini adalah untuk menganalisis pengaruh kualitas pelayanan terhadap tingkat loyalitas pelanggan di Laundry Sekha Clean Cianjur. Penelitian ini menggunakan metode kuantitatif deskriptif dengan teknik pengumpulan data yang digunakan yaitu penyebaran kuesioner yang disebarkan melalui google form. Responden dalam penelitian ini berjumlah 55 orang yang merupakan pelanggan Sekha Clean yang menggunakan jasa laundry minimal 2 kali selama 6 bulan terakhir. Penelitian ini dilatarbelakangi oleh adanya penurunan jumlah pengunjung di Laundry Sekha Clean Cianjur dalam kurun waktu januari-agustus 2023. Penurunan jumlah pengunjung pada Sekha Clean ini menunjukan adanya penurunan pada tingkat kepuasan dan loyalitas para pelanggan yang disebabkan salah satunya oleh kualitas pelayanan yang diberikan kurang maksimal. Hasil penelitian menunjukan bahwa kualitas pelayanan berpengaruh 74.5% terhadap loyalitas pelanggan. Berdasarkan hasil uji T, nilai t_hitung adalah sebesar 9.446 > t_tabel 1,673 dengan tingkat signifikansi yakni 0,01 < 0,05, maka bisa dikatakan jika H0 ditolak sedangkan H1 diterima yang berarti bahwa Variabel X (Kualitas Pelayanan) memberikan pengaruh terhadap Variabel Y (Loyalitas Pelanggan)

IMPLEMENTASI COMPETITIVE STRATEGY MELALUI PENDEKATAN ANALISIS SWOT DALAM MENINGKATKAN PENJUALAN SURABI KANG AYI BANDUNG

This research was conducted on the traditional food business Surabi Kang Ayi Bandung City, this objective aims to find out to analyze the right strategy to be able to increase sales volume and to optimize the competitiveness of Surabi Kang Ayi Products with other competitors, which is analyzed using the SWOT analysis method. This study used qualitative research methods. The use of this qualitative method is accompanied by the descriptive analysis method which aims to explain and describe the data collected by providing explanations and recording all important information from a phenomenon under study so that a true picture of the phenomenon is obtained. The results of this study found that in an effort to increase its sales volume, Kang ayi surabi can implement several strategies, namely by improving the quality of its products, increasing online promotions, and differentiating its products by creating flavors, qualities and variants of surabi that are different from its competitors.Penelitian ini dilakukan pada usaha makanan tradisional Surabi Kang Ayi Kota Bandung, Tujuan ini bertujuan untuk mengetahui menganalisis strategi yang tepat untuk dapat meningkatkan volume penjualan serta untuk mengoptimalkan daya saing Produk Surabi Kang Ayi dengan kompetitor lain, yang dianalisis menggunakan metode analisis SWOT.. Penelitian ini menggunakan metode penelitian kualitatif. Penggunaan metode kualitatif ini di barengi dengan metode análisis deskriptif yang bertujuan untuk menjelaskan serta menggambarkan data-data yang dikumpulkan dengan memberikan penjelasan serta merekam seluruh informasi yang penting dari suatu fenomena yang diteliti sehingga didapatkan sebuah gambaran yang sebenarnya tentang fenomena tersebut. Hasil penelitian ini menemukan bahwa dalam upaya untuk meningkatkan volume penjualannya surabi Kang ayi dapat menerapkan beberapa strategi yaitu dengan meningkatkan kualitas produknya, meningkatkan promosi secara online, Serta mendiferensasi produknya dengan menciptakan rasa,kualitas serta varian surabi yang berbeda dari para pesaingnya

Dampak Strategi Bauran Pemasaran Dan Kualitas Pelayanan Terhadap Tingkat Partisipasi Anggota Sebagai Pengguna Koperasi

This study aims to find out how big the impact of Marketing Mix Strategy and Service Quality to Member Participation Level As a cooperative user, the sample in this research is 97 members of cooperative work of prosperous PT.Polyfin Canggih as respondents who answered the statement of the questionnaire distributed then analyzed quantitatively and qualitatively. Data from equation test is known F-count value is 114,782 while with -table value 3,94. This means that F-stat> F-table (114,782> 3,94) means that at 95% confidence level, Marketing Strategy and Service Quality variables have a significant influence simultaneously on the variable Member participation rate as a Cooperative User. The coefficient of determination (R2) is 0.709. Member Participation Rate of 70.9% is influenced by the Marketing Mix Strategy and Service Quality and the balance of 29.1% is influenced by other factors outside the model

PENGARUH KUALITAS PELAYANAN TERHADAP TINGKAT LOYALITAS PELANGGAN PADA LAUNDRY SEKHA CLEAN CIANJUR

The purpose of this study was to analyze the effect of service quality on the level of customer loyalty at Laundry Sekha Clean Cianjur. This study uses descriptive quantitative methods with the data collection technique used, namely the distribution of questionnaires distributed via google form. Respondents in this study totaled 55 people who were Sekha Clean customers who used laundry services at least 2 times during the last 6 months. This research is motivated by the decline in the number of visitors at the Sekha Clean Cianjur Laundry in the period January-August 2023. The decrease in the number of visitors to Sekha Clean shows a decrease in the level of satisfaction and loyalty of customers, one of which is caused by the quality of service provided less than optimal. The results showed that service quality had a 74.5% effect on customer loyalty. Based on the T test results, the t_count value is 9.446> t_table 1.673 with a significance level of 0.01 <0.05, it can be said that H0 is rejected while H1 is accepted, which means that Variable X (Service Quality) has an influence on Variable Y (Customer Loyalty).Tujuan penelitian ini adalah untuk menganalisis pengaruh kualitas pelayanan terhadap tingkat loyalitas pelanggan di Laundry Sekha Clean Cianjur. Penelitian ini menggunakan metode kuantitatif deskriptif dengan teknik pengumpulan data yang digunakan yaitu penyebaran kuesioner yang disebarkan melalui google form. Responden dalam penelitian ini berjumlah 55 orang yang merupakan pelanggan Sekha Clean yang menggunakan jasa laundry minimal 2 kali selama 6 bulan terakhir. Penelitian ini dilatarbelakangi oleh adanya penurunan jumlah pengunjung di Laundry Sekha Clean Cianjur dalam kurun waktu januari-agustus 2023. Penurunan jumlah pengunjung pada Sekha Clean ini menunjukan adanya penurunan pada tingkat kepuasan dan loyalitas para pelanggan yang disebabkan salah satunya oleh kualitas pelayanan yang diberikan kurang maksimal. Hasil penelitian menunjukan bahwa kualitas pelayanan berpengaruh 74.5% terhadap loyalitas pelanggan. Berdasarkan hasil uji T, nilai t_hitung adalah sebesar 9.446 > t_tabel 1,673 dengan tingkat signifikansi yakni 0,01 < 0,05, maka bisa dikatakan jika H0 ditolak sedangkan H1 diterima yang berarti bahwa Variabel X (Kualitas Pelayanan) memberikan pengaruh terhadap Variabel Y (Loyalitas Pelanggan)

Pengaruh Strategi Bauran Pemasaran Terhadap Perkembangan Ukm Di Dinas Koperasi Usaha Kecil Dan Menengah Kabupaten Bandung

This research was conducted to find out how much influence the marketing mix strategy has on SMEs development. To find out the obstacles that exist in the marketing mix strategy, and to find out the efforts that can be made by the SMEs development in cooperative anad SMEs in Bandung regency. The research method used in descriptiive quantitative method, the analysis technique used in person product moment analiysis technique with data processing using SPSS V22. The data obtained to explain the results of the study is to distribute questionnaires to 20 question to respondents of 51 respondents from the study sample.The results obtained by the correlation of 0,756  means that it has a strong relationship between the marketing mix strategy variabel the SMEs development variabel with an effect of 57.2 and the remaining 42.8% is influenced by other factors not examined by the aiuthors. The author concludes that the members of SMEs are already good in carrying out markeing mix strategy to develop their business. There are obstacles in efforts to improve the development of SMEs, Such as product quality standards and market access for SMEs products, this is based on the increasinglyWidespread competition of external product with lower prices and quality  and market access that is still not broad. The auther’s suggestion in expected that SMEs member can improve product quality and broad market access by building nemerous distribution channel relationships so that the scope of their business is able to develop

PEMANFAATAN DIGITAL MARKETING SEBAGAI MEDIA PROMOSI UNTUK MENINGKAT VOLUME PENJUALAN PADA USAHA TOKO ROTI SARI GOOD CIMAHI

This study aims to determine the problems that occur in the sales system used by Sari Good Bakery which has an impact on decreasing sales volume, efforts that can be made to overcomethe problems of the sales system are carried out through promotions using digital marketing on Instagram social media. This study uses a qualitative descriptive method of data from interviews and observations to provide a more in-depth description and information and describe how to increase sales volume for Sari Good bakery after utilizing digital marketing asa promotional medium. Sales features such as Instagram ads, stories, and also hashtags in overcoming the decline in December then after using Instagram as a promotional medium in January, the reach of Instagram customers increased quite a bit, as seen from the increase infollowers, besides that it had an impact on increasing sales volume from December sales of 15,057 pcs. Bread increased to 17,351 up to 15% in January. The latest info such as discounts,and new products at the Sari Good Bakery store. In addition to the use of digital marketing byusing other media to expand the target market, such as other social media and marketplaces.Penelitian ini bertujuan untuk mengetahui permasalahan yang terjadi dalam system penjualan yang di pakai oleh toko sari good bakery yang berdampak kepada penurunan volume penjualan, upaya- upaya yang dapat dilakukan untuk mengatasi permasalahan system penjualan dilakuan promosi menggunakan digital marketing di social media Instagram.Penelitian ini menggunakan metode kualitatif deskriptif data dari hasil wawancara dan observasi sehingga memberikan gambaran serta informasi yang lebih mendalam serta mendeskripsikan tentang bagaimana peningkatan volume penjualan terhadap toko roti sari good setelah memanfaatkan digital marketing sebagai media promosinya.Memaanfaatkan digital marketing dengan menggunakan sosial media Instagram dan memanfaatkan fitur-fitur penjualan seperti Instagram ads, cerita dan juga             hastag dalam mengatasi penuruan di bulan desember kemudian setelah menggunakan Instagram sebagai media promosi di bulan januari jangkauan pelanggan Instagram cukup naik terlihat dari bertambahnya pengikut selain itu berdampak pada bertembahnya volume penjualan dari sebelumnya desember penjualan15.057 pcs roti naik menjadi 17.351 naik hingga 15% di bulan januari.Saran penulis diharapkan sari good bakery cimahi bisa konsisten dan selalu memperbaharui informasi penjualan di social media sehingga pelanggan selalu mengetahui info terbaru seperti diskon , produk baru di toko sari good bakery .selain pemanfaatan digital marketing dengan menggunakan media lainnya untuk memperluas target pasar seperti sosial media lainya dan martketplace

Pengaruh kualitas pelayanan terhadap tingkat permohonan pinjaman kredit di bank bjb KCP Kopo Sayati Kab Bandung

The purpose of this study was to determine the magnitude of the influence of service quality on customer satisfaction by using five dimensions of service quality, namely tangible (physical evidence), empathy (empathy), reliability (reliability), responsiveness (responsiveness), and assurance (guarantee) at the Bank. bjb Kcp Kopo Sayati, Bandung Regency. The research population is all customers who apply for credit loans at Bank bjb Kcp Kopo Sayati Kab Bandung in the 2021 period, where the population is 306 customers while the sample determined using the reference calculation of the Slovin formula is 75.4 respondents who are rounded up to 75 respondents to answer the statement on the distributed questionnaire. Then statistical tests (validity test, correlation coefficient test, determination coefficient test and hypothesis test) were carried out using SPSS V.26. the results of data analysis obtained t_count of 28.224 > t_table of 1.993, so that the hypothesis test on the variable x Service Quality has a very positive influence on the level of customer satisfaction. From the results of SPSS output obtained R square of 0.916 or 91.6%. This shows that customer satisfaction at Bank bjb Kcp Kopo Sayati Kab Bandung is able to be influenced by the quality of service provided reaches 91.6%, while the remaining 8.4% is the influence or contribution of other variables not examined outside the stud

SISTEM PENGADAAN BARANG DALAM MENINGKATKAN EFEKTIVITAS KERJA DI PT ROHTO LABORATORIES INDONESIA

Penelitian ini bertujuan untuk menganalisis sistem pengadaan barang dalam meningkatkan efektivitas kerja di PT Rohto Laboratories Indonesia. Populasi penelitian mencakup seluruh karyawan yang terlibat dalam proses pengadaan, sedangkan sampel penelitian dipilih secara purposif, termasuk staf admin logistik, purchasing, dan pengelola ATK. Metode penelitian yang digunakan adalah kualitatif deskriptif, dengan teknik triangulasi melalui observasi dan wawancara. Hasil penelitian menunjukkan bahwa sistem pengadaan yang terintegrasi dan penggunaan teknologi, seperti perangkat lunak ERP, mampu meningkatkan produktivitas karyawan dengan mengurangi waktu tunggu dan kesalahan. Evaluasi berkala dan pelatihan karyawan juga berkontribusi signifikan dalam menjaga efisiensi dan adaptabilitas sistem pengadaan barang. Tantangan seperti koordinasi antar departemen dan keterlambatan pemasok dapat diatasi melalui komunikasi yang efektif dan hubungan yang baik dengan pemasok. Dengan demikian, penelitian ini menyimpulkan bahwa sistem pengadaan barang yang efisien dan terstruktur berperan penting dalam meningkatkan efektivitas kerja dan produktivitas di PT Rohto Laboratories Indonesia.&nbsp

Evaluative study at Traffic & Road Safety Section in Police Command of Dili Municipality, Timor-Leste

The title of this scientific journal is “Public service ethic in traffic and road safety”, which is conducted evaluative study at PNTL Headquarter of Dili Municipality. The objective of this article is “to know how the application of public service ethic of bureaucrats or the traffic members of Timor-Leste National Police (TLNP) at the Traffic and road safety office, at Police Command of Dili municipality. The descriptive qualitative method had been applied in order to respond to the problem in this scientific journal. The data has been collected from primary and secondary data source, it’s obtained through interview with customer and the member of traffic police, observation of researcher and the relevant document. The result of this article indicated that nowadays, public service ethic towards traffic enforcement at the traffic and road safety office in Dili municipality Police command which seen from the legality, Moral, Administrative and work ethic approach are still less or not yet reach the maximum standard. Although, the aspect of abuse of authority has begun to disappear and the members had have capability to conduct the service. Required to Government through TLNP command to continue conducted maximum control to improve the public service ethic in traffic enforcement and road safety, continues to empower the members and apply the disciplinary regulations towards the members who violate the law and regulation when conducting public service