Research on Factors Affecting the Intention to Maintain a Long-Term Relationship in Franchising in Vietnam

Purpose: This study examines the factors in franchising that influence satisfaction and intention to maintain a long-term relationship.   Theoretical framework: This study applies the theory of consumer behavior to prove that the factors of cooperation, support, trust, commitment, brand value, and commitment are the factors that affect customer satisfaction through table design.   Design/Methodology/Approach: This study obtained 386 valid answers that were coded and cleaned using SPSS and AMOS software, after cleaning and coding, the reliability test, exploratory factor analysis, and confirmatory factor analysis were carried out to determine CFA and test the SEM hypothesis.   Findings:  This study shows that four independent factors are trust, cooperation, brand value, and cost, which are factors that indirectly affect the intention to maintain the relationship in franchising, franchise through the intermediate variable is satisfaction.   Research, Practical & Social implications: This study proposes a number of governance implications to increase the intention to maintain the franchisor-franchise relationship.   Originality/Value: This study examined the factors that indirectly affect the intention to maintain the relationship in the franchise system through the mediating variable. At the same time, the study also tries to clarify how the influence of the identified factors has an indirect effect on the intention to maintain a relationship in the franchise

Factors affecting intention to purchase organic agriculture products among Vietnamese

Globally, customer intention to purchase has become the essential part of the product and organization's success in the market. More recently, the idea has captured the attention of academic and policymakers alike. Therefore, the current article analyses product quality features such as agreeableness, emotional stability conscientiousness, openness to experience and extroversion on the intention to purchase organic agricultural products in the context of Vietnam. The study also analyses the mediating role of customer satisfaction between the association of product quality features and intention to purchase organic products in Vietnam. The present study uses questionnaires to collect data pertaining to the health sector of Vietnam. The current study employs the smart-PLS to analyze the constructs and items' reliability as well as the association among constructs. The results show that product quality features except extroversion have a positive and significant association with intention to purchase organic products in Vietnam. The results also reveal that customer satisfaction significantly and positively mediates among the associations of product quality features and intention to purchase organic products in Vietnam. This study is suitable for policymakers while formulating policies that may directly or indirectly affect customers' intention to purchase organic agricultural products.Luong Thu Thuy (Faculty of Economics, Academy of Finance, Vietnam), Tran Thi Phuong Diu (Faculty of Economics, Academy of Finance, Vietnam), Nguyen Dinh Hoan (Faculty of Economics, Academy of Finance, Vietnam), Vu Viet Ninh (Faculty of Economics, Academy of Finance, Vietnam), Nguyen Thi Thuy Nga (Faculty of Economics, Academy of Finance, Vietnam)Includes bibliographical reference

Internationalization and Turkish Manufacturing Firm Performance – Does Managerial Personality Matter?

This study investigates the impact of the managers’ experience and gender on the relationship between internationalization and business performance of manufacturing firms in Turkey. Based on a dataset collected by the World Bank, including 263 manufacturing enterprises in Turkey, we find that more well-experienced managers can positively improve the relationship between internationalization and firm performance. In contrast, this relationship will be reduced when the business has a female executive manager. This result adds to the empirical evidence and reinforces the theory of internationalization, especially in transition economies. The research implications are to help policymakers promulgate appropriate policies to support and accelerate the internationalization of businesses

The proliferation and differentiation of pre-osteoblastic MC3T3-E1 cells from Vietnamese drug formulations

A public heath problem, osteoporosis, is recognized as the prevalent disease, and mainly causes for impairment and loss mass of bone. It closely related the balance between bone formation by osteoblasts and resorption by osteoclasts during the remodeling cycle of bone. Hence, pharmaceutical therapies are looking for the potential agents to stimulate osteoblastic bone formation, as well as inhibit osteoclastic processes

Kaempferol and kaempferol glycosides from Phyllanthus acidus leaves

In the search for hepatoprotective plants in Vietnam, the leaves of Phyllanthus acidus (L.) Skeels were selected for chemical investigation. Phytochemical analysis of the ethyl acetate fraction of the methanol extract led to the isolation of  four compounds, including kaempferol (1), and its glycosides, kaempferol-3-O-β-D-glucoside (2), kaempferol-3-O-α-L-rhamnopyranoside (3), and kaempferol-3-O-α-L-rhamnopyranosyl-(1®2)- α-L-arabinopyranoside (4). The structures of the natural compounds were determined from the spectroscopic evidences, including 1D, 2D-NMR. Here  is the first report of the isolation of compound 4 from the genus Phyllanthus, family Phyllanthaceae

Application of Reverse Transcriptase-Polymerase Chain Reaction for Serotype Determination of Dengue Virus Strains Isolated in North Vietnam, 1991 to 1993

Reverse transcriptase-polymerase chain reaction (RT-PCR) was applied to determine serotypes of 20 dengue virus strains isolated in north Vietnam in the years of 1991 and 1993. There were 10 strains of dengue type 1 (D1), 9 strains of dengue type 2 (D2) and a single strain of dengue type 4 (D4), respectively. The results completely agreed with the serotypes determined by the immunofluorescent staining (IFA) of the infected cells using dengue type-specific monoclonal antibodies

Factors Influence on Promotion Mix in E-marketing: Case of Technology Services Enterprise in Vietnam

Purpose: The objective of this study is to clarify factors affecting the promotion mix in E-Marketing, with specific target audience being enterprises operating in the technology service industry in Vietnam.   Theoretical framework: Based on the promotion theory and social exchange theory, this study focuses on the factors that influence on the promotion decision in firms.   Design/Methodology/Approach: This study applies both qualitative and quantitative methods with data collected from a questionnaire survey.   Findings: There are 4 factors respectively Sales Promotion, Advertising, Public Relations and Personal Selling that affect the mixed promotion activities in E-Marketing of technology service enterprises in Vietnam.   Research, practical & social implications: This study propose solutions to improve the promotion activities in the e – marketing of firms in Vietnam.   Originality/Value: This study is one of the early studies that have focused in this field in Vietnam.Propósito: El objetivo de este estudio es aclarar los factores que afectan la combinación de promoción en E-Marketing, con un público objetivo específico que son las empresas que operan en la industria de servicios de tecnología en Vietnam. Marco teórico: Basado en la teoría de la promoción y la teoría del intercambio social, este estudio se centra en los factores que influyen en la decisión de promoción en las empresas. Diseño/metodología/enfoque: este estudio aplica métodos cualitativos y cuantitativos con datos recopilados de una encuesta de cuestionario. Hallazgos: Existen 4 factores, respectivamente, Promoción de Ventas, Publicidad, Relaciones Públicas y Ventas Personales que afectan las actividades mixtas de promoción en E-Marketing de las empresas de servicios de tecnología en Vietnam. Implicaciones de investigación, prácticas y sociales: este estudio propone soluciones para mejorar las actividades de promoción en el marketing electrónico de las empresas en Vietnam. Originalidad/valor: Este estudio es uno de los primeros que se han centrado en este campo en Vietnam.Objetivo: O objetivo deste estudo é esclarecer os fatores que afetam o mix de promoção no E-Marketing, tendo como público-alvo específico as empresas que operam no setor de serviços de tecnologia no Vietnã.. Referencial teórico: Com base na teoria da promoção e na teoria das trocas sociais, este estudo se concentra nos fatores que influenciam a decisão de promoção nas empresas.. Desenho/metodologia/abordagem: Este estudo aplica métodos qualitativos e quantitativos com dados coletados de uma pesquisa por questionário. Resultados: Existem 4 fatores, respectivamente, Promoção de Vendas, Publicidade, Relações Públicas e Vendas Pessoais que afetam as atividades de promoção mista em E-Marketing de empresas de serviços de tecnologia no Vietnã. Pesquisa, implicações práticas e sociais: Este estudo propõe soluções para melhorar as atividades de promoção no e – marketing de empresas no Vietnã. Originalidade/valor: Este estudo é um dos primeiros estudos que se concentraram neste campo no Vietnã. Palavras-chave:  Mix de promoção; E-Marketing; Serviços de tecnologia; Vietn

Higgs phenomenology of supersymmetric economical 3-3-1 model

We explore the Higgs sector in the supersymmetric economical 3-3-1 model and find new features in this sector. The charged Higgs sector is revised i.e., in difference of the previous work, the exact eigenvalues and states are obtained without any approximation. In this model, there are three Higgs bosons having masses equal to that of the gauge bosons--the W and extra X and Y. There is one scalar boson with mass of 91.4 GeV, which is closed to the $Z$ boson mass and in good agreement with present limit: 89.8 GeV at 95% CL. The condition of eliminating for charged scalar tachyon leads to splitting of VEV at the first symmetry breaking, namely, $w \simeq w^\prime$. The interactions among the standard model gauge bosons and scalar fields in the framework of the supersymmetric economical 3-3-1 model are presented. From these couplings, at some limit, almost scalar Higgs fields can be recognized in accordance with the standard model. The hadronic cross section for production of the bilepton charged Higgs boson at the CERN LHC in the effective vector boson approximation is calculated. Numerical evaluation shows that the cross section can exceed 35.8 fb.Comment: 33 pages, 1 figur

Efficacy of iron fortification compared to iron supplementation among Vietnamese schoolchildren

The effect of iron fortification is generally assumed to be less than iron supplementation; however, the magnitude of difference in effects is not known. The present study aims to compare the efficacy of these two strategies on anaemia and iron status. After screening on low Hb, 425 anaemic children in six primary schools in Tam Nong district of Phu Tho province were included in a randomized, placebo-controlled trial comparing two groups receiving iron fortified instant noodles or iron supplementation for 6 months and a control group, with children in all groups having been dewormed. Blood samples were collected before and after intervention for haemoglobin, serum ferritin (SF), serum transferrin receptor (TfR), C-reactive protein (CRP), and haemoglobinopathies analysis. Regression analysis was used to assess the effect of iron fortification and iron supplementation on haemoglobin concentration, SF, TfR, body iron, and anaemic status as outcome variables. The improvement of haemoglobin, SF, and body iron level in the group receiving iron fortification was 42% (2.6 g/L versus 6.2 g/L), 20% (23.5 μg/L versus 117.3 μg/L), and 31.3% (1.4 mg/kg versus 4.4 mg/kg) of that in the iron supplementation group. The prevalence of anaemia dropped to 15.1% in the control group, with an additional reduction of anaemia of 8.5% in the iron supplementation group. The additional reduction due to iron fortification was 5.4%, which amounts to well over 50% of the impact of supplementation. In conclusion, the efficacy of iron fortification based on reduction of prevalence of anaemia, and on the change in haemoglobin level, is about half of the maximum impact of supplementation in case of optimal compliance. Thus, in a population of anaemic children with mild iron deficiency, iron fortification should be the preferred strategy to combat anaemia