Entrepreneurial dimensions of higher education institutions in selected European countries

Predmet istraživanja doktorske disertacije je identifikovanje ključnih pokazatelja, faktora ili indikatora preduzetničke orijentacije u funkciji kreiranja modela merenja preduzetničkog potencijala univerziteta u uslovima dinamičkih promena. Fokus istraživanja je na analizi anketiranog i analiziranog uzorka koji obuhvata odredjeni broj univerziteta. Sa teritorije Republike Srbije, Republike Crne Gore, Bosne i Hercegovine, Republike Makedonije, Republike Hrvatske i Republike Slovenije. U samoj disertaciji nastojaće da se prikažu potencijalne sličnosti i razlike izmedju ove dve grupe zemalja, kao i na koji način i u kojoj meri su univerziteti povezani sa privredom i državom (Triple helix model).The subject of research of doctoral dissertations is the identification of key indicators, factors or indicators of entrepreneurial orientations in the function of creating a model for measuring the entrepreneurial potential of the university in the conditions of dynamic changes. The focus of the research was analyzed by a surveyed and analyzed sample covering a number of universities. From the territory of the Republic of Serbia, the Republic of Montenegro, Bosnia and Herzegovina, the Republic of Macedonia, the Republic of Croatia and the Republic of Slovenia. The dissertation itself tries to show the potential similarities and differences between these two groups of countries, as well as in what way and to what extent universities are connected with the economy and the state (Triple helix model)

Marketing Mix Instruments as Factors of Improvement of Students’ Satisfaction in Higher Education Institutions in Republic of Serbia and Spain

This paper explores the impact of marketing mix instruments on the students’ satisfaction in faculties in the Republic of Serbia and Spain, with the aim of determining how significant the effects of each marketing mix tool and their combinations are in relation to satisfaction of students in Higher Education Institutions (HEIs). The detailed literature review is provided in the theoretical part, which contributes to a better understanding of terms like marketing in higher education, marketing mix instruments in higher education and students’ satisfaction. Data were collected from 896 respondents, who are all students at the faculties in Serbia and Spain, and were obtained using the questionnaire purposefully composed for this research. The methods used to highlight any gaps in this marketing mix practice and the relative customer–student satisfaction in HEIs are statistical analyses (descriptive analysis, correlation analysis, multiple regression analysis and t-independent samples tests), leading to the general conclusions regarding the following: by improving marketing mix instruments (service, distribution, human factor, physical evidence, service process) we can, and by improving (price, promotion) we cannot, improve students’ satisfaction in higher education institutions. The general conclusions clearly highlight what needs to be improved in practice in higher education institutions to improve students’ satisfaction, especially students’ loyalty, students’ choices, students’ satisfaction with the quality of the marketing mix instruments at the faculty, students’ satisfaction with expectation which they had upon enrolment and student satisfaction with the public image of the faculty, which is the main goal of these institutions

Measuring Entrepreneurial Orientation of University Employees in Developing Countries Using the ENTRE-U Scale

This research examines the difference in the level of entrepreneurial orientation among university employees within the European Union compared to university employees in non-EU countries. The EU Member States included in the research are the Republic of Slovenia and the Republic of Croatia, and the non-EU countries include the Republic of Serbia, the Republic of Montenegro, the Republic of Bosnia and Herzegovina, and the Republic of Northern Macedonia. In the sample of 1474 respondents, the ENTRE-U scale was used to measure the entrepreneurial orientation of universities, and multivariate analysis of MANOVA variance was used for data processing. The ENTRE-U scale has proven applicable not only to developed countries but also developing countries. Moreover, it proved that being a member of the European Union in this part of Eastern Europe does not significantly affect the entrepreneurial orientation of universities

Entrepreneurial Orientation of Public Universities in Republic of Serbia-Empirical Study

This study explores the impact of entrepreneurial orientation on the activities of state universities in the Republic of Serbia. Using the ENTRE-U scale, the researchers have graded the entrepreneurial orientation (EO) of the employees at state universities in the Republic of Serbia. In the theoretical part, the detailed literature review is provided, which contributes to a better understanding of terms like entrepreneurial orientation and entrepreneurial university. Using data from 282 respondents who work at the state universities in the Republic of Serbia, the researchers validate the ENTRE-U questionnaire in a specific context. With this, it is proven that the ENTRE-U scale is applicable not only for developed countries but also for the developing countries, such as the Republic of Serbia. The general conclusion is that with using the ENTRE-U scale, it is possible to predict the level of innovativeness, as well as the nature of innovative activities that are conducted at state universities in the Republic of Serbia. The entrepreneurially oriented universities differ from those which lack entrepreneurial orientation by the extent of their research mobilization, unconventional approaches, the level of cooperation with industries, and the way university policies are implemented