2 research outputs found
Sustainable Consumption Behavior in Sub-Saharan Africa: A Conceptual Framework
This paper develops a conceptual framework for investigating the adoption patterns, inhibitors, and
facilitators ( PIF ) of sustainable consumption in sub-Sahara African ( SSA ) settings. Literature evidence
shows paucity of empirical studies on sustainable consumption from SSA , which partly explains lack
of suitable conceptual framework to guide research in this area. Also, the existing frameworks, which
were developed outside SSA may not be suitable for constructing sustainable consumption behavior
in SSA because of its peculiarities. The key signifi cance of this article is the potential of providing future
researchers in this area with a framework to guide and manage their studies. As a conceptual article,
insight was drawn from a plethora of scholarly articles in the domain of sustainable consumption and
related areas. The framework is built on four key constructs—adoption patterns, inhibitors, facilitators
( PIF ), and intention. As a guide for studies from the SSA , the article includes an empirical section,
which provides preliminary empirical validation for the proposed PIF conceptual framework based on
a pilot test. The result from the pilot study, using structural equation modeling ( SEM ), led to positing the
PIF Sustainable Consumption model, thus giving support for the PIF Conceptual Framework, which
this article puts forward. In addition, the proposed PIF conceptual framework is capable of providing
insight for crafting sustainability-related policies. © 2016 Wiley Periodicals, Inc