29 research outputs found

    Perancangan Media Promosi PT. Rect Media Komputindo

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    Sebagai sebuah perusahaan yang bergerak di bidang teknologi informasi, RECTmedia belum berhasil memaksimalkan pendapatannya. Kurangnya company awareness dari RECTmedia merupakan salah satu faktor yang membuat RECTmedia tidak dapat menjangkau target marketnya secara luas. Keadaan ini menarik perhatian penulis untuk melakukan penelitian lebih jauh tentang PT. Rect Media Komputindo. Dalam penelitian ini, penulis lebih fokus pada pencarian data tentang perusahaan, yang kemudian diikuti dengan survei terhadap target market yang sesuai. Cara ini dilakukan guna memperoleh gambaran lebih jelas tentang posisi RECTmedia sebagai perusahaan software di mata masyarakat Semarang dan Jawa Tengah pada umumnya. Dari hasil penelitian yang penulis lakukan, penulis memutuskan membuat solusi kreatif berupa perancangan media promosi untuk RECTmedia. Media yang digunakan cukup beragam, meliputi iklan koran, iklan radio, iklan facebook, banner website, brosur, company profile, x-banner, kartu nama, pulpen, memo, pin, seragam, topi, kemasan CD, CD trial, shopping bag, marketing kit, mobil promosi, dan booth pameran. Melalui berbagai media promosi tersebut, penulis berharap agar RECTmedia dapat lebih dikenal oleh masyarakat, khususnya para pelaku usaha. Dengan meningkatnya company awareness RECTmedia, tentu perusahaan ini juga akan dapat meningkatkan nilai pendapatannya

    Characterization of lipases in Helicoverpa armigera

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    Characterisation of lipase genes in Helicoverpa armigera

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    Deposited with permission of the author. © 2006 Ariadne Tan-Kristanto.Helicoverpa armigera (cotton bollworm) is a major agricultural pest in Australia, Asia and Africa. Analysis of a midgut cDNA library revealed a surprising diversity of genes encoding lipases, enzymes that metabolise lipids. Prior to and during this project, 13 neural lipases and three acidic ones were discovered. These were classified and compared to other insect lipases using sequence alignments and phylogenetic analysis. Novel non-catalytic subfamilies were discovered, including one containing an H. armigera lipase. At least three other subfamilies were found to contain H. armigera lipases. Lipidopteran lipases were found to be almost entirely distinct from Dipteran ones

    Asia-Pacific consensus on physical activity and exercise in pregnancy and the postpartum period

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    Physical activity and exercise in pregnancy are generally beneficial and enhance the physical and mental health of women. These benefits also prevent excessive weight gain and reduce risks of obesity in pregnancy, such as gestational diabetes, hypertensive disorders, higher rates of caesarean delivery, macrosomia and stillbirth. Thus, there is a need to optimise perinatal exercise and physical activity globally. There is currently no consensus recommendation on the role of physical activity and exercise in pregnancy and the postpartum period in the Asia-Pacific region. In this paper, we present seven key consensus recommendations on physical activity and exercise in pregnancy and the postpartum period by 18 key members representing 10 countries in Asia-Pacific regions during an international workshop of the AsiaDiabetes in Pregnancy Conference in Singapore on 11–12 January 2020. Through these consensus recommendations, we hope to improve the metabolic health of pregnant women living in Asia-Pacific regions by educating the public and guiding healthcare professionals on the safety and importance of physical exercise and activity to benefit pregnant women and after childbirth
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