Sustainable Marketing as a Buyer's Motivating Factor in the Retail Business: Example of Georgia

In recent years, sustainability has emerged as a significant challenge for the business sector, particularly in the retail industry. Business owners continue to harbor doubts about producing sustainable products, as it requires adjustments to their product segment and marketing strategies. The paper highlights the importance of sustainable marketing in the retail sector and discusses it as a motivating factor from the customers’ perspective. This study focuses on examining the role of sustainable marketing and creating the profile of “sustainable buyers” by utilizing a case study of Georgia. In accordance with the quantitative research method, the paper identifies how sustainable marketing influences buyers’ choice and provides evidence for the hypothesis that sustainable marketing serves as a motivational factor in the retail sector, exerting significant influence on the decision-making process

Determinants of Bilateral Trade Balance Between Georgia and China

This paper aims to empirically examine the drivers of the bilateral balance of the trade model for the Georgian-Chinese economy from 2000 to 2020 and the influence of the Georgia-China free trade agreement on the Georgian-Chinese balance of trade. The Error Correction Model (ECM) of the ARDL was used to see if the balance of trade and its predictors have a long-term relationship. One of the ARDL’s defining properties is that it may be utilized in circumstances when there is minimal data, regardless of the level of variable integration. According to the findings, a perceived effective exchange rate has a statistically significant positive impact on the balance of trade in the long run and a statistically significant negative impact on the balance of trade in the short run. The output is shaped to favor the presence of the elasticity attitude’s J-Curve impact. The study also found that the comparative supply of money (MS) and GDP have only a minor impact on the trade balance in the medium and long run. The sponging and monetary methods are ineffective in characterizing the bilateral trade deficit between Georgia and China

Sustainable Marketing, as a Buyer's Motivating Factor in the Retail Business: Example of Georgia

During the recent years, sustainability has appeared to be the challenge for the business sector and especially in the retails one. The business owners are still doubting about producing sustainable products, as it needs its segment and marketing strategies. The article highlights the importance of sustainable marketing in the retail’s sector and discusses it as a motivating factor, from the customers’ site. The main aim of the article is  to study the role of sustainable marketing and create the profile of “sustainable buyers” on example of Georgia. The article according to the quantitative research method studies how sustainable marketing has influence on buyers’ choice and proofs the hypothesis that sustainable marketing is a motivation factor in the retail sector, that has a huge influence on the decision-making process

Sustainable Marketing, as a Buyer's Motivating Factor in the Retail Business: Example of Georgia

During the recent years, sustainability has appeared to be the challenge for the business sector and especially in the retails one. The business owners are still doubting about producing sustainable products, as it needs its segment and marketing strategies. The article highlights the importance of sustainable marketing in the retail’s sector and discusses it as a motivating factor, from the customers’ site. The main aim of the article is  to study the role of sustainable marketing and create the profile of “sustainable buyers” on example of Georgia. The article according to the quantitative research method studies how sustainable marketing has influence on buyers’ choice and proofs the hypothesis that sustainable marketing is a motivation factor in the retail sector, that has a huge influence on the decision-making process

Energization of Ions in near-Earth current sheet disruptions

In this study we examine observations made by AMPTE/CCE of energetic ion bursts during seven substorm periods when the satellite was located near the neutral sheet, and CCE observed the disruption cross-tail current in situ. We compare ion observations to analytic calculations of particle acceleration. We find that the acceleration region size, which we assume to be essentially the current disruption region, to be on the order of 1 R(sub E). Events exhibiting weak acceleration had either relatively small acceleration regions (apparently associated with pseudobreakup activity on the ground) or relatively small changes in the local magnetic field (suggesting that the magnitude of the local current disruption region was limited). These results add additional support for the view that the particle bursts observed during turbulent current sheet disruptions are due to inductive acceleration of ions

Validation of Model Forecasts of the Ambient Solar Wind

Independent and automated validation is a vital step in the progression of models from the research community into operational forecasting use. In this paper we describe a program in development at the CCMC to provide just such a comprehensive validation for models of the ambient solar wind in the inner heliosphere. We have built upon previous efforts published in the community, sharpened their definitions, and completed a baseline study. We also provide first results from this program of the comparative performance of the MHD models available at the CCMC against that of the Wang-Sheeley-Arge (WSA) model. An important goal of this effort is to provide a consistent validation to all available models. Clearly exposing the relative strengths and weaknesses of the different models will enable forecasters to craft more reliable ensemble forecasting strategies. Models of the ambient solar wind are developing rapidly as a result of improvements in data supply, numerical techniques, and computing resources. It is anticipated that in the next five to ten years, the MHD based models will supplant semi-empirical potential based models such as the WSA model, as the best available forecast models. We anticipate that this validation effort will track this evolution and so assist policy makers in gauging the value of past and future investment in modeling support

Comparative Validation of Realtime Solar Wind Forecasting Using the UCSD Heliospheric Tomography Model

The University of California, San Diego 3D Heliospheric Tomography Model reconstructs the evolution of heliospheric structures, and can make forecasts of solar wind density and velocity up to 72 hours in the future. The latest model version, installed and running in realtime at the Community Coordinated Modeling Center(CCMC), analyzes scintillations of meter wavelength radio point sources recorded by the Solar-Terrestrial Environment Laboratory(STELab) together with realtime measurements of solar wind speed and density recorded by the Advanced Composition Explorer(ACE) Solar Wind Electron Proton Alpha Monitor(SWEPAM).The solution is reconstructed using tomographic techniques and a simple kinematic wind model. Since installation, the CCMC has been recording the model forecasts and comparing them with ACE measurements, and with forecasts made using other heliospheric models hosted by the CCMC. We report the preliminary results of this validation work and comparison with alternative models