14 research outputs found

    Cartoons preferred by younger pupils and peer assessment of their parents

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    The article presents the results of a study conducted with the aim of identifying cartoons preferred by younger students, and determining their relevance to this age category from the point of view of parents.В статье представлены результаты исследования, проведенного с целью выявления мультфильмов, предпочитаемых младшими школьниками, и установления их соответствия данной возрастной категории с точки зрения родителей

    Omnichannel marketing strategy

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    Scientific and practical problem, associated with the organization of longterm mutually beneficial relations between the seller and the buyer based on digital marketing has been examined. The concepts of the marketing channel as a single channel of sales, service, control, which uses diff ent formats, media tools; as well as omnichannel strategy based on the interests of the seller and the buyer have been сlarified. The results of a comparative analysis of multichannel and omnichannel strategies in marketing according to nine characteristics; author’s model “omnichannel marketing wheel” have been introduced in the article. The model reflects the specifics of the omnichannel marketing strategy. Seven main groups of elements, that provide the conditions for a «seamless» continuous mutually beneficial interaction between seller and customer, have been presented in this model
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