Reklâmların pazarlama etiği ve sosyal sorumluluk bilincine göre değerlendirilmesi: Ampirik bir çalışma

Reklâmlar, tüketicilerin satın alma kararlarında önemli bir etkiye sahiptir. Reklâmlarda ki yanıltıcı unsurlardan dolayı tüketiciler aldanabilmektedir. Bunun için işletmeler, tüketiciye ve topluma karşı sosyal sorumlulukları gereği yanıltıcı reklâmlardan kaçınmalıdır. Bu çalışmada, Afyonkarahisar Kocatepe Üniversitesi’nde öğrenim gören öğrencilerin medya araçlarında yayınlanan reklâmlara ilişkin algılamaları ölçülmüştür. Çalışmanın sonucuna göre pazarlama etiği ve sosyal sorumluluk ilkelerine göre, öğrencilerin reklâmlara ilişkin algılamaları olumsuzdur. Algıdaki bu olumsuzluk, öğrenim düzeyine ve cinsiyete göre farklılık göstermemektedir.Advertisements have an important effect on consumer’s buying decisinons. Consumers are deceived because of misleading element at the advertisements. Therefore, firms should avoid misleading advertisements as their social responsibility against consumers as well as the society. In this study the perceptions of the students, studying at Afyonkarahisar Kocatepe University, in relation to advertisement broadcasted in media are measured. The study concludes that according to marketing ethic and social responsibility principles, perceptions of the students are negative in regard to advertisement. In this negative perseption, there is no difference both betwen education levels, and male and female

Evaluation of Metabolic Parameters of Gestational Diabetic Patients in Postpartum Period

Aim: Gestational diabetes mellitus (GDM) is associated with an increased risk for type 2 DM and metabolic dysfunction after pregnancy. Therefore, we aimed to evaluate the metabolic parameters in women with a history of GDM. Methods: In this study, we included a total of 40 patients with high fasting and postprandial glucose levels and abnormal oral glucose tolerance test at 22-28 weeks of pregnancy who attended the endocrinology outpatient clinic between 2011 and 2014. We evaluated the metabolic parameters, weight, height and body mass index (BMI) at six months postpartum. In addition, fasting and postprandial glucose, insulin, hemoglobin A1c (HbA1c), urea, and creatinine levels, spot urine protein-to-creatinine ratio, and lipid profile were analyzed. Results: Postpartum DM was detected in seven patients (17.5%) in the follow-up period. Mean fasting glucose level and HbA1c values were statistically significantly higher in subjects with postpartum diabetes (p=0.001, p=0.005, respectively). Mean BMI, waist circumference, and triglyceride levels were similar between those with and without postpartum diabetes (p=0.521, p=0.607, p=0.240, respectively). Conclusion: In our study, there was no finding predicting postpartum DM in patients with GDM, however, GDM increases the risk of postpartum DM

FT3/FT4 ratio predicts non-alcoholic fatty liver disease independent of metabolic parameters in patients with euthyroidism and hypothyroidism

OBJECTIVE: This study was performed to evaluate the effects of metabolic parameters and thyroid dysfunction on the development of non-alcoholic fatty liver disease (NAFLD). METHODS: The current study evaluated a total of 115 patients, 75 female and 40 male. Physical examination and anthropometric measurements were applied to all participants. Hypothyroidism was considered at a thyroid stimulating hormone level ≥ 4.1 mIU/L. Patients with euthyroidism and patients with hypothyroidism were compared. Abdominal ultrasonography was used to diagnose non-alcoholic fatty liver disease. The participants were further compared with regard to the presence of non-alcoholic fatty liver disease. Logistic regression modeling was performed to identify the relationship between non-alcoholic fatty liver disease and independent variables, such as metabolic parameters and insulin resistance. RESULTS: Non-alcoholic fatty liver disease was identified in 69 patients. The mean waist circumference, body mass index, fasting plasma insulin, HOMA-IR (

Inhibition of human carbonic anhydrase isozymes I, II and VI with a series of bisphenol, methoxy and bromophenol compounds

Carbonic anhydrase inhibitors (CAI) are valuable molecules as they have several therapeutic applications, including anti-glaucoma activity. In this study, inhibition of three human carbonic anhydrase (hCA, EC 4.2.1.1) isozymes I, II and VI with a series of bisphenol and bromophenol derivatives was investigated. Molecular docking studies of a set of such inhibitors within CA I and II were also performed. K-I values of the molecules 2-9 were in the range of 10.025-892.109 mu M for hCA I, 1.437-59.107 mu M for hCA II and 11.143-919.182 mu M for hCA VI, respectively. Reported inhibitory activities of molecules 2-9 will assist in better understanding of structure-activity relationship studies of CAI.This study was financed by Turkish Republic Prime Ministry State Planning Organization (DPT), (project no: 2010K120440) and Agri Ibrahim Cecen University Scientific Research Council, (project no: Agri BAP-2010/K-10) for (MS) and by the Scientific and Technological Research Council of Turkey (TUBITAK, Grant No: TBAG-107T/348) for (SG, HTB and AM)

Synthesis and carbonic anhydrase inhibitory properties of novel bromophenols including natural products

(2-Bromo-3,4-dimethoxyphenyl) (3,4-dimethoxyphenyl) methanone (10) and its derivatives with Br, one dibromide and isomeric three tribromides, were synthesized. Demethylation of these compounds afforded a series of new bromophenols. Inhibition of human cytosolic carbonic anhydrase II (hCA II) isozyme by these new bromophenols and naturally occurring 3,4,6-tribromo-5-(2,5-dibromo-3,4-dihydroxybenzyl) benzene-1,2-diol (3), and 5,5'-methylenebis(3,4,6-tribromo-benzene-1,2-diol) (4) was investigated. The synthesized compounds showed carbonic anhydrase inhibitory capacities with IC50 values in the range of 0.7-372 mu M against hCA II. Some bromophenols investigated here showed effective hCA II inhibitory activity and might be used as leads for generating novel carbonic anhydrase inhibitors which are valuable drug candidates for the treatment of glaucoma, epilepsy, gastric and duodenal ulcers, neurological disorders, or osteoporosis

Reklâmların pazarlama etiği ve sosyal sorumluluk bilincine göre değerlendirilmesi: Ampirik bir çalışma

Reklâmlar, tüketicilerin satın alma kararlarında önemli bir etkiye sahiptir. Reklâmlarda ki yanıltıcı unsurlardan dolayı tüketiciler aldanabilmektedir. Bunun için işletmeler, tüketiciye ve topluma karşı sosyal sorumlulukları gereği yanıltıcı reklâmlardan kaçınmalıdır. Bu çalışmada, Afyonkarahisar Kocatepe Üniversitesi’nde öğrenim gören öğrencilerin medya araçlarında yayınlanan reklâmlara ilişkin algılamaları ölçülmüştür. Çalışmanın sonucuna göre pazarlama etiği ve sosyal sorumluluk ilkelerine göre, öğrencilerin reklâmlara ilişkin algılamaları olumsuzdur. Algıdaki bu olumsuzluk, öğrenim düzeyine ve cinsiyete göre farklılık göstermemektedir.Advertisements have an important effect on consumer’s buying decisinons. Consumers are deceived because of misleading element at the advertisements. Therefore, firms should avoid misleading advertisements as their social responsibility against consumers as well as the society. In this study the perceptions of the students, studying at Afyonkarahisar Kocatepe University, in relation to advertisement broadcasted in media are measured. The study concludes that according to marketing ethic and social responsibility principles, perceptions of the students are negative in regard to advertisement. In this negative perseption, there is no difference both betwen education levels, and male and female

The effects of heat treatment on some technological properties of Scots pine (Pinus sylvestris L.) wood

Korkut, Suleyman/0000-0002-4871-354XWOS: 000253015800049PubMed: 17482811Heat treatment is often applied to wood species to improve their dimensional stability. This study examined the effect of heat treatment on certain mechanical properties of Scots pine (Pinus sylvestris L.), which has industrially high usage potential and large plantations in Turkey. Wood specimens obtained from Bolu, Turkey, were subjected to heat treatment under atmospheric pressure at varying temperatures (120, 150 and 180 degrees C) for varying durations (2, 6 and 10 h). The test results of heat-treated Scots pine and control samples showed that technological properties including compression strength, bending strength, modulus of elasticity in bending, janka-hardness, impact bending strength and tension strength perpendicular to grain suffered with heat treatment, and increase in temperature and duration further diminished technological strength values of the wood specimens. (C) 2007 Elsevier Ltd. All rights reserved

The effects of some manufacturing factors on surface roughness of sliced Makore (Tieghemella heckelii Pierre Ex A.Chev.) and rotary-cut beech (Fagus orientalis L.) Veneers

Korkut, Suleyman/0000-0002-4871-354X; Akbulut, Turgay/0000-0001-9830-5643; Akbulut, Turgay/0000-0001-9830-5643WOS: 000252508900012In this study, the effects of veneer thickness, cutting speed, knife bevel, vertical and horizontal opening, and drying temperature on surface roughness of sliced Makore veneer and rotary-cut beech veneer were evaluated. Makore logs for sliced veneers and beech logs were used for rotary-cut veneers manufacturing. Before veneer manufacturing, the Makore and beech logs were steamed indirectly at 80 degrees C for 50 and 36h, respectively. Roughness measurements were conducted according to DIN standard 4768 by using stylus profilometer. The sliced radial and tangential veneers were grouped and evaluated separately. Results showed that veneer thickness, cutting speed and knife bevel had a significant effect on surface roughness for the sliced veneers, but veneer drying temperature did not affect significantly the surface roughness. In general, surface roughness of the veneer increases with increasing veneer thickness. However, increases in cutting speed decreased the surface roughness. The most suitable knife bevel was 17.5 degrees for manufacturing sliced veneers from Makore. For rotary-cut veneers, vertical and horizontal opening had a significant effect on the surface roughness. The results indicated that vertical opening should be about 50% and horizontal opening about 80-90% of veneer thickness to minimize the surface roughness in manufacturing rotary cut veneer from oriental beech. (c) 2007 Elsevier Ltd. All rights reserved

Bariatrik cerrahi sonrası gelişen nütrisyonel polinöropati: Alışılmış bir klinikle ortaya çıkan nadir bir olgu

Bariatrik cerrahilerin daha sık uygulanması sonucunda bu prosedürün yan etkilerine daha çok rastlanılmaktadır. Hastamızda talihsiz bir şekilde bariatrik cerrahiden 3 ay sonra pulmoner emboli gelişmiş ve bu klinik tablo proksimal alt ektstremitede güçsüzlük ve hissizlik ile ağırlaşmıştır. Yapılan elektromyografik inceleme sonucunda aksonal dejenerasyonun hakim olduğu asimetrik polinöropati tanısı konmuş, duysal uyandırılmış potansiyallerde tibial periferik ve kortikal cevaplar alınamamıştır. İncelemeler sonucunda 25 OH Vitamin D eksikliği dışında bir vitamin ya da mineral eksikliği saptanmazken, hastanın operasyon sonrası 3 ay içerisinde 70 kg kaybetmesi bizi nütrisyonel polinöropati tanısına yönlendirmiştir. Diğer yandan hastamızın nöropatik karakterdeki ağrısı pregabaline iyi yanıt vermiş ve kas güçlendirme eğitimi sonrasında hastamız mobilitede bağımsızlığa kavuşmuştur.With rising frequency of bariatric surgery, the common adverse effects of that procedure is more frequently encountered. Our patient unluckily developed pulmonary embolism after 3 months of bariatric surgery and that clinic picture was aggravated with proximal lower extremity weakness and numbness. Electromyography performed on admission revealed asymmetric polyradiculopathy with axonal degeneration, whereas somatosensory evoked potentials showed no tibial peripheric and cortical responses. Although we found no sign of malabsorption (except 25 OH vitamin D deficiency), the history of weight loss of 70 kg within 3 months after the surgery led us to the diagnosis of nutritional polyneuropathy. On the other hand, neuropathic pain in our patient responded well to pregabalin and, after strengthening of muscles via rehabilitation, the patient gained independent mobility again