31 research outputs found
A fogyasztĂłi magatartĂĄs Ășj tendenciĂĄi
Jelen munka cĂ©lja az, hogy összefoglalĂłt adjon napjaink fogyasztĂłinak magatartĂĄsmintĂĄirĂłl, kĂsĂ©rletet tegyen
magyarĂĄzatok megfogalmazĂĄsĂĄra, vĂĄllalja a jövĆbeni irĂĄnyok felvĂĄzolĂĄsĂĄt Ășgy, hogy vitĂĄt generĂĄljon,
szĂłlĂtsa meg a szakma relevĂĄns szakembereit. A cĂ©lok megfogalmazĂĄsĂĄbĂłl is elĆre vetĂŒl egyrĂ©szt a munka
szubjektĂv tĂ©mavĂĄlogatĂĄsa, mĂĄsrĂ©szt a tĂ©vedĂ©s, de akĂĄr az arĂĄnytĂ©vesztĂ©s lehetĆsĂ©ge is. A szerzĆ foglalkozik
a mai magyar fogyasztĂł törtĂ©netĂ©vel, mai magatartĂĄsĂĄnak jellemzĆivel, a megatrendek hatĂĄsaival, illetve
kitĂ©r kĂ©t, Ă©rdeklĆdĂ©sre szĂĄmot tarthatĂł tĂ©makörre, a fĂ©lelmekre, ellenĂĄllĂĄsra, valamint az egĂ©szsĂ©gre. MiutĂĄn
ez vitairat, Ăgy termĂ©szetesen nem fejthetĆ ki valamennyi Ășj jelensĂ©g a fogyasztĂłi magatartĂĄs terĂ©n, inkĂĄbb a közös gondolkodĂĄst igĂ©nylĆ jelensĂ©geket emeli ki, ezĂ©rt a szerzĆ szĂĄmĂt a felkĂ©rt Ă©s a megszĂłlĂtĂĄst Ă©rzĆ kollĂ©gĂĄk tĂĄmogatĂĄsĂĄra a tisztĂĄbb fogyasztĂłi kĂ©p megrajzolĂĄsĂĄban
Az Ășj Ă©s az "Ășj" termĂ©kek piaci tervezĂ©se Ă©s azok fogyasztĂĄsa
A mai, döntĆen telĂtett piacok kötelezĆvĂ© teszik, hogy minden Ășj (Ă©s "Ășj") termĂ©k kifejlesztĂ©se Ă©s piaci bevezetĂ©se gondosan elĆ legyen kĂ©szĂtve. A szerzĆ tanulmĂĄnya ennek mikĂ©ntjĂ©t Ă©s mĂłdozatait elemzi, gondolatmenetĂ©ben ĂșjszerƱ fogalmakat is (fel)hasznĂĄlva
...mĂĄr megint mĂĄs a fogyasztĂł
Mindig rĂĄcsodĂĄlkozunk az emberek magatartĂĄsĂĄra, stĂlusĂĄra, döntĂ©seire, fĆkĂ©pp, amikor elbizonytalanodunk az Ă©rtelmezĂ©sĂŒkben, amikor kevĂ©ssĂ© Ă©rtjĂŒk azokat. MĂĄrpedig megint gondolkodnunk kell a motivĂĄciĂłkon, a magatartĂĄs mozgatĂłrugĂłin, mert Ă©rezhetĆen Ășj mintĂĄzatok alakĂtjĂĄk a döntĂ©seket. Fontosnak tƱnik tehĂĄt összefoglalni a mai viszonyok azon elemeinek hatĂĄsĂĄt, amelyek formĂĄljĂĄk a vĂĄsĂĄrlĂłi, fogyasztĂłi döntĂ©seket. KiindulĂłpontom az, hogy a rendszervĂĄltĂĄs Ăłta eltelt idĆszakban az emberek vĂĄsĂĄrlĂĄsaikban a vĂĄlasztĂĄs lehetĆsĂ©gĂ©t kĂŒlönfĂ©le mĂłdon Ă©lik meg, döntĂ©seikben eltĂ©rĆ mĂ©rtĂ©kƱ emocionĂĄlis arĂĄnyt mutatva. Ennek alapjĂĄn tett szakaszolĂĄsom eddigi utolsĂł eleme a vĂĄlsĂĄgtanult fogyasztĂł volt, ami mĂĄra a megokosodott fogyasztĂł kĂ©pĂ©vĂ© vĂĄltozik. A sokat emlegetett megatrendek igazi, kiterjedt hatĂĄsa mutatkozik meg ma, aminek nyomĂĄn keletkezĆ Ășj viszonyok Ășjfajta gondolkodĂĄst eredmĂ©nyeznek. Mindez persze a magyar tĂĄrsadalom azon tagjait Ă©rinti leginkĂĄbb, akik kĂ©pesek a szĂŒksĂ©gorientĂĄlt döntĂ©si kereteken tĂșl Ă©lni. Sok oka van tehĂĄt annak, hogy ma a fogyasztĂłk kritikusak, Ă©rtĂ©kelĆk Ă©s elĂtĂ©lĆek, egymĂĄs ĂĄltal vezetettek, hogy ma a cĂ©gek annak örĂŒlhetnek, ha fogyasztĂłik nem bĂĄntjĂĄk Ćket
ATRIBUTI POVEZANI S TIPOVIMA SPORTAĆ A U MAÄARSKOJ
We consider it important to examine how people think about different types of athletes, and what qualities they attach to them. Therefore we divided the athletes into five different types: hobby, professional individual, professional team, non-physical, and e-sport athletes. In our study, we examined the characteristics associated with athlete types, which is unique in the literature of sports consumption. The members of society perceive different types of athletes differently. Exploring the characteristics of these types can significantly help the companies daily work on the sport market to determine the various target segments and to position them appropriately. The study supports this understanding by presenting the results of a paper and pencil interview, which has a sample of 2000 people representing the 15-74 year old Hungarian population to explore the characteristics of athleteâs types perceived by society, carried out in the framework of the EFOP-3.6.2-16-2017-003 project. By making a correspondence analysis, we found that the attributes associated with each athlete type are separated from each other. While some of the examined attributes are clearly related to a particular type, others do not show such a plausible relationship. Based on our findings, the type of hobby athlete was associated with the attributions of âfreeâ, and âhumbleâ. The attributions of âhigh esteemâ, âfastâ, ârichâ, and âsuccessfulâ were connected to the type of professional individual athlete, while the type of professional team athlete was associated with ârespectâ, âadventuresâ, âinteresting lifeâ and âpay attention to othersâ. Among the examined types, non-physical athlete was associated with the most attributions, which were âhonestâ, âjoyâ, âhave a good timeâ, âwomenâ, and âcreativityâ. The type of e-sport athlete differed from the other types the most, which was associated closely with the attribute of âmodernâ. We have assumed that further analysis of associations provides valuable information, for example focusing on specific segments of society during processing. However, the analysis of generations, gender, sporting habits, household income showed only minimal differences between associations in connection with athlete types.Smatramo vaĆŸnim ispitati kako ljudi razmiĆĄljaju o razliÄitim tipovima sportaĆĄa i kakve kvalitete im pridaju. Stoga smo sportaĆĄe podijelili u pet razliÄitih tipova: oni koji se sportom bave iz hobija, profesionalni individualni sportaĆĄi, profesionalni timski sportaĆĄi, nefiziÄki i e-sport sportaĆĄi. U naĆĄem istraĆŸivanju ispitali smo karakteristike koje su povezane s tipovima sportaĆĄa, ĆĄto je jedinstveno u literaturi o sportskoj potroĆĄnji. Älanovi druĆĄtva razliÄito doĆŸivljavaju razliÄite tipove sportaĆĄa. IstraĆŸivanje karakteristika ovih tipova moĆŸe znaÄajno pomoÄi tvrtkama u svakodnevnom radu na sportskom trĆŸiĆĄtu kako bi odredili razliÄite ciljne segmente i kako bi ih na odgovarajuÄi naÄin pozicionirali. Studija podrĆŸava ovo stajaliĆĄte predstavljanjem rezultata istraĆŸivanja na uzorku od 2000 ispitanika, stanovnika MaÄarske u dobi od 15 do 74 godine raÄeno kako bi istraĆŸili karakteristike sportskih tipova koje druĆĄtvo smatra karakteristiÄnim. IstraĆŸivanje se provodi u okviru Projekta EFOP-3.6.2-16-2017-003. Korespondencijskom analizom (correespondence analysis - CA) utvrdili smo da su atributi povezani sa svakim tipom sportaĆĄa odvojeni jedan od drugog. Dok su neki od ispitivanih atributa jasno povezani s odreÄenim tipom, drugi ne pokazuju takav uvjerljivi odnos. Na temelju naĆĄih nalaza, tipovi sportaĆĄa koji se sportom bave iz hobija bili su povezani s atributima âslobodnogâ i âskromnogâ. Atributi âvisokog poĆĄtovanjaâ, âbrzogâ, âbogatogâ i âuspjeĆĄnogâ povezane su s tipom profesionalnog sportaĆĄa pojedinca, dok je tip profesionalnog sportaĆĄa u timu povezana s âpoĆĄtovanjemâ, âavanturamaâ, âzanimljivimâ ĆŸivot âiâ obratite pozornost na druge â. MeÄu ispitivanim tipovima, nefiziÄki sportaĆĄ bio je povezan s najviĆĄe atributa, koje su bile âpoĆĄtenâ, âradostâ, âimaju dobar provodâ, âĆŸeneâ i âkreativnostâ. Tip sportaĆĄa e-sporta najviĆĄe se razlikovala od ostalih vrsta, ĆĄto je usko povezano s atributom âmodernogâ. Pretpostavili smo da daljnja analiza asocijacija daje vrijedne informacije, primjerice fokusiranje na odreÄene segmente druĆĄtva tijekom obrade. MeÄutim, analiza prema dobi, spolu, sportskim navikama, prihodima kuÄanstva pokazala je samo minimalne razlike izmeÄu asocijacija u vezi s vrstama sportaĆĄa
PERCEPCIJA STARENJA U MAÄARSKOJ
Like in many developed countries, the ageing tendency of the population is typical also for the Hungarian age structure, which requires greater attention of the society in the economic, social and health aspects, furthermore, it causes changes in cooperation of generations and their habits and norms. It is related among others to social mobility and the fragmentation of family relationships, which may mean the separation of the older generation from the younger one, therefore children do not get to know older peopleâs lives or only just a few patterns of those, and they lack coexistence and cooperation opportunities. This situation is influenced by nowadaysâ trends (for example anti-ageing), social impacts and expectations associated with the natural ageing process; developing a negative image of ageing in many (especially young) people. For these reasons the study seeks associations with ageing and age-determination in respect of generations to recognise how positive or negative their points of view or feelings are, and how they influence their everyday lives. The results were obtained by using four evaluation methods: personal and online researches, taking of nationally representative samples, organising three focus group discussions, and interviewing masterâs students.
The results show that the Hungarian respondents have preferably negative opinions about the ageing-related terms. This aspect may have a negative influence on the attitudes of the generations about their subjective value judgment regarding themselves, their age and life situation.Kao i u mnogim razvijenim zemljama, tako je tendencija starenja stanovniĆĄtva tipiÄna i za maÄarsku dobnu strukturu, ĆĄto zahtijeva veÄu paĆŸnju druĆĄtva u ekonomskom, socijalnom i zdravstvenom aspektu; ĆĄtoviĆĄe, ovo uzrokuje promjene u suradnji generacija i njihovim navikama i normama. IzmeÄu ostalog, ono je povezano i sa socijalnom mobilnoĆĄÄu i fragmentacijom obiteljskih odnosa, ĆĄto moĆŸe znaÄiti odvajanje starije generacije od mlaÄe, i stoga djeca nemaju priliku upoznati ĆŸivote starijih osoba ili upoznaju samo nekoliko obrazaca ĆŸivljenja, te su uskraÄeni za moguÄnosti suĆŸivota i suradnje. Na ovu situaciju utjeÄu danaĆĄnji trendovi (npr. anti-aging), socijalni utjecaji i oÄekivanja povezana s prirodnim procesom starenja uz razvijanje negativne slike starenja kod mnogih (posebno mladih) ljudi. Iz tih razloga, studijom se istraĆŸuju asocijacije na starenje i dob s obzirom na generacije, a kako bi se utvrdilo koliko su njihova glediĆĄta ili osjeÄaji pozitivni ili negativni i kako utjeÄu na njihov svakodnevni ĆŸivot. Rezultati su prikupljeni koriĆĄtenjem Äetiri metode: primjenom osobnog i online ispitivanja, koji su provedeni na nacionalno reprezentativnim uzorcima, te provedbom tri fokus grupe i intervjuiranjem studenata. Rezultati pokazuju da maÄarski ispitanici imaju negativna miĆĄljenja o pojmovima koji se veĆŸu uz starenje. Ovaj aspekt moĆŸe negativno utjecati na stavove generacija koji se odnose na njihovu subjektivnu vrijednosnu prosudbu o sebi, njihovu dob i ĆŸivotnu situaciju
The Attendance About Sport Events of the 50+ Cohorts
The population of Hungary, similar to the European countries, shows an ageing tendency. The life expectancy at birth and after 65 is growing, as a consequence of which the increased years of life can become meaty besides adequate life quality. An important related area is activity and sports. Accordingly, it can become a priority task to involve the older generations into sport consumption and sport tourism. In their study the authors examine the connections between the attitudes toward sports and sport tourism among the Hungarian population with particular regard to the 50-70 years old people. Based on the results of the survey, carried out within the framework of the project EFOP-3.6.2-16-2017-003: âCooperative Research Network in Economy of Sport, Recreation and Healthâ, focusing on the sport consumption habits of the Hungarian population the sport-attitudes and travels by reason of sport of the elderly cohorts are demonstrated. On this basis proposals, sports and public health programmes and sports tourism projects can be drafted, which could level up the consumption and activities of the elderly to a higher level