AV Jennings industries (Australia) limited : a five year strategy for 1973 to 1978

Thesis (Undergrad) -- University of Melbourne, Faculty of Architecture, Building and Town & Regional PlanningCreated between 1978 and 198

Correlation between retinal oscillatory potentials and retinal vascular caliber in type 2 diabetes

10.1167/iovs.09-4069Investigative Ophthalmology and Visual Science511482-486IOVS

Download or stream? Steal or buy? Developing a typology of today's music consumer

This paper explores the impact that recent transformations in digital music technology (e.g. the increasing popularity of legal streaming platforms) have had on the consumer experience. Following 35 in-depth qualitative interviews, we have identified four key segments of contemporary music consumers (steadfast pirates, ex-downloaders, mixed tapes and the old schoolers [the disengaged]) based on a continuum of their preference for illegal music piracy. Examining key themes (e.g. morality, format, value and identity investment) to distinguish each segment, we contribute to a fragmented music piracy literature in particular through the identification of the "ex-downloaders" and "mixed tape" segments. Previous literature has tended to frame music piracy in very simplistic terms, failing to acknowledge a large number of consumers who are conflicted about their actions and rationalise their piracy in complicated and inconsistent ways related to the broader industry and their own sense of identity as a music consumer. Additionally, the discussion of the ex-downloader segment provides significant evidence that for a large number of consumers, a policy of participation, in the shape of providing superior alternatives for legal digital music consumption, can be much more beneficial in tackling the problem of piracy than previous strategies of policing and coercion. Managerial and future research implications are discussed