Approaches to forming a model of indicators of digital competences of teachers of higher education

In article the model of indicators of digital competences of pedagogical workers of universities, developed taking into account the recommendations of the DigCompEdu is considered. The description of indicators for determining the level of achievements of competence in the use of digital technologies in the evaluation and monitoring of educational activities is given.Представлено описание модели индикаторов цифровых компетенций педагогических работников вузов, разработанной с учетом рекомендаций DigCompEdu. Приводится описание индикаторов для определения уровня достижений компетенций по использованию цифровых технологий при проведении оценки и контроля в ходе образовательной деятельности

About the growing role of social networking as an effective tool for organization promotion in the digital economy

The article deals with the use of social networks as a promotion tool. The authors describe social networks as an actual method of marketing communications, the distinctive characteristics of which are: a wide variety of views, focus on the needs of the target audience, efficiency, flexibility and low costs. The article discusses the main types of social networks presented at the present stage of development of the digital economy.В статье рассматриваются вопросы использования социальных сетей в качестве инструмента продвижения. Авторы дают характеристику социальным сетям как актуальному способу маркетинговых коммуникаций, отличительными характеристиками которого являются: широкое разнообразие видом, ориентированность на потребности целевой аудитории, оперативность, гибкость и невысокие затраты. В статье рассматриваются основные виды социальных сетей, представленных на современном этапе развития цифровой экономики

Evaluation of the satisfaction of graduates of dental faculty of Ural State Medical University

The article discusses the results of a survey of graduates of the faculty of dentistry on topical issues of education and nutrition of students.В статье рассматриваются результаты анкетирования выпускников стоматологического факультета по актуальным вопросам обучения и воспитания студентов

Study of the composition of biologically active compounds in chaga meal. Perspectives of application of chaga meal in pharmaceutical industry

Methods of utilization of chaga meal are reviewed. Extraction of chaga meal with ethanol, chloroform, and tert-butyl methyl ether gives compounds possessing a high antioxidant activity. A wide spectrum of other biologically active compounds was found in these extracts. These compounds can be used for production of drugs and biologically active additives. © Pleiades Publishing, Ltd., 2012

Synthesis of novel 6-substituted sulfur-containing derivatives of pyridoxine

An efficient synthesis of novel 6-substituted derivatives of pyridoxine was achieved. The reactions of various thiols with mono-, bis-, and tris(hlorine) derivatives of 6-methyl-2,3,4-tris(hydroxymethyl)pyridin-5-ol (6-hydroxymethylpyridoxine) gave sulfur-containing derivatives of pyridoxine. © 2012 Elsevier Ltd. All rights reserved

Social Responsibility in the Marketing Communications of the Medical Center

Today, a special place in the field of marketing and advertising occupy not only commercial projects, but also social ones. Companies pay a lot of attention to current public issues related to solving serious problems. Recently, medical centers have also become interested in helping to solve certain problems through communications. The main mission of medicine is to preserve the health of its patients. But more recently, medical centers involve in their communications such aspects that are of interest to society, such as maintaining a healthy lifestyle, supporting young people in their choice of the medical profession, and family value. All these aspects of communications are considered by the concept of socially responsible marketing management, which will be discussed in more detail in this article.Сегодня особое место в сфере маркетинга и рекламы занимают не только коммерческие проекты, но и социальные. Компании уделяют большое внимание актуальным вопросам общественности, связанным с решением серьезных проблем. С недавнего времени медицинские центры стали так же интересоваться помощью в решении некоторых задач с помощью коммуникаций. Основная миссия медицины – сохранить здоровье своих пациентов. Но с недавнего времени медицинские центры задействуют в своих коммуникациях и такие аспекты, интересующие общество, как поддержание здорового образа жизни, поддержка молодых людей в выборе профессии медика, семейная ценность. Все эти аспекты коммуникаций рассматривает концепция социально-ответственного маркетинг-менеджмента, более подробно о которой будет рассказано в данной статье

Characterization of ZnSe scintillating bolometers for Double Beta Decay

ZnSe scintillating bolometers are good candidates for future Double Beta Decay searches, because of the 82Se high Q-value and thanks to the possibility of alpha background rejection on the basis of the scintillation signal. In this paper we report the characteristics and the anomalies observed in an extensive study of these devices. Among them, an unexpected high emission from alpha particles, accompanied with an unusual pattern of the light vs. heat scatter plot. The perspectives for the application of this kind of detectors to search for the Neutrinoless Double Beta Decay of 82Se are presented.Comment: 12 pages, 10 figure

Theoretical and experimental study on cyclic 6-methyl-2,3,4- tris(hydroxymethyl)pyridin-5-ol acetonides

Methods for the preparation of three cyclic 2,3,4-tris(hydroxymethyl)-6- methylpyridin-5-ol acetonides have been developed by variation of the reaction conditions. The six-membered acetonide turned out to be thermodynamically more stable than the seven-membered acetonide and bis-acetonide. The experimental data were consistent with the results of quantum-chemical calculations. The structure of the isolated compounds was proved by X-ray analysis. © 2010 Pleiades Publishing, Ltd

Experimental and theoretical study on 6-substituted pyridoxine derivatives. Synthesis of Cyclic 2,4,5,6-Tetrakis-(hydroxymethyl)pyridin-3-ol Acetonides

© Pleiades Publishing, Ltd., 2011. Synthetic approaches to three cyclic 2,4,5,6-tetrakis(hydroxymethyl)pyridin-3-ol acetonides were developed. Among seven possible mono- and diketals, six-membered cyclic ketal incorporating the hydroxymethyl group in the 4-position turned out to be the most thermodynamically favorable. The experimental data were consistent with the results of quantum-chemical calculations of the Gibbs energies of formation of different acetonides. The structure of the isolated compounds was studied by X-ray diffraction