Refresh. Create. Inspire. The Mission, Vision and Values Behind The Coca-Cola Company and the Digital Marketing Strategies of the Open Happiness Campaign

Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company\u27s present Open Happiness campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The Coca-Cola Company, the social media accounts directly related to the Open Happiness campaign and the guerilla marketing strategies used within the campaign. The research questions for this study are as follows: RQ1: In what ways can one see the mission, vision and values of The Coca-Cola Company implemented into the videos and commercial advertisements featured on the official company YouTube channels?, RQ2: How are the mission, vision and values of The Coca-Cola Company shown within the social media strategies of the social media accounts directly used for the purposes of promoting the Open Happiness campaign? And RQ3: Does The Coca-Cola Company use their mission statement, company values and company vision when creating the guerilla marketing strategies for the Open Happiness campaign and how are those strategies portrayed within the company\u27s digital marketing? The results indicated that The Coca-Cola Company, through their Open Happiness campaign, have truly lived out who they claim to be as a company by implementing themes, ideas and portrayals that clearly mirror what is stated in their mission statement, company vision and company values

Integrating Grey and Green Infrastructure to Improve the Health and Well-being of Urban Populations

One of the enduring lessons of cities is the essential relationship between grey infrastructure (e.g., streets and buildings) and green infrastructure (e.g., parks and open spaces). The design and management of natural resources to enhance human health and well-being may be traced back thousands of years to the earliest urban civilizations. From the irrigation projects of the Indus Valley and the aqueducts of the Roman Empire to integrated systems of landscaped urban parks and street trees in contemporary times, humans have sought to harness the capacity of nature to advance city life. This article presents a systems science framework that delineates critical relationships between grey and green elements of cities and human health and well-being by modeling the complex, dynamic problem of asthma in socioeconomically disadvantaged city neighborhoods. By understanding the underlying structure of urban spaces and the importance of social interactions, urban planners, public health officials, and community members may capitalize on opportunities to leverage resources to improve the health and well-being of urban populations and promote social justice and health equity

NEWS AND NOTES 1996, VOL.6, NO.16

https://digitalcommons.rockefeller.edu/news_and_notes_1996/1002/thumbnail.jp

Slowing down decay: biological clocks in personalized medicine

This article discusses so-called biological clocks. These technologies, based on aging biomarkers, trace and measure molecular changes in order to monitor individuals' “true” biological age against their chronological age. Drawing on the concept of decay, and building on ethnographic fieldwork in an academic laboratory and a commercial firm, we analyze the implications of the development and commercialization of biological clocks that can identify when decay is “out of tempo.” We show how the building of biological clocks rests on particular forms of knowing decay: In the academic laboratory, researchers focus on endo-processes of decay that are internal to the person, but when the technology moves to the market, the focus shifts as staff bracket decay as exo-processes, which are seen as resulting from a person's lifestyle. As the technology of biological clocks travels from the laboratory to the market of online testing of the consumer's biological age, we observe shifting visions of aging: from an inevitable trajectory of decline to a malleable and plastic one. While decay is an inevitable trajectory starting at birth and ending with death, the commercialization of biological clocks points to ways of stretching time between birth and death as individuals “optimize” their biological age through lifestyle changes. Regardless of admitted uncertainties about what is measured and the connection between maintenance and future health outcomes, the aging person is made responsible for their decaying body and for enacting maintenance to slow down decay. We show how the biological clock's way of “knowing” decay turns aging and its maintenance into a life-long concern and highlight the normative implications of framing decay as malleable and in need of intervention

Mouse Avatars of Human Cancers: The Temporality of Translation in Precision Oncology

Patient-derived xenografts (PDXs) are currently promoted as new translational models in precision oncology. PDXs are immunodeficient mice with human tumors that are used as surrogate models to represent specific types of cancer. By accounting for the genetic heterogeneity of cancer tumors, PDXs are hoped to provide more clinically relevant results in preclinical research. Further, in the function of so-called “mouse avatars”, PDXs are hoped to allow for patient-specific drug testing in real-time (in parallel to treatment of the corresponding cancer patient). This paper examines the circulation of knowledge and bodily material across the species boundary of human and personalized mouse model, historically as well as in contemporary practices. PDXs raise interesting questions about the relation between animal model and human patient, and about the capacity of hybrid or interspecies models to close existing translational gaps. We highlight that the translational potential of PDXs not only depends on representational matching of model and target, but also on temporal alignment between model development and practical uses. Aside from the importance of ensuring temporal stability of human tumors in a murine body, the mouse avatar concept rests on the possibility of aligning the temporal horizons of the clinic and the lab. We examine strategies to address temporal challenges, including cryopreservation and biobanking, as well as attempts to speed up translation through modification and use of faster developing organisms. We discuss how featured model virtues change with precision oncology, and contend that temporality is a model feature that deserves more philosophical attention

Patient-derived Organoids in Precision Oncology – Towards a Science of and for the Individual?

An interesting question for philosophy of science is how the “personal” gets constituted, scientifically as well as socially, through new technologies and practices in personalized medicine. A novel approach to better account for patient variation is to develop so-called tumor organoids based on tumor samples from individual cancer patients. Given their ability to recapitulate tumor heterogeneity, patient-derived models have been highlighted as breaking way for a “science of the individual” or a “one patient paradigm” in medicine. But to what extent is it possible – and desirable – for in vitro models to become “substitutes” for patients or patient types? To explore such questions, we combine philosophical and ethnographic analysis of laboratory research and clinical research practice. We analyze how epistemic uncertainties about the evidential status of organoids relate to ontological uncertainties about the nature of cancer itself, and document challenges of determining what level of variation is scientifically and clinically meaningful in personalized medicine. Moreover, we show how epistemic and ethical implications intersect when tumor organoids are attempted used for patient-specific drug screening. In this context, researchers and clinicians become stretched between the hopes of patients and epistemic uncertainty

Patient-derived Organoids in Precision Oncology – Towards a Science of and for the Individual?

An interesting question for philosophy of science is how the “personal” gets constituted, scientifically as well as socially, through new technologies and practices in personalized medicine. A novel approach to better account for patient variation is to develop so-called tumor organoids based on tumor samples from individual cancer patients. Given their ability to recapitulate tumor heterogeneity, patient-derived models have been highlighted as breaking way for a “science of the individual” or a “one patient paradigm” in medicine. But to what extent is it possible – and desirable – for in vitro models to become “substitutes” for patients or patient types? To explore such questions, we combine philosophical and ethnographic analysis of laboratory research and clinical research practice. We analyze how epistemic uncertainties about the evidential status of organoids relate to ontological uncertainties about the nature of cancer itself, and document challenges of determining what level of variation is scientifically and clinically meaningful in personalized medicine. Moreover, we show how epistemic and ethical implications intersect when tumor organoids are attempted used for patient-specific drug screening. In this context, researchers and clinicians become stretched between the hopes of patients and epistemic uncertainty

Reply to: Towards solving the missing ice problem and the importance of rigorous model data comparisons

Our recent ice sheet reconstruction, PaleoMIST 1.0, was created on the basis of using near-field (i.e., ice sheet proximal) geological constraints. This was done so that it would be independent of far-field relative sea level observations, that are subject to uncertainties in the global distribution of ice, and deep sea proxy based global mean sea level reconstructions, which have large uncertainties due to temperature and salinity effects. We do not disagree with the interpretation of the far-field data highlighted by Yokoyama et al., but emphasise that near-field constraints should be the starting point for reconstructing ice sheets

Mercury in fish and adverse reproductive outcomes: results from South Carolina

Mercury is a metal with widespread distribution in aquatic ecosystems and significant neurodevelopmental toxicity in humans. Fish biomonitoring for total mercury has been conducted in South Carolina (SC) since 1976, and consumption advisories have been posted for many SC waterways. However, there is limited information on the potential reproductive impacts of mercury due to recreational or subsistence fish consumption. To address this issue, geocoded residential locations for live births from the Vital Statistics Registry (1995–2005, N = 362,625) were linked with spatially interpolated total mercury concentrations in fish to estimate potential mercury exposure from consumption of locally caught fish. Generalized estimating equations were used to test the hypothesis that risk of low birth weight (LBW, <2,500 grams) or preterm birth (PTB, <37 weeks clinical gestation) was greater among women living in areas with elevated total mercury in fish, after adjustment for confounding. Separate analyses estimated term LBW and PTB risks using residential proximity to rivers with fish consumption advisories to characterize exposure. Term LBW was more likely among women residing in areas in the upper quartile of predicted total mercury in fish (odds ratio [OR] = 1.04; 95% confidence interval [CI]: 1.00-1.09) or within 8 kilometers of a river with a ‘do not eat’ fish advisory (1.05; 1.00-1.11) compared to the lowest quartile, or rivers without fish consumption restrictions, respectively. When stratified by race, risks for term LBW or PTB were 10-18% more likely among African-American (AA) mothers living in areas with the highest total fish mercury concentrations. To our knowledge, this is the first study to examine the relationship between fish total mercury concentrations and adverse reproductive outcomes in a large population-based sample that included AA women. The ecologic nature of exposure assessment in this study precludes causal inference. However, the results suggest a need for more detailed investigations to characterize patterns of local fish consumption and potential dose–response relationships between mercury exposure and adverse reproductive outcomes, particularly among AA mothers.https://doi.org/10.1186/1476-072X-13-3