Obsesi Konsumen dan Etika Pemasaran (Era Baru Pemasaran)

Globalization and technological change as well as the more mature consumer behavior to determine what needs to be done to meet the needs and to whom they hung fulfilling the needs and desires (how to satisfy Their own need and want), can be difficult and is the starting point for a company that maintains the approach of death old-paradigm approach and company oriented. In order to survive they must change the direction of the business customer care and marketing ethics. Namely to 1) the ability of adaptability, efficiency and flexibility in conducting pro actions and reaction 2) guarantee the quality of products intended to retain potential customers not to switch to competitors that do not pay for "external failures" 3) developing relationships and maintaining Consumer (Customer Driven Company ) through relationship marketing in order to avoid perceived gap between expected services marketers with consumer services 4) Multi-skills managers there are cultural flexibility, communication skills, HR skills, creativity, and self-management of learning, 5) were able to have certain characteristics that accordance with International horizon 6) Communication with Direct and Online Communication can be achieved with a cross functional organizational structure 7) the organization must be multicultural because of being served and who do the work in it is derived from a variety of different types of cultures. 8) Changes in the latter the emphasis is to conduct ethical marketing-based business approach, which is a business that promotes honesty, customer orientation, quality, provide information in a clear, non-discriminatory, protect and preserve nature, to protect the interests of consumers, and pay attention to minorities

Keunggulan Organisasi dengan Bertumpu pada Sumber Daya Manusia

Humans are important factors in any organizational system developed for a role as HR which occupies a strategic as well operational functions within the organization. The system in question is the procedures and management practices, including recruitment, development, maintenance, and utilization of human resources. In order to excel in competition\u27s organization needs to perform appropriate steps in managing human resource systems ranging from recruitment, development, maintenance, up to the utilization or utilization. Although better management practices will have a chance of a larger organization with success in the future, but also not always guarantee the success of the organization in the future, because there are many factors both internally and externally that not everything is under control of the managers

Pengaruh Good Corporate Governance Terhadap Kinerja Keuangan Pada Perbankan Syariah

Tujuan penelitian ini adalah untuk mengetahui pengaruh ukuran dewan direksi, reputasi KAP, kepemilikan manajerial, dan dewan komisaris terhadap kinerja keuangan perbankan syariah. Sampel yang di gunakan dalam penelitian ini adalah perusahaan perbankan syariah yang mempublikasikan laporan keuangan per 31 Desember 2010 sampai 31 Desember tahun 2013. Berdasarkan hasil penelitian ini diketahui variabel ukuran dewan direksi tidak mempunyai pengaruh terhadap kinerja keuangan, variabel Reputasi KAP mempunyai pengaruh terhadap kinerja keuangan, variabel kepemilikan manajerial tidak mempunyai pengaruh terhadap kinerja keuangan, variabel ukuran dewan komisaris tidak mempunyai pengaruh terhadap kinerja keuangan. Sedangkan hasil analisis uji F diketahui secara bersama-sama variabel ukuran dewan direksi, reputasi KAP, kepemilikan manajerial dan ukuran dewan komisaris secara bersama-sama terhadap kinerja keuangan. Sehingga model yang digunakan adalah fit. Hasil analisis koefisien determinasi (R2) diperoleh Adjusted R square (R2) sebesar 0,201, hal ini menunjukkan bahwa variasi dari kinerja keuangan dapat dijelaskan oleh variabel ukuran dewan direksi, reputasi KAP, kepemilikan manajerial dan ukuran dewan komisaris sebesar 20,1%, sedangkan sisanya di jelaskan 79,9% dipengaruhi oleh faktor-faktor lain diluar variabel yang diteliti

PENERAPAN CIRCULAR STATISTICS UNTUK PENGUJIAN SAMPEL TUNGGAL SEBARAN VON MISES MENGGUNAKAN SIMULASI DATA

Circular statistics merupakan analisis statistik yang dikembangkan untuk data yang berupa arah dan posisi dalam dua dimensi. Sama seperti sebaran normal pada statistik linier klasik, sebaran von mises merupakan sebaran yang penting dalam circular statistics. Penulisan ini bertujuan untuk mengkaji sebaran von mises. Metode penulisan yang digunakan adalah kajian pustaka dengan menggunakan data simulasi. Simulasi data dan analisis dilakukan dengan bantuan Program R. Data circular disajikan dalam koordinat kartesius dan perhitungan analisisnya dinyatakan dalam bentuk koordinat polar. Penggunaan metode circular statistics pada data berupa sudut akan lebih representatif. Pengujian asumsi kehomogenan data dapat dilakukan dengan uji Rayleigh

Pengaruh Persepsi Terhadap Private Label Brands Pada Perusahaan Ritel Carrefour Di Kota Solo

This research aimed to analyze the influence of consumer perceptions, price perception and perceived risk to private label brands in the retail company Carrefour in Solo. After a review of the previous literature and research, hypothesis are made that consumer perception, price perception and perceived risk influence to private label product brands significantly, and price perception variable is a dominant variable affecting of private label brands product. Primary data obtained from questionnaires to 100 respondents using purposive sampling techniques, and performed analyzes with SPSS. Analysis multiple linear regression, F-test, t-test, and the coefficient determination, with the result: Consumer Perceptions (X1), Price Perception (X2), and the Perceived Risk (X3) significantly influencing to private label brands, and price perception variable is a dominant variable on the success of private label brands. It means the data obtained supports the hypothesis. Research found that the quality of the product is perceived by consumers, they believe that private label brands with low prices image have quality that is comparable to the national brands, consumers are not ashamed and do not have to bear the risk of purchasing the products. These all are the factors that are proven to be the perception in purchasing private label products brands

HUBUNGAN ANTARA KEPERCAYAAN DIRI DENGAN KECEMASAN MENGHADAPI PERTANDINGAN PADA ATLET KARATE UNIT KEGIATAN MAHASISWA INSTITUT KARATE-DO INDONESIA UNIVERSITAS SEBELAS MARET (UKM INKAI UNS)

Kecemasan bertanding merupakan reaksi emosi negatif atlet terhadap keadaan tegang dalam menilai situasi pertandingan, yang ditandai dengan perasaan khawatir, was-was, dan disertai peningkatan system kerja faal tubuh, sehingga menyebabkan atlet merasa tidak berdaya dan mengalami kelelahan karena senantiasa berada dalam keadaan yang dipersepsi mengancam. Kepercayaan diri merupakan salah satu faktor yang mampu mengurangi kecemasan atlet pada saat menghadapi pertandingan. Kepercayaan diri yang dimiliki seorang atlet akan memberikan suatu keyakinan terhadap kemampuan dirinya untuk mencapai berbagai tujuan khususnya peningkatan prestasi. Penelitian ini bertujuan untuk mengetahui hubungan antara kepercayaan diri dengan kecemasan menghadapi pertandingan pada atlet karate UKM INKAI UNS . Populasi penelitian adalah seluruh atlet karate UKM INKAI UNS dengan responden penelitian sebanyak 40 atlet. Pengumpulan data penelitian menggunakan skala kepercayaan diri (r = 0,322 - 0,637; α = 0,875), dan skala kecemasan menghadapi pertandingan (r = 0,329 - 0,534; α = 0,805). Teknik analisis data yang digunakan adalah korelasi product moment Pearson. Hasil analisis teknik korelasi product moment Pearson diperoleh nilai koefisien korelasi (R) sebesar -0,528; p = 0,00 (p<0,01). Terdapat hubungan negatif antara kepercayaan diri dengan kecemasan menghadapi pertandingan pada atlet karate UKM INKAI UNS. Dengan hasil tersebut, maka hipotesis penelitian diterima dan menunjukkan bahwa kepercayaan diri dapat menjadi penentu timbulnya kecemasan menghadapi pertandingan. Kontribusi kepercayaan diri terhadap kecemasan menghadapi pertandingan adalah sebesar 27,9% yang ditunjukkan oleh nilai R square sebesar 0,279. Kata kunci: kepercayaan diri, kecemasan menghadapi pertandingan, atlet karate. An anxiety in match is negative emotion reaction of atheletes toward strain condition in judging match situation, symptomized by worry, nervousness, and the increasing of body system, so that it makes atheletes feel powerless and undergo exhaustion due to being in a state that threatens. Self confidence is one of the factors that can diminish atheletes anxiety before match. Self confidence will give faith for atheletes to reach any goals especially achievement development. The purpose of this research to find out correlation between self confidence and anxiety before match on karate atheletes of UKM INKAI UNS. The population was all karate atheletes of UKM INKAI UNS with 40 atheletes. Data collection by scale of self confidence (r = 0,322 - 0,637; α = 0,875), and scale of anxiety before match (r = 0,329 - 0,534; α = 0,805). Data analysis technique used in this research was correlation product moment Pearson. The analysis result showed the value of correlation coefficient (R) -0,528; p = 0,00 (p<0,01). Based on that result, it indicates negative correlation between self confidence and anxiety before match on karate atheletes of UKM INKAI UNS. By considering the result, hypothesis is accepted and it clearly shows that self confidence will influence anxiety before match. The contribution of self confidence toward anxiety before match is 27.9% shown by R square 0.279. Keywords: self confidence, anxiety before match, karate athelete

Development of Storyboard Media to Improve Storytelling Skills on The Material Plant Breeding in Elementary School

The world of education today is developing so fast. Students are required to be able to master skills, one of which is storytelling skills. Students' low skills in storytelling are one of the consequences of implementing online learning so far. The purpose of this study is to regenerate and improve storytelling skills in grade VI students at SDN 21 Muara Telang, especially in Plant Breeding material. This research is a research and development (R&amp;D) research that produces products in the form of learning media in the form of storyboards that are tested for effectiveness to increase students' ability to tell stories. The model used in this study is the ADDIE maodel, where the stages include: analysis, design, development, implementation and evaluation. The result of this study is the production of a product in the form of storyboard media that is proven to improve storytelling skills in grade VI students at SDN 21 Muara Telang, Banyuasin regency