Social Media as a Key Player in Collegiate Sport Communication

Historically, traditional media has been a middle man between sports teams and the public for communicating schedules, statistics, stories, and events. Today, social media provide an opportunity for a more direct communication process between team and fans. This study discussed the evolution of sports communication over historical eras while focusing on the direct communication between team and public in today\u27s world of social media. This case focused on the University of San Diego Athletic Department\u27s social media strategy in order to understand how their social media are developed and used. It compared their practices to other universities, such as those in the West Coast and Big Ten Athletic Conferences. Personal interviews were conducted with the director and assistant of the USD Athletic Department of Communication to gather as much insight as possible from the hands of the social media writers. The officials identified four main audiences they focus on: recruits, parents and family, donors, and media. They measure success primarily through likes, comments, and reposts. A challenge the university faces is being a small private university. However, successful athletic teams provide an opportunity for the school to be recognized on much larger stages which allow for social media to enhance both the experience and fan engagement. Future work should expand to the broader West Coast Conference, other major NCAA conferences, or professional league sports to analyze how to effectively connect with audiences through social media and what this means from a marketing perspective

What is a Freestanding Emergency Department? Definitions Differ Across Major United States Data Sources

Introduction: Despite the growing number of freestanding emergency departments (FSED) in the United States (US), FSED definitions differ across major US data sources of healthcare facilities and use. We compare these sources and propose a universal definition of FSED (and its two major types) to improve communications regarding these facilities and their patients.Methods: We collected definitions of FSEDs from 11 national data sources using their websites, email, and telephone communications. For each source, we asked how they define FSEDs, whether being open 24/7 is a requirement to be called an ED, and whether they maintain a dataset of FSEDs.Results: Definitions varied across the data sources. All sources recognize FSEDs in their definitions, regardless of type; only one (the National Health Intervew Survey) does not differentiate them from other EDs. Five of the 11 sources (45%) omit autonomous FSEDs from their definitions and do not separately identify satellite FSEDs from their affiliated hospitals. One source does separately identify satellite FSEDs from their affiliated hospitals, but also omits autonomous FSEDs. Furthermore, three of the 11 sources (27%) do not require being open 24/7, while all others (73%) employ this criterion. Six of the 11 (55%) maintain datasets of FSEDs using their definition.Conclusion: As FSEDs continue to change the landscape of emergency care, it is important that they also be represented in national ED data sources. The current differences in the definition of an FSED make it difficult to provide accurate and longitudinal analysis for these facilities and patients who receive services at these facilities. We propose a universal definition of FSEDs as described by both the American College of Emergency Physicians and the National Emergency Department Inventory. Implementing a standard definition would facilitate a more accurate representation of FSEDs in national data sources and enhance ongoing efforts to improve the quality of emergency care delivered in FSEDs

Implementing a Pre-Exposure Prophylaxis Intervention for Safer Conception among HIV Serodiscordant Couples: Recommendations for Health Care Providers

Couples in HIV serodiscordant relationships frequently desire children. Although partners who are virally suppressed pose almost no risk of transmitting HIV to their partners, partners who are inconsistently on therapy may transmit HIV to their partners when attempting to conceive. Pre-exposure prophylaxis (PrEP) is an available safer conception strategy for these couples but is not consistently offered. We sought to better understand barriers to PrEP implementation for couples seeking conception and patient perceptions on what providers could do to encourage use. We conducted in-depth, qualitative interviews with 11 participants representing six couples taking PrEP for safer conception in a safety-net hospital in New England. Semi-structured qualitative interviews assessed the following: Relationship nature and contextual factors; attitudes and perceptions regarding PrEP for safer conception; experience within health care systems related to HIV and PrEP; and facilitators, barriers, and other experiences using PrEP for safer conception. Four key themes have important implications for implementation of PrEP for safer conception: Knowledge and understanding gaps regarding HIV and PrEP among both members of the couple, role of insurance and financing in decision-making, learning to manage and adhere to a treatment plan, and the need for providers to enhance knowledge and offer further support. Addressing barriers to safer conception strategies at multiple levels is needed to prevent HIV transmission within serodiscordant couples who desire children. Providers can play an important role in lowering these barriers through the use of multiple strategies

Antimicrobial Interventions and Application Time Effects on Ground Beef Quality

Small business meat processors can use organic acid antimicrobial interventions to control Shiga toxin-producing E. coli (STEC) when producing ground beef; however, many small producers are concerned about the impact on ground beef quality. The effects of two commonly used organic acids, lactic acid and peroxyacetic acid, were evaluated at short (15 seconds) or extended (3 minutes) raw material dip times on ground beef quality parameters. Beef trim dipped in lactic acid for 3 minutes had a reduction in total aerobic bacteria plate count, but also increased ground beef discoloration and lipid oxidation during retail display. Use of a shorter dip time showed minimal differences in ground beef quality compared to untreated controls. In addition, dipping lean trim in peroxyacetic acid for 3 minutes slowed ground beef discoloration during display. Therefore, processors should consider either type of organic acid, and the length of lean trim exposure to organic acid during dipping, to optimize shelf life quality attributes

Antimicrobial Interventions and Application Time Effects on Ground Beef Quality

Small business meat processors can use organic acid antimicrobial interventions to control Shiga toxin-producing E. coli (STEC) when producing ground beef; however, many small producers are concerned about the impact on ground beef quality. The effects of two commonly used organic acids, lactic acid and peroxyacetic acid, were evaluated at short (15 seconds) or extended (3 minutes) raw material dip times on ground beef quality parameters. Beef trim dipped in lactic acid for 3 minutes had a reduction in total aerobic bacteria plate count, but also increased ground beef discoloration and lipid oxidation during retail display. Use of a shorter dip time showed minimal differences in ground beef quality compared to untreated controls. In addition, dipping lean trim in peroxyacetic acid for 3 minutes slowed ground beef discoloration during display. Therefore, processors should consider either type of organic acid, and the length of lean trim exposure to organic acid during dipping, to optimize shelf life quality attributes

Missing Persons’ Report! Where are the Transgender Characters in Children’s Picture Books?

When ruminating on the factors that impact early childhood education, one invariably reflects on the topic of how curriculum represents (or fails to represent) issues of gender, specifically with regard to how gender is portrayed within the selection of classroom picture books. In such ruminations, many questions emerge regarding the specific role reading curriculum plays as it relates to gender

The microbiome and the pathophysiology of asthma

Asthma is a chronic respiratory disease whose prevalence is increasing in the western world. Recently research has begun to focus on the role the microbiome plays in asthma pathogenesis in the hope of further understanding this respiratory disorder. Considered sterile until recently, the lungs have revealed themselves to contain a unique microbiota. A shift towards molecular methods for the quantification and sequencing of microbial DNA has revealed that the airways harbour a unique microbiota with apparent, reproducible differences present between healthy and diseased lungs. There is a hope that in classifying the microbial load of the asthmatic airway an insight may be afforded as to the possible role pulmonary microbes may have in propagating an asthmatic airway response. This could potentially pave the way for new therapeutic strategies for the treatment of chronic lung conditions such as asthma