Design Thinking Model in Clever Think Application Design

Purpose: Clever Think is one of the alternatives in the learning model. This study aims to examine the technique of designing clever think applications quickly, easily, and cheaply according to user needs.. the model can significantly reduce the weaknesses in making Clever Think applications. Design/methodology/approach: This research is a qualitative research because it describes the implementation stages of the Clever. In this research, the software that will be studied will use the System Design Model method that can engineer smartphone-based software easily and quickly Findings: The results of this study also show that this model can formulate ideas successfully and creatively to build learning applications. Research limitations/implications: This research is limited to learning applications only Practical implications: This research can be applied by lecturers, teachers as a learning solution for students during the pandemic Originality/value: This Paper is Original Paper type: Research pape

Penerapan Metode Design Thinking terhadap Pemasaran Produk pada Coffee Shop Rimbun

Dewasa ini antusiasme masyarakat terhadap produk kopi cukup meningkat, hal ini juga diiringi dengan peningkatan jumlah pertumbuhan coffee shop. Peningkatan jumlah coffee shop menandakan bahwa persaingan pada industri kopi akan semakin ketat. Sehingga pelaku bisnis perlu menentukan strategi untuk memasarkan produk. Salah satu cara yang mampu digunakan adalah design thinking, dengan menggunaka 5 tahapan empathize, define, ideate, prototype, serta test. Studi ini bersifat deskriptif kualitatif dengan memanfaatkan tipe penelitian studi literature. Pengumpulan informasi dalam penyusunan artikel ini diperoleh melalui data primer yakni wawancara dan observasi serta data sekunder yaitu buku, jurnal ilmiah, website, dll. Selain itu, artikel ini mengidentifikasi permasalahan menggunakan metode design thinking. Berdasarkan hasil yang diperoleh dari artikel ini, design thinking dapat dijadikan metode penentuan strategi pemasaran dan pengembangan bagi Coffee Shop RimbunPeople's enthusiasm for coffee products is increasing, this is also accompanied by an increase in the number of coffee shops. The increase in the number of coffee shops indicates that the competition in the coffee industry will be tougher. So that business people need to determine a strategy to market the product. One method that can be used is design thinking, by going through five stages of empathize, define, ideate, prototype and test. This research is descriptive qualitative by using the type of literature study research. Data collection in writing this article was obtained through primary data, namely interviews and observations and secondary data, namely books, scientific journals, websites, etc. In addition, this article identifies problems using the design thinking method. Based on the results obtained from this article, design thinking can be used as a method of determining marketing and development strategies for Rimbun Coffee Shop &nbsp

Komunikasi Pemasaran Hutan Bambu Sebagai Destinasi Wisata Kota Bekasi

A tourist destination is a certain geographical area or area within one or more administrative areas that is distinct and has an element of tourist attraction. At this time many tourist spots do promotions with marketing communications. Marketing communication is a means used by companies in an effort to inform, persuade, and remind consumers both directly and indirectly about the products and brands they sell. The purpose of this study was to analyze the marketing communication strategies, marketing communication constraints, and marketing communication solutions that occur at Hutan Bambu Tourism Sites. This study used a qualitative approach with a descriptive method. The data were collected by interview, observation, and documentation. The results of this study indicated that the marketing promotion activities carried out by the Hutan Bambu Manager have not gone well, the indicator is because of the limited budget they have so Marketing Promotion activities cannot be carried out optimally.

HUMAN CAPITAL APPROACH TO INCREASING PRODUCTIVITY OF HUMAN RESOURCES MANAGEMENT

ABSTRACTThis paper discusses the human capital approach to manage human resources becoming more productive. The method used in this research is qualitative method with descriptive research. Human capital approach for the implementation has five main components, namely individual capability, individual motivation, the organization climate, workgroup effectiveness and leadership. the importance of the role of human resources in the activities of the company, then the company should manage human resources as best as possible because the key to success of a company is not only the benefits of technology and the availability of funds, but also on the human factor. Based on observations in Indonesia, there  are still many companies thathave not implemented the most optimal approach to human capital. The results of the study indicate that the human capital component is not yet optimal, especially in terms of individual capability and individual motivation.Keywords : Human capital approach, individual capability, individual motivation, the                   organization climate, workgroup effectiveness and leadership ABSTRAKTulisan ini membahas pendekatan human capital untuk mengelola sumber daya manusia yang lebih produktif. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan jenis penelitian deskriptif. Pendekatan human capital menerapkan lima komponen utama, yaitu individual capability, individual motivation, the organization climate, workgroup effectiveness dan leadership. Menyadari pentingnya peran sumber daya manusia dalam kegiatan perusahaan, maka hendaknya perusahaan perlu mengelola sumber daya manusia sebaik mungkin karena kunci sukses suatu perusahaan bukan hanya pada keunggulan teknologi dan tersedianya dana, melainkan juga pada faktor manusianya. Berdasarkan pengamatan masih banyak perusahaan di Indonesia yang belum menerapkan pendekatan human capital secara optimal. Hasil penelitian mengindikasikan bahwa penerapan komponen human kapital belum optimal terutama pada aspek individual capability dan individual motivation.Kata kunci : Pendekatan human capital, individual capability,  individual motivation,  the                      organization climate,  workgroup effectiveness and leadershi

The Importance of Transformational Leadership in Creating Work Engagement to Improve Employee Performance: A Case Study of a Private University in Jakarta

This study aims at answering the questions how the work engagement of employees is in each department, what strategy is employed to improve employee performance and what type of leadership is expected by the staff. This study employed a case study approach of a qualitative research design. In this study a semi-structured interview is used to understand how participants experienced the phenomenon. The results of this study prove that work engagement will not be owned by every employee if it is not led by a transformational leader who can provide motivation and guidance to his subordinates and make the work atmosphere comfortable, so that his subordinates will feel they have a sense of belonging, towards the organization. This research also proves that transformational leaders always trust their staff and encourage them to be creative and innovative. Thus the performance of employees will increase and the organization will be more advanced with its human resource assets. This study provides insight into a view to improve the employee performance through work engagement and the role of transformational leadership and offers recommendations for future research

ANALISIS BUDAYA ORGANISASI PADA LEVEL MANAJEMEN MENENGAH DAN MANAJEMEN BAWAH PT XYZ MEDAN SUMATERA UTARA

This study aims to determine how the organizational culture at the level of middle management and under management  PT XYZ Medan, North Sumatra. This research uses quantitative methods with the type of survey research. The sample in this study were 39 people from the middle management level and 114 people from the lower management level. The author collected data using the Denison Organizational Survey (DOCS) questionnaire). DOCS comes from the Denison Model which emphasizes the four cultural dimensions in organizations that must be mastered so that organizations can run effectively. The results of the study identified that PT XYZ has a weak organizational culture due to the four dimensions of the Denison Model namely adaptability, consistency, involvement, and mission indicating an imbalance. The involvement dimension has the highest value while the adaptability dimension has the lowest value. Perceptions of organizational culture at the middle management level are better than those at the lower management level. Penelitian ini bertujuan untuk mengetahui bagaimana budaya organisasi pada level manajemen menengah dan manajemen bawah PT XYZ Medan Sumatera Utara. Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian survey. Sampel dalam penelitian ini sebanyak 39 orang  dari level manajemen menengah dan sebanyak 114 orang dari level manajemen bawah. Penulis mengumpulkan data menggunakan kuesioner The Denison Organizational Survey (DOCS) ). DOCS  berasal dari Model Denison yang menekankan pada empat dimensi budaya dalam organisasi yang harus dikuasai agar organisasi dapat berjalan secara efektif. Hasil penelitian mengidentifikasikan bahwa PT XYZ memiliki budaya organisasi yang lemah dikarenakan keempat dimensi Model Denison yaitu adaptability, consistency, involvement, dan mission menunjukkan  adanya ketidakseimbangan. Dimensi involvement memiliki nilai paling tinggi sedangkan dimensi adaptability dengan nilai paling rendah. Persepsi mengenai budaya organisasi pada level manajemen menengah lebih baik dibandingkan dengan level manajemen bawah

ANALISIS BUDAYA ORGANISASI PADA LEVEL MANAJEMEN PUNCAK DI PT X MEDAN SUMATERA UTARA

ABSTRACTBased on the objective in this research, the autor deeply want to know is the organizational culture that existed at PT X  Medan North Sumatra. This research use quantitative methods with survey type. Author collected data using The Denison Organizational Survey (DOCS) and  interviews. The Denison Organizational Survey (DOCS) is derived from Denison Model that emphasizes the four dimensions of culture. Data collection and interviews carried out by the top management. The results of research identified PT X  has a weak culture. The results of the questionnaire revealed an imbalance between the four dimensions of Denison Model. Involvement dimension have the highest value while adaptability dimension with the lowest score. In top level managemen  perceptions of organizational cultur has good category.  ABSTRAKPenelitian ini bertujuan untuk mengetahui budaya organisasi pada level manajemen puncak PT X Medan Sumatera Utara. Penelitian ini menggunakan metode kuantitatif dengan jenis survey. Penulis mengumpulkan data menggunakan kuesioner The Denison Organizational Survey (DOCS) dan wawancara.  DOCS  berasal dari Model Denison yang menekankan pada empat dimensi budaya dalam organisasi yang harus dikuasai agar organisasi dapat berjalan secara efektif. Pengumpulan data dan wawancara dilakukan pada jenjang manajemen puncak. Hasil penelitian mengidentifikasikan bahwa PT X memiliki budaya yang lemah. Sebab, keempat dimensi Model Denison yaitu adaptability, consistency, involvement, dan mission menunjukkan  ketidakseimbangan. Dimensi involvement memiliki nilai paling tinggi sedangkan dimensi adaptability dengan nilai paling rendah. Persepsi mengenai budaya organisasi pada level manajemen puncak pada kategori baik.

PERAN DARI STORE IMAGE DAN SERVICE QUALITY DALAM MENIMBULKAN MINAT BELI ULANG KONSUMEN PADA STUDIO PHOTO HARMONY CIANJUR

Penelitian ini bertujuan untuk menganalisis pengaruh dari citra merek dan kualitas pelayanan dalam meningkatkan minat beli ulang dari konsumen. Metode penelitian yang digunakan adalah deskriptif dan asosiatif, dengan pendekatan kuantitatif. Probability sampling merupakan teknik pengambilan sampling yang digunakan dalam penelitian ini. Sampel dikumpulkan dari 186 responden. Teknik analisis data yang digunakan yaitu teknik analisis regresi linier berganda serta uji hipotesis dilakukan secara parsial dan simultan. Hasil penelitian ini menunjukkan bahwa diperoleh pengaruh antara store image terhadap minat beli ulang dan pengaruh antara service quality terhadap minat beli ulang. Pengaruh secara serentak antara citra merek dan kualitas pelayananan terhadap minat beli ulang sebesar 65,6 % dan dipengaruhi oleh variabel independen lainnya atau variabel yang tidak diteliti adalah sebesar 34,4%

Pengembangan Corporate Identity dari PT. Telekomunikasi Indonesia sebagai Media Promosi untuk Publik

ABSTRACT : The logo is one of the media rather than the identity of the company, so the logo can be a feature to distinguish the characteristics of the company from one another. Corporate Identity is a sign of identity of the company as a differentiating medium with other companies. Corporate Identity design is able to represent the character and corporate identity which is applied in the form of logos, merchandise and other promotional media. PT. Telekomunikasi Indonesia is a company engaged in telecommunications. PT. Telekomunikasi Indonesia is tasked with serving all businesses in the telecommunications sector such as WIFI, telephone and internet services that will be used by customers. Targets from PT. Telekomunikasi Indonesia is all Indonesian people and companies that need fast internet service. There are shortcomings in the logo of PT. Telekomunikasi Indonesia in the form of images of waving hands and fists continued with the name Telekomunikasi Indonesia. Many take into account that the promotion for the logo of PT. Telecommunications Indonesia is still not exposed as a promotion, so that to overcome this, the author makes a Corporate Identity design for PT. Indonesian Telecommunications. This design procedure uses the Design Thinking method, this procedure carries out several stages, namely Emphatize, Define, Ideate, Prototype and Testing. The results of this design, in the form of a comparison of the old logo and the new logo for PT. Indonesian Telecommunications. The logo will be applied to several promotional media such as brochures, banners, and X-Banners.   Keywords: Design Thinking, Promotional Media, Design, PT. Telekomunikasi Indonesia, Corporate Identity.  Logo merupakan salah satu media daripada identitas dari perusahaan, sehingga logo pun dapat menjadi ciri untuk membedakan karakteristik perusahaan dari satu sama lain. Corporate Identity merupakan tanda pengenal identitas dari perusahaan sebagai media pembeda dengan perusahaan lain. Perancangan Corporate Identity mampu mewakili karakter dan identitas perusahaan yang diaplikasikan berbentuk logo, merchandise dan media promosi lain. PT. Telekomunikasi Indonesia merupakan perusahaan yang bergerak dibidang telekomunikasi. PT. Telekomunikasi Indonesia bertugas untuk melayani seluruh bisnis di bidang telekomunikasi seperti WIFI, Telepon dan layanan internet yang akan di gunakan oleh customer. Target dari PT. Telekomunikasi Indonesia adalah seluruh masyarakat Indonesia dan perusahaan yang membutuhkan layanan internet cepat. Terdapat kekurangan pada logo PT. Telekomunikasi Indonesia yang berupa gambar tangan melambai dan kepalan tangan dilanjutkan dengan nama Telekomunikasi Indonesia. Banyak yang memperhitungkan jika promosi untuk logo PT. Telekomunikasi Indonesia masih kurang di expose selaku promosi hingga dari itu untuk menanggulangi perihal tersebut penulis membuat perancangan Corporate Identity PT. Telekomunikasi Indonesia. Tata cara perancangan ini memakai metode Design Thinking, prosedur ini melaksanakan sebagian tahapan ialah Emphatize, Define, Ideate, Prototype serta Testing. Hasil dari perancangan ini, berbentuk perbandingan logo lama serta logo baru untuk PT. Telekomunikasi Indonesia. Logo tersebut akan diaplikasikan ke beberapa media promosi seperti brosur, spanduk, dan X- Banner.   Kata kunci: Design Thinking, Media Promosi, Perancangan, PT. Telekomunikasi Indonesia, Corporate Identity

MODEL MANAJEMEN PERGURUAN TINGGI PADA PROGRAM STUDI DI LUAR KAWASAN UTAMA (PSDKU) DAN TINGKAT KEPUASAN MAHASISWA. (Studi Kasus di PSDKU Unpad Pangandaran Jawa Barat)

 This study aims to create a management model of higher education Study Programs outside the University Area (PSDKU) Unpad Pangandaran. The method used is a qualitative method, with the type of descriptive research, data is collected by documentation studies, in-depth interviews, participant observation and surveys. The main informants in this study were managers, lecturers, and students. The survey was conducted on 35 students accidentally to determine the level of student satisfaction. The results indicate that the management unit acts as a support team that facilitates the needs and interests of stakeholders for the smoothness and success of Unpad PSDKU in Pangandaran. satisfied category. Recommendations given that Unpad Pangandaran PSDKU should be managed with a special university management, namely by providing management autonomy in the financial field. Penelitian ini bertujuan untuk membuat model manajemen perguruan tinggi Program Studi di luar Kawasan Utama (PSDKU)  Unpad Pangandaran. Metode yang digunakan adalah metode kualitatif, dengan jenis penelitian deskriptif, Data dikumpulkan melalui studi dokumentasi, wawancara mendalam, observasi partisifan dan survey. Informan utama dalam penelitian ini adalah  pengelola, dosen, dan mahasiswa. Survey dilakukan kepada 35 orang mahasiswa secara aksidental untuk mengetahui tingkat kepuasan mahasiswa. Hasil penelitian mengindikasikan bahwa unit pengelola bertindak sebagai tim pedukung yang memfasilitasi kebutuhan dan kepentingan stakeholder, ada dinamika yang terus berproses dan berkembang dalam penyelenggaraan PSDKU Unpad di Pangandaran, dan tingkat kepuasan mahasiswa terhadap PSDKU Unpad di Pangandaran berada dalam kategori puas. Rekomendasi yang diberikan bahwa PSDKU Unpad Pangandaran seharusnya dikelola dengan manajemen perguruan tinggi yang khusus, yaitu dengan memberikan otonomi pengelolaan dalam bidang keuangan