Critical Success Factors in Strategic Brand Management in Luxury Fashion Markets: The Case of Isaia

This chapter examines the critical role of branding in sustaining the competitive advantage of firms in the luxury fashion markets. This can include brand communication, the flagship store, channel relationships, the customization and the event marketing. The chapter sets out an analytical framework that can be used to identify the main critical success factors in the fashion luxury market. Adopting the case study method, we validate this framework by studying a pilot firm, Isaia, which is a traditional Italian firm operating in the fashion luxury industry (clothing for men). Isaia is an interesting case study of the branding strategies of a niche fashion firm in the face of global competition. Through the original framework, we have identified the company’s main critical success factors that—in the exploratory stage of our research—support the work purposes. In particular, the main findings from the case study demonstrate that Isaia’s competitive advantage is found on customized products (luxury traditions), events (dinner parties, in‐store entertainment, etc.) and retail strategy (flagship showrooms in Milan and Moscow)

An Impedance Measurement Technique for Composite Materials Moisture Level Detection Devoted to Health Monitoring in Aeronautics

The current design practice of composite material aeronautical structures imposes the use of knock-down structural material allowables to take into account the high sensitivity to environmental exposure (i.e., moisture, temperature, damages). The "moisture derating factor" comes from specific mechanical test campaign and drastically reduces the advantage of using such materials; but the continuous monitoring of the moisture content of the structure could enable the use of higher design allowables. In the framework of FUSIMCO (Work developed within the frame of the Project FUSIMCO-FUSoliera Ibrida Metallo COmposito-co-financed by MIUR-Italian Ministry of Research with DAC-Campania Aerospace District as beneficiary and Leonardo Company-Aerostructure Division as "prime" partner) project, the aim of this study is to verify the effectiveness of the impedance measurement method as a health-monitoring tool to evaluate the moisture quantity absorbed by an aeronautical composite structure. The method is based on the idea that a composite laminate can be associated with an equivalent electric circuit (EEC). Some electrical characteristics of this EEC can be associated to the moisture content of the laminate. A simple EEC model, mainly capacitive, was used. A frequency sweep was the electric stimulus signal of some electrodes, glued onto the specimens to investigate the EEC parameters variation with respect to the induced moisture content variation (gravimetrically determined). The study confirmed the possibility of effectively using the impedance measurement method as a health-monitoring tool for moisture content evaluation of a composite laminate

Identification of Multiple Hard X-Ray Sources in Solar Flares: A Bayesian Analysis of the 2002 February 20 Event

The hard X-ray emission in a solar flare is typically characterized by a number of discrete sources, each with its own spectral, temporal, and spatial variability. Establishing the relationship among these sources is critical to determining the role of each in the energy release and transport processes that occur within the flare. In this paper we present a novel method to identify and characterize each source of hard X-ray emission. The\uf0a0method permits a quantitative determination of the most likely number of subsources present, and of the relative probabilities that the hard X-ray emission in a given subregion of the flare is represented by a complicated multiple source structure or by a simpler single source. We apply the method to a well-studied flare on 2002 February 20 in order to assess competing claims as to the number of chromospheric footpoint sources present, and hence to the complexity of the underlying magnetic geometry/topology. Contrary to previous claims of the need for multiple sources to account for the chromospheric hard X-ray emission at different locations and times, we find that a simple two-footpoint-plus-coronal-source model is the most probable explanation for the data. We also find that one of the footpoint sources moves quite rapidly throughout the event, a factor that presumably complicated previous analyses. The inferred velocity of the footpoint corresponds to a very high induced electric field, compatible with the fields in thin reconnecting current sheets

The use of hysteroscopic metroplasty with diode laser to increase endometrial volume in women with septate uterus: preliminary results

Background: Septate uterus is a common Mullerian ducts anomaly. The aim of our pilot study was the evaluation of diode laser hysteroscopic metroplasty efficacy to increase endometrial volume in women with septate uterus. Results: We prospectively enrolled 10 consecutive patients with septate uterus undergoing office hysteroscopic metroplasty with diode laser between February and November 2019. Endometrial volume was evaluated before and 3 months after surgery using 3D transvaginal ultrasound. The surgical procedure was uncomplicated in all patients, the endometrial volume increased at 3 months follow-up (the median increase was 1.9 cm3 (range 1.7– 2.1), and there was a complete removal of septum with no intrauterine synechiae at follow-up hysteroscopy. Conclusions: Office hysteroscopic metroplasty with diode laser is a safe procedure and has preliminary showed to increase endometrial volume. The increase in endometrial volume by 3D-TV US could be used as a prognostic factor for the reproductive outcomes

Mutations in the SPAST gene causing hereditary spastic paraplegia arerelated to global topological alterations in brain functional networks

Aim: Our aim was to describe the rearrangements of the brain activity related to genetic mutations in the SPAST gene. Methods: Ten SPG4 patients and ten controls underwent a 5 min resting state magnetoencephalography recording and neurological examination. A beamformer algorithm reconstructed the activity of 90 brain areas. The phase lag index was used to estimate synchrony between brain areas. The minimum spanning tree was used to estimate topological metrics such as the leaf fraction (a measure of network integration) and the degree divergence (a measure of the resilience of the network against pathological events). The betweenness centrality (a measure to estimate the centrality of the brain areas) was used to estimate the centrality of each brain area. Results: Our results showed topological rearrangements in the beta band. Specifically, the degree divergence was lower in patients as compared to controls and this parameter related to clinical disability. No differences appeared in leaf fraction nor in betweenness centrality. Conclusion: Mutations in the SPAST gene are related to a reorganization of the brain topology

A Review on Risk Management of Coronavirus Disease 19 (COVID-19) Infection in Dental Practice: Focus on Prosthodontics and All-Ceramic Materials.

Background: A novel β-coronavirus infection (COVID-19) was first detected in Wuhan city, spreading rapidly to other countries and leading to a pandemic. Dental professionals and patients are exposed to a high risk of COVID-19 infection, particularly in the prosthodontic practice, because of the bio-aerosol produced during teeth preparation with dental handpieces and the strict contact with oral fluids during impression making. This paper aimed to provide an overview to limit the risk of transmission of COVID-19 infections during prosthetic procedures in dental offices. Methods: An electronic search was conducted on the electronic databases of PubMed/Medline, Google Scholar, Embase, Scopus, Dynamed, and Open Grey with the following queries: (COVID-19) AND/OR (SARS-CoV-2) AND/OR (Coronavirus) AND/OR (contaminated surface) AND/OR (cross-infection) AND/OR (Prosthodontics) AND/OR (dental ceramic) AND/OR (glass-ceramic). A manual search was performed as well. Results: From the 1023 collected records, 32 papers were included. Conclusions: Dental offices are at high risk of spreading SARS-CoV-2 infection due to the close contact with patients and continuous exposure to saliva during dental procedures. Therefore, pre-check triages via telephone, decontamination, the disinfection of impressions, the sterilization of scanner tips, and the use of specific personal protective equipment, dental high-speed handpieces with dedicated anti-retraction valves, and effective mouthwashes are strongly recommended