Social Media in contemporary marketing: YouTube Advertising for the Guerrillas

The guerrillas of the modern day marketing arena have been eyeing the innovative strategies to promote their products. They aim to grab the maximum attention with least amount the capital spent. This is what guerrilla marketing revolves around. YouTube has evolved as one such platform. It is being used as a powerful medium by the marketing managers to advertise their products on a world-wide stage by less spending. The paper throws light on the effectiveness of YouTube as a guerrilla strategy to know what attributes in a YouTube advertisement attracts the viewers to view and like it. Content analysis of fifty advertisements on YouTube of the consumer electronics segment has been done to know how the audience response to this new form of advertising platform

MATHEMATICS OF COVID-19 IN INDIA AND THEIR POSSIBLE CONTROL BY Allium sativum (L.)

SARS-CoV-2 belongs to the betacoronavirus genus. Betacoronaviruses infect mammals, are zoonotic pathogens, and can cause severe respiratory disease in human being. Till date there are no drugs or vaccine to control the infection of this pandemic disease. The present comprehensive review is therefore an effort to give detailed information about Allium sativum (Garlic) against nCoronavirus. The ayurveda and other traditional system of medicine in India described garlic and other medicinal herbs are used against various epidemics time-to-time. Alternatively, a number of literature noted that compounds extracted from garlic and other group of alliums such as allicin, diallytrisulfide, azoene and quercetin exhibit antiviral activity

Hot Water Seed Treatment: A Review

In present day agriculture, use of chemicals for crop production is discouraged. Hence, other alternative treatments for disease control must be developed, and hot water treatment is one of them. It is a feasible practice, both financially and time wise. Hot water soaking is a very age-old practice, efficient in destroying pathogens borne both outside the testa and inside the seed testa by using temperature hot enough to kill the organism but not quite hot enough to kill the seed. Extensive research work has been reported on hot water treatment in vegetables. Therefore, an attempt has been made to review the information available regarding the effect of hot water treatment on growth, disease incidence and yield of vegetables

A novel coronavirus (SARS-CoV-2): current status and challenges

In December, 2019 a new public health crisis threatened the world with the emergence of new zoonotic virus, the 2019 novel coronavirus. SARS-Cov-2 or severe acute respiratory syndrome coronavirus-2 belongs to the family of coronaviruses named for the crown-like spikes on its surfaces. SARS-CoV-2 causes COVID-19 (Coronavirus Disease-2019), a contagious viral infection that attacks primarily throat and lungs causing pneumonia-like symptoms. It is speculated that SARS-CoV-2 seem to have come from a bat, but the intermediate reservoir is still unknown. This review will address SARS-CoV-2 structure, clinical features, SARS-CoV-2 genome and its different variant, diagnosis, and treatment and also gives a bird's eye view on the epidemiology and pathology based on current evidence. DOI: http://dx.doi.org/10.5281/zenodo.656139

(R2022) Mathematical Modelling of Tuberculosis and COVID-19 Co-infection in India: A Real Data Analysis on Concomitant Diseases

In this paper, we have proposed an epidemiological model to study the dynamics of two concomitant diseases Tuberculosis (TB) and COVID-19. Here, we have formulated a deterministic compartmental model as an extended form of the classical SIS model. First, the basic reproduction number R0 is derived and then stability analysis of the model is done. It is observed that the disease-free equilibrium is stable when R0 is less than one and the endemic equilibrium is stable only when R0 is greater than one. Numerical simulation is carried out to illustrate the theoretical findings and to study the transmission dynamics of both the concomitant diseases during the first and second waves of COVID-19 in India

Nutraceutical Potential of Seed and Grain Proteins in Health Promotion

In recent years, seed and grain proteins with nutritional bioactivity have been studied for disease prevention and treatments. Seed and grains are key components of a healthy and balanced diet which support the protective role of bioactive proteins with nutraceutical activities. Proteins obtained from seeds can be a good source of amino acids and nutraceutical peptides that can be used for biotic functions to improve health and disease prevention. Hence, the increased consumption of seeds and grains promotes a healthy generation in future and a significant reduction in diseases. To increase the human health awareness, we must have to enlighten the importance of easily available seeds and grains in our food

Biodiversity of Woody Species in Kamla Nehru Institute of Physical & Social Sciences, Sultanpur U.P. India

A study was conducted to explore the woody species diversity of Kamla Nehru Institute of Physical & Social Sciences (KNIPSS) main campus spreading over approx. 45 acre of land area. Data was derived from extensive field survey. Identification of the woody species was done using local floras and various external resources. A total of 43 woody species belonging to 24 families is represented in study area. The 39 species were represented as angiosperm and 04 species as represented as gymnosperm respectably. Result showed that 17 families consists of only 1 species each, 2 families have 2 species each respectively. Of the total species, available in campus 30 are native and 13 are exotic.  The Apocynaceae, Caesalpiniaceae and Moraceae were the dominant families of the woody species on the KNIPSS main campus

Social Media in Contemporary Marketing: YouTube Advertising for the Guerrillas

The guerrillas of the modern day marketing arena have been eyeing the innovative strategies to promote their products. They aim to grab the maximum attention with least amount the capital spent. This is what guerrilla marketing revolves around. YouTube has evolved as one such platform. It is being used as a powerful medium by the marketing managers to advertise their products on a world-wide stage by less spending. The paper throws light on the effectiveness of YouTube as a guerrilla strategy to know what attributes in a YouTube advertisement attracts the viewers to view and like it. Content analysis of fifty advertisements on YouTube of the consumer electronics segment has been done to know how the audience response to this new form of advertising platfor

Implications of Foliar Particulate Matter Deposition on the Physiology and Nutrient Allocation of Dominant Perennial Species of the Indo-Gangetic Plains

The ramifications of different concentrations of foliar particulate matter on the physiology, nutrient stoichiometry, allocation pattern, and their corresponding re-translocation rates were investigated for evergreen (Mangifera indica and Psidium guajava), semi-evergreen (Ficus religiosa and Azadirachta indica), and deciduous (Dalbergia sissoo) tree species in a simulation experiment over an exposure period of 2 years. Physiological parameters (Pn, gs, Ci, E, and WUE), nutrient stoichiometry (C: N) in different plant parts, and their allocation pattern for five macro- (C, N, K, Mg, Ca) and five (Zn, Ni, Mn, Cu, Fe) micro-elements at two different concentrations of particulate matter (ambient and elevated) with respect to control (no particulate load) were assessed. Significant differences in nutrient concentrations and their re-translocation rates were observed between the treatments in evergreen species compared to deciduous species. The photosynthetic rate significantly declined with an increase in foliar deposition of particulate matter. Higher variations in C, N, K, Mg, and Zn levels were found compared to other elements under particulate matter stress and the ratio of C/N showed a slight decline in mature leaves except in deciduous tree species. The nutrient stoichiometry revealed that the deciduous species were more tolerant whereas the re-translocation efficiency was maximum for the semi-evergreen tree species. The nutrient allocation was found greater in foliage compared to branch in evergreen and was opposite in semi-evergreen and deciduous tree species. The element re-translocation rate indicated an inconsistent behavior in nutrient recycling under the particulate matter load depending upon the tree species. The study entrenched a critical change in nutrient re-translocation and allocation pattern under the particulate stress in different parts of the tree, suggesting a novel approach for screening the tree species for sustainable plantation and planning of urban areas