The age of hybrid events: amplifying the power of culture through digital experiences (Music Festivals feat. Technology)

Music festivals represent a significant part of culture as identity shapers and experience providers. With the growing use of technology in all structures of society, music festivals are not aside and have been embracing technologies as a way of creating a value offer and differentiation factor. Livestreams, cashless systems, digital events along with the use of virtual reality and social media have been ways to create a meaningful and immersive experience to the attendees and promote engagement and commitment with the music festival as a brand. This study demonstrates exactly how the implementation of technology in music festivals, thus making them hybrid, affects the overall experience of the attendee. It shows the advantages, challenges and in what specific ways it can affect the event for the promoters and the attendees, along with what aspects organizers need to acknowledge when considering embracing hybrid experiences in their festivals. It creates awareness and raises debate about this increasingly reality, providing the organization trustworthy insights about the topic of digital and/or virtual experiences

Analysing consumers relationship with banking on social media: The influence of consumer-brand engagement and brand love

The constant use of social media networks is one of the biggest trends observed in recent years, whose popularity seems to keep growing, and always being reinvented somehow. Every person of any generation is now present on, at least, one social media network and spends a substantial part of their time interacting in online communities. And where people are, there is where brands want to be. Hence the need for companies to adapt to the digital ecosystem, ensuring their presence and maintaining the best possible practices. Although it has been observed that the relationships between brands and consumers in social networks are favorable for both parties and bring equal benefits, there are some sectors that are unable to do it as efficiently as others. A good example of this issue is reflected in the banking sector, which is one of the most outdated in this matter. This dissertation aims to understand the difficulties that currently exist in the interaction between consumers and banks on digital platforms, as well as the motivations that drive consumers to want to be part of their Banks Online Communities and to stay engaged in the long term. Simultaneously, the aim is to study the existence of variables such as Engagement and Brand Love in this area and their consequences for the topic. The data was collected through a quantitative analysis, supported by an online questionnaire based on the literature of different authors regarding the previously mentioned topics. The results allow us to understand the ways in which the banking sector can adjust in order to positively influence its consumers to be present and assiduous to their digital platforms.A utilização constante das redes sociais é uma das maiores tendências observadas nos últimos anos, cuja popularidade parece não parar de crescer, existindo sempre forma de se reinventar. Qualquer pessoa, de qualquer geração, está presente em pelo menos uma rede social e passa uma parte substancial do seu tempo em comunidades online. E onde as pessoas estão, é onde as marcas querem estar. Daqui, surge a necessidade de adaptação das empresas ao ecossistema digital, garantindo a sua presença e mantendo as suas best practices. Apesar de se ter vindo a observar que as relações entre marcas e consumidores nas redes sociais são favoráveis para ambas as partes e trazem benefícios, há ramos de negócio que não conseguem fazê-lo de forma eficiente. Um destes casos consiste no setor bancário, que é um dos mais atrasados neste tema. Esta dissertação pretende compreender as dificuldades que existem atualmente na interação entre os consumidores e os Bancos nas plataformas digitais, bem como as motivações que estimulam os consumidores a querer fazer parte da Comunidade Online dos seus Bancos e a manter-se engaged no longo prazo. Simultaneamente, pretende-se estudar a existência de variáveis como o Engagement e Brand Love nesta área, bem como as suas consequências. A recolha de dados foi feita através de um estudo quantitativo, suportado por um questionário online baseado em literatura científica referente aos tópicos previamente mencionados. Os resultados permitem compreender quais os caminhos a seguir pelo setor bancário, de forma a conseguirem influenciar positivamente os seus consumidores a estarem presentes e serem assíduos nas suas comunidades online

Partnerships within the gaming economy: can a brand partnership within the gaming economy alter the brand personality of the sponsoring brand

As the gaming economy thrives, marketers must identify the threats and opportunities that arise from targeting the new, digitally inclined gaming audience. This paper examines the brand transference of an advergaming partnership between a gaming provider with a vibrant brand personality and a cosmetics company with an inactive brand personality. Three brand personality dimensions were analysed: Inactiveness, Sincerity, and Vibrancy. It was hypothesized that there would be a brand personality transference when 1) initially exposed to the partnership, 2) one-week after the exposure and, 3) brand personalities unrelated to advergaming (i.e., sincerity) would not be affected. H1 and H2 were accepted whilst H3 was rejected. Managerial implications are discussed based on the findings

Robustness of photon dose distributions against intra and inter-fraction anatomical changes for whole lung irradiation

Tese de Mestrado Integrado, Engenharia Biomédica e Biofísica (Radiações em Diagnóstico e Terapia ) Universidade de Lisboa, Faculdade de Ciências, 2022Approximately 400 000 children are diagnosed with cancer every year, with the most common types of childhood cancers being leukemia, lymphoma, brain and solid tumors. Moreover, 10-40% of children with solid tumors present lung metastases at the time of diagnosis. Whole lung irradiation (WLI) is a treatment option for pediatric patients with lung metastases that develop from solid tumors like Ewing’s sarcoma (ES), rhabdomyosarcoma, and Wilms’ tumor (WT). However, during treatment delivery, intra and inter-fraction anatomical changes might occur and can greatly affect treatment outcome. These changes can either cause underdosages of the target volume, or overdosage of surrounding organs at risk (OARs). Since growing lung tissue is more sensitive to radiation, avoiding the irradiation of OARs while maintaining target coverage is of utmost importance. Thus, there is the need to ensure that a treatment plan is robust, which is accomplished if the planned and delivery dose distributions agree even in the presence of uncertainties. To evaluate how anatomical changes affect the treatment outcome when delivering WLI to pediatric patients, this thesis comprises a study of robustness of photon dose distributions against intra and inter-fraction anatomical changes. The present study includes treatment plans of 21 pediatric patients that received WLI at University Medical Center Utrecht. The robustness evaluation was performed against intra and inter-fraction anatomical changes. Intra-fraction changes were evaluated by recalculating the original plan on the two extreme breathing phases – maximum inhalation and maximum exhalation. Conversely, inter-fraction changes were evaluated by calculating the fractional dose on the daily cone-beam computed tomography (CBCT) images acquired before treatment and accumulating the resulting dose distributions. The recalculated plans were then compared to the original dose distribution. Overall results of the study demonstrated no clinically relevant differences in terms of mean internal target volume (ITV) coverage of the lungs. However, hot spot values differed significantly for three patients. The differences observed for the V107% were due to diaphragm position shifts (two patients) and electron density (ED) changes within the lung ITV (one patient). Coverage and hot spots of metastases presented clinically relevant differences when considering the extreme breathing phases, as well as the registered-CTs. This was due to differences in ED within the metastases and position variations in relation to surrounding structures (like the heart or ribs). However, these changes were observed for the PTV only, while ITV coverage remained around 100% on all plans. OAR dose values were robust against intra and inter-fraction anatomical changes, with no clinically relevant differences to report. In conclusion, the recalculated WLI plans are considered robust against intra and inter-fraction anatomical changes when taking into consideration average results. However, some clinically relevant differences were identified per patient, which require further attention and improvement in future treatment plans

Efeito de um programa de exercício na aptidão física de indivíduos obesos sujeitos a cirurgia bariátrica

Objetivo: Analisar o efeito de um programa de exercício físico nas alterações da composição corporal, força muscular e capacidade cardiorrespiratória em indivíduos sujeitos à cirurgia bariátrica. Metodologia: 8 participantes de ambos os géneros, divididos em 2 grupos de 4 indivíduos. Durante 16 semanas o Grupo 1 (G1), grupo experimental, realizou um programa de exercício físico combinado com treino de força e treino cardiovascular. Durante essas mesmas 16 semanas o grupo 2 (G2) não realizou nenhum exercício físico. Os indivíduos foram avaliados a nivel da aptidão funcional: Composição corporal (CC), força dos membros inferiores (MI) e resistência aeróbia. Resultados: No grupo 1 houve uma diminuição menos acentuada da massa óssea, um aumento da massa muscular, uma diminuição mais acentuada da massa gorda, um aumento da força dos membros inferiores e um aumento da resistência aeróbia. No grupo 2 houve uma maior diminuição do perímetro da cintura e do peso. Conclusão: Os efeitos do programa de exercício físico na aptidão funcional dos indivíduos não foram significativamente distintos entre grupos à exceção da variável força no momento da flexão. No entanto o (G1), que realizou o programa de exercício físico alcançou resultados mais positivos em comparação com o (G2) que não realizou o programa de exercício físico; Effect of an exercise program on the body composition of obese individuals undergoing bariatric surgery Abstrat: Objective: To analyze the effect of a physical exercise program on changes in body composition, muscle strength and cardiorespiratory capacity in individuals undergoing bariatric surgery. Methos: 8 participants of both genders, divided into 2 groups of 4 individuals. During 16 weeks, Group 1 (G1), experimental group, performed a physical exercise program combined with strength training and cardiovascular training. During these same 16 weeks, group 2 (G2) did not perform any physical exercise. The individuals were evaluated in terms of functional fitness: Body composition (WC), lower limb strength (LL) and aerobic resistance. Results: In group 1 there was a less accentuated decrease in bone mass, an increase in muscle mass, a more accentuated decrease in fat mass, an increase in lower limb strength and an increase in aerobic resistance. In group 2 there was a greater decrease in waist circumference and weight. Conclusion: The effects of the physical exercise program on the functional fitness of individuals were not significantly different between groups

Heurística da ancoragem: análise sobre o nível de confiança no setor imobiliário da grande Florianópolis

TCC (graduação) - Universidade Federal de Santa Catarina. Centro Sócio-Econômico. Economia.A teoria da utilidade esperada, baseada nas teorias de Daniel Bernoulli, foi utilizada durante muito tempo por economistas para averiguar as preferências dos indivíduos. Daniel Kahneman e Amos Tversky utilizaram de testes para criticar algumas afirmações da teoria de Bernoulli, principalmente o axioma da racionalidade. Kahneman e Tversky criaram então a teoria do prospecto que busca analisar o indivíduo através da heurística, com o auxílio do Sistema 1 e Sistema 2. Essa análise pode ser utilizada nos mais diversos setores da economia. Este trabalho analisa a influência da heurística da ancoragem em corretores do mercado imobiliário da Grande Florianópolis. Também investiga o exame de confiança e o reflexo cognitivo dos participantes. Utilizou de questionários aplicados a corretores profissionais da grande Florianópolis para a obtenção dos dados. Na avaliação de um imóvel no experimento observamos que os corretores dos grupos com ancora foram influenciados por ela e acabaram baseando seu valor na ancora. O estudo pode auxiliar a existência de um apreçamento justo dos imóveis