Why do you want a relationship, anyway? Consent to receive marketing communications and donors’ willingness to engage with nonprofits

Relationship marketing has been key to developing stronger relationships and promoting donor continuity in nonprofit organizations. However, it is not clear whether these efforts are effective for all individuals who choose to financially support an organization. Taking a relationship orientation approach, this study investigates the effect of consenting to direct marketing on occasional donors’ decisions to become members (i.e., contributing through membership programs), and analyzes the moderating role of past donation behavior (i.e., frequency and amount). The results reveal that occasional donors who consent to direct marketing are more likely to develop a long-term relationship as members. This effect is reinforced when donors have contributed greater amounts in the past. The findings also demonstrate that, through their membership, donors consenting to direct marketing provide greater financial support on an ongoing basis. This study offers novel insights into the relationship marketing literature and provides contributions to fundraising managers

Direct observation of melting in a 2-D superconducting vortex lattice

Topological defects such as dislocations and disclinations are predicted to determine the twodimensional (2-D) melting transition. In 2-D superconducting vortex lattices, macroscopic measurements evidence melting close to the transition to the normal state. However, the direct observation at the scale of individual vortices of the melting sequence has never been performed. Here we provide step by step imaging through scanning tunneling spectroscopy of a 2-D system of vortices up to the melting transition in a focused-ion-beam nanodeposited W-based superconducting thin film. We show directly the transition into an isotropic liquid below the superconducting critical temperature. Before that, we find a hexatic phase, characterized by the appearance of free dislocations, and a smectic-like phase, possibly originated through partial disclination unbinding. These results represent a significant step in the understanding of melting of 2-D systems, with impact across several research fields, such as liquid crystal molecules, or lipids in membranes.Comment: Submitted to Nature Physic

Are multichannel customers really more valuable? An analysis of banking services

Conventional wisdom suggests that multichannel customers are more profitable. With a focus on goods, Kushwaha and Shankar (2013) demonstrate that it depends on the type of product purchased. Our study looks at the profit implications of multichannel customers in services (banking). Our research shows that fully multichannel customers (using all channels available) are not the most profitable for service firms. We find that concentrating the interactions through high-margin channels as well as using specific dual-channel combinations produce improvements in profitability

Channel Habits and the Development of Successful Customer-Firm Relationships in Services

Technology advances have profoundly changed the way customers and service organizations interact, leading to a multitude of service channels. This study investigates consumer habits toward service channels in order to understand the influence of these channel habits on perceptions and intentions (perceived switching costs and attitudinal loyalty) and on consumer behavior (service usage and cross-buy). We empirically test the framework in the financial services industry, and the results reveal that physical store habit increases perceived switching costs and that acquired habits toward the physical store and self-service kiosks have a positive influence on attitudinal loyalty. Perceived switching costs positively affect service usage, and attitudinal loyalty positively influences cross-buy. In addition, habits in each channel lead to an increase in the number of services acquired (cross-buy), but online and self-service kiosks channel habits negatively impact service usage, as the lack of physical presence may increase customer uncertainty. Because habits are built on the frequency and stability of channel usage, firms can manage habits by encouraging frequent interactions under stable contexts. In addition, firms should stimulate customer habits toward the physical store as it is central to the promotion of loyalty and for increasing service usage

Quantifying the effect of status in a multi-tier loyalty program

Multi-Tier Loyalty Programs (MTLPs) have become a popular marketing instrument to develop customer-firm relationships. Within a MTLP, customers are assigned to different tiers based on their purchase behavior. In this article, we examine whether and when tiers in the MTLP are effective in influencing customer purchase behavior, specifically share of wallet (SOW). A unique business-to-business dataset of a firm in the German agricultural market from 2009 to 2017 is used for the analysis. Data is available on the customer-specific tier level in the MTLP each year. We utilize a Tobit-style panel regression model for the analysis which is inspired by the Regression Discontinuity Design approach. This study makes several important contributions. First, it examines the effect of status in MTLPs and uses causal design to quantify the hitherto intangible effect of customer tiers. Second, this study reveals important insights on how the tier levels interact with other drivers of customer-firm relationships. Third, we use an interesting dataset from a B2B market and thereby contribute to the limited existing literature on the effectiveness of loyalty programs in B2B markets. Armed with a new understanding of how customers respond to tier levels or the negative effects of tenure especially in the highest tier, academics and managers gain new perspectives of whether and how loyalty programs affect customer behavior and drive desired outcomes in the marketplace. © 202

A DUAL-TRIGGER SMART HAND WASHING MACHINE

Hand washing is simple and effective in preventing the transmission of infection and sickness in various contexts, including the home, workplace, childcare facilities, and hospitals. It is important to note that contaminated surface like tap heads and manually operated hand sanitizer pose threat to the users of such facility and as such has constituted a global concern due to the emergence of diseases that can be easily transmitted. Hence, this project presents a low-cost automatic hand washing machine with a temperature sensor and counter, triggered by an Ultrasonic sensor and Laser-Light Dependent Resistor (LDR) trip wire that puts ON or OFF the pump and counting at the same time.  The system design was done in two levels, the 3D model and circuit diagram design: firstly, the 3D model design was done with Autodesk Inventor 2017 while the circuit diagram design was done using Fritzing software and simulations performed for both levels. The system was fabricated and evaluated; the result obtained revealed reliable water dispense since the water flow can be activated by either an ultrasonic or laser-LDR sensor, a strong frame at a threshold weight of 166.6 N, and reliable temperature measurement.  The uniqueness of this work is that it combines automated temperature measurement, hand-washing, and counting systems in a single device. Temperature measurement and hand-washing help to prevent disease spread while the counting system assists in recording the number of people using or entering a facility to aid the practice of social distancing as means of curtailing the spread of the diseases

A Recently Formed Triploid Cardamine insueta Inherits Leaf Vivipary and Submergence Tolerance Traits of Parents

Contemporary speciation provides a unique opportunity to directly observe the traits and environmental responses of a new species. Cardamine insueta is an allotriploid species that appeared within the past 150 years in a Swiss village, Urnerboden. In contrast to its two progenitor species, Cardamine amara and Cardamine rivularis that live in wet and open habitats, respectively, C. insueta is found in-between their habitats with temporal water level fluctuation. This triploid species propagates clonally and serves as a triploid bridge to form higher ploidy species. Although niche separation is observed in field studies, the mechanisms underlying the environmental robustness of C. insueta are not clear. To characterize responses to a fluctuating environment, we performed a time-course analysis of homeolog gene expression in C. insueta in response to submergence treatment. For this purpose, the two parental (C. amara and C. rivularis) genome sequences were assembled with a reference-guided approach, and homeolog-specific gene expression was quantified using HomeoRoq software. We found that C. insueta and C. rivularis initiated vegetative propagation by forming ectopic meristems on leaves, while C. amara did not. We examined homeolog-specific gene expression of three species at nine time points during the treatment. The genome-wide expression ratio of homeolog pairs was 2:1 over the time-course, consistent with the ploidy number. By searching the genes with high coefficient of variation of expression over time-course transcriptome data, we found many known key transcriptional factors related to meristem development and formation upregulated in both C. rivularis and rivularis-homeolog of C. insueta, but not in C. amara. Moreover, some amara-homeologs of these genes were also upregulated in the triploid, suggesting trans-regulation. In turn, Gene Ontology analysis suggested that the expression pattern of submergence tolerant genes in the triploid was inherited from C. amara. These results suggest that the triploid C. insueta combined advantageous patterns of parental transcriptomes to contribute to its establishment in a new niche along a water-usage gradient

Co-producing and evaluating an innovative eHealth intervention for family carers of people with psychosis – the EFFIP Project

Paper presented at European Academy of Nursing Science Summer Conference, 2019, 10-11 July, Lisbon, Portugal