Appraisal of the potential of the growth of e-retailer based on impact of perceived value on trust for online purchases

Customer satisfaction for online purchase and its subsequent influence on customer trust is a pivotal in the proliferation of online businesses that in turn can foster global and national economic growth. The significance of understanding perceived value in the context of online shopping is as important as is in the context of traditional shopping. Quantitative data were collected from customers, who have online shopping experience. The analysis, carried out using structural equation modeling, suggests that customers' perceived acquisition value has a significant impact over their satisfaction which affects their trust with regard to an online retailer