Antecedents and Consequences of Trust Development within a Network Marketing Comp

Studies within different fields indicate that the most successful social and business relationships are trustworthy, where partners willingly strengthen the ties with the other part. Trust has been also identified as the catalyst in network marketing companies of direct selling, which is predominantly based in human relationships. The present study aims to investigate trust development in terms of trust antecedents, components and consequences within the Amway Network Company in Greece. Field research was conducted by utilizing a structured questionnaire, which was developed by adopting relative constructs reported in literature. The research target sample consisted of Amway’s Independent Business Owners (IBOs). Two hundred and twenty five questionnaires were distributed during company’s big and small conferences in Greece. Moreover, an online version of the questionnaire was created and communicated to IBOs from various regions of Greece via the web, while the same link was also emailed to a small number of IBOs. The resulting sample comprised 151 correctly answered questionnaires. Principal Component Analysis was initially performed to identify latent factors within the questionnaire items measuring the trust antecedents, components and consequences, which led to alterations of the initial model. The emerged trust antecedents were named cultural similarity, privacy concerns and conflict. The trust components were named ability, integrity and goodwill, while the trust consequences were named commitment and perceived continuity. The results of the regression analyses conducted showed that cultural similarity is the most significant antecedent of trust. Moreover, goodwill was found to be the trust component that leads to higher levels of both commitment and perceived continuity.     Keywords: trust, antecedents, consequences, network company, Greec

A holistic framework of corporate website favourability

This paper extends the current knowledge of corporate website favourability (CWF) by developing a comprehensive conceptual model of its influence on corporate image, corporate reputation, loyalty and identification. The paper reviews previous studies on corporate websites from the perspectives of marketing, management, corporate identity and corporate visual identity in order to inform our understanding of the antecedents and consequences of CWF. The propositions and the conceptual framework present an approach by which a corporation can design and manage a favourable corporate website. A number of important contributions are offered: First, the paper adds to the understanding of CWF; second, it discusses the antecedents of CWF by drawing upon the existing literature; third, it is beneficial for practitioners in shaping CWF strategies, and fourth, it offers possible consequences of CWF and provides a framework for future testing

Antecedents and Consequences of Trust Development Within A Network Marketing Comp

Studies within different fields indicate that the most successful social and business relationships are trustworthy, where partners willingly strengthen the ties with the other part. Trust has been also identified as the catalyst in network marketing companies of direct selling, which is predominantly based in human relationships. The present study aims to investigate trust development in terms of trust antecedents, components and consequences within the Amway Network Company in Greece. Field research was conducted by utilizing a structured questionnaire, which was developed by adopting relative constructs reported in literature. The research target sample consisted of Amway's Independent Business Owners (IBOs). Two hundred and twenty five questionnaires were distributed during company's big and small conferences in Greece. Moreover, an online version of the questionnaire was created and communicated to IBOs from various regions of Greece via the web, while the same link was also emailed to a small number of IBOs. The resulting sample comprised 151 correctly answered questionnaires. Principal Component Analysis was initially performed to identify latent factors within the questionnaire items measuring the trust antecedents, components and consequences, which led to alterations of the initial model. The emerged trust antecedents were named cultural similarity, privacy concerns and conflict. The trust components were named ability, integrity and goodwill, while the trust consequences were named commitment and perceived continuity. The results of the regression analyses conducted showed that cultural similarity is the most significant antecedent of trust. Moreover, goodwill was found to be the trust component that leads to higher levels of both commitment and perceived continuity.     Keywords: trust, antecedents, consequences, network company, Greec

An Ontology based Conceptualization of Data Integrity Regulatory Compliance in Pharmaceutical Industry: The SPuMoNI Case

Data integrity plays a pivotal role in the pharmaceutical regulatory landscape, where data must be attributable, legible, contemporaneous, original, accurate, complete, consistent, enduring, and available, in other words, must be ALCOA compliant. Data in the pharmaceutical industry are complex and come in large amounts and various types, thus making the utilization of information technology systems in managing data integrity compliance, necessary. This study, has been conducted in the context of the SPuMoNI project, and it presents the conceptual design of a regulatory framework for the pharmaceutical domain, which is aligned with the data integrity ALCOA principles and based on ontology engineering technology. In doing so, it proposes the Data Integrity Ontology (DIOnt), which provides a solid basis for the semantic representation of the pharmaceutical manufacturing process and data, and the modeling and management of regulatory requirements. Moreover, a proof-of-concept prototype has been implemented and validated with real world pharmaceutical data in ALCOA principle violation scenarios. © 2021 ACM

An SQWRL-Based Method for Assessing Regulatory Compliance in the Pharmaceutical Industry

Nowadays, data integrity has become a critical issue in the pharmaceutical regulatory landscape, one that requires data to be compliant to ALCOA principles (i.e., data must be Attributable, Legible, Contemporaneous, Original, and Accurate). In this paper, we propose a method which exploits semantic web technologies to represent pharma manufacturing data in a unified manner and evaluate in a systematic manner their ALCOA compliance. To this purpose, in the context of a pharma manufacturing environment, a data integrity ontology (DIOnt) is proposed to be utilized as the basis for the semantic representation of pharma production data and the associated regulatory compliance management processes. We further show that semantic annotations can be used to represent the required ALCOA compliance information, and that semantic reasoning combined with SQWRL queries can be used to evaluate ALCOA compliance. The proposed approach has been implemented in a proof-of-concept prototype and validated with real world pharma manufacturing data, supporting the combined execution of SWRL rules and SQWRL queries with the aim to support the ALCOA compliance assessment and calculate non-compliance percentages per each ALCOA principle. © 2022 by the authors

Restructuring Accounting Education: The Key to Avoiding Another Financial Crisis in Greece

This final chapter contends that accounting education is strongly related to the recent financial crisis in Greece, since some of the main root causes of the crisis were accounting omissions and manipulations in financial statements all embraced by unethical actions. The global financial crisis in Greece, epitomized by the recession of 2009, raised the question of whether and how should accounting educators respond. The purpose of this chapter is to understand the role of accounting education in the efforts made to prevent another financial crisis in Greece

Banking service in Bangladesh: The impact of service marketing mix on purchase intention of university students

Banking plays a vital role in the financial life of an industry, and the significance of banks can be realized from the fact that they are measured as to be the life-blood of the modern economy. The Banking industry is considered as the mirror of any country. Banks are especially crucial for developing economies like Bangladesh, which has 57 listed banks. Due to increased competition, banks are trying to grab a new and growing market segment like the students' segment. So, there is a gap to explore student's purchase intention toward banking service as the intention is one of the critical predictors of behavior. Banks utilize service marketing strategies, a key concept of service marketing, to retain existing customers, and attract new ones. Therefore, this paper addressed the impact of a service marketing mix on the purchase intention of banking service among university students in Dhaka city, the capital of Bangladesh. The results should enable marketers to detect the most critical and significant drivers affecting the purchase intention of university students. All the elements of the service marketing mix except place, promotion, and physical evidence were significantly related to purchasing intention. It has implications for bank service marketers regarding the practical design of mix strategy of service marketing for student segments.info:eu-repo/semantics/publishedVersio