Nethnografic study of online communities in the skincare market

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceNetnogaphy as a qualitative research approach is in this research the main methodology to understand behavior in online communities in the skincare market. This research is focused on identifying key online communities around this market to analyze and understand the way members interact. The main objective is to understand behaviors and find insights. The study has three main parts, first, the discovery where the researcher is familiarized with different online communities and identifies the ones that will be used for deeper analysis. Then the data collection where the community observation takes place to gather relevant information to use in the third part of the study, the interpretation where data is analyzed. As an exploratory study, the goal is to give useful insights related to consumer behavior contributing to a better understanding of consumers and their online behavior giving a qualitative perspective

Experiencias de un curso piloto de Taller de Arquitectura en formato Blended Learning

1 archivo PDF (27 páginas)La presente investigación buscó reflexionar acerca de las experiencias narradas por los alumnos, así como del maestro frente a grupo, de un curso piloto en formato blended learning en la UAM Azcapotzalco. El curso fue realizado en la asignatura de Taller de Arquitectura IIA, del noveno trimestre (2011-P), la cual se encuentra catalogada como un seminario-taller dentro del plan de estudios de la carrera. Un seminario-taller es referido como una materia teórico-práctica, la cual demanda al alumno generar una investigación detallada y poner en práctica las habilidades y conocimientos adquiridos en la solución de un problema de diseño arquitectónico

Utilización de harina de alfalfa (Medicago sativa) en sustitución con alimento balanceado, para el engorde de conejos (Oryctolagus cuniculus) en la Granja Experimental de la Facultad de Medicina Veterinaria y Zootecnia

El objetivo de la presente investigación fue evaluar el efecto de sustitución de harina de alfalfa en los niveles de 15%, 30% y 45% en la alimentación de conejos de engorde en términos de ganancia de peso (kg) y conversión alimenticia, y obtener los costos de alimentación por tratamiento. En búsqueda de una alternativa para que contribuya a la reducción de costos de alimentación para el cunicultor, el presente estudio recomienda la utilización del tratamiento C (70% alimento balanceado y 30% de pellets de alfalfa), debido a que luego del tratamiento testigo (alimento balanceado), presentó el mejor rendimiento productivo en lo que corresponde a ganancia de peso (1.06kg) y una conversión alimenticia de 4.35, además de tener un costo de producción por kilogramo de alimento de Q 22.06

Mechanism of Alkyl Migration in Diorganomagnesium 2,6-Bis(imino)pyridine Complexes: Formation of Grignard-Type Complexes with Square-Planar Mg(II) Centers

Dialkylmagnesium compounds [MgR2L2] (R = n-Bu, L = none or R = Bn, L = THF) react with 2,6-bis(imino)pyridines (BIP) to afford different types of Mg(II) alkyl complexes, depending on the nature of R. For R = n-Bu, thermally stable products resulting from selective alkyl transfer to the pyridine nitrogen (N1) atom are obtained. However, NMR studies showed that the reaction of [Mg(Bn)2THF2] with iPrBIP at −65 °C leads to a thermally unstable product arising from benzyl migration to position C2 in the pyridine ring. Above +5 °C, this compound rearranges, cleanly yielding a mixture of two isomeric complexes, in which the benzyl group has migrated to positions C3 or C4 of the central ring, respectively. Similar isomeric mixtures were obtained when [Mg(Bn)2THF2] was reacted with iPrBIP or MesBIP at room temperature. Such mixtures are thermally stable below 80 °C, but at this temperature, the 3-benzyl isomer converts into the thermodynamically favored 4-benzyl product, albeit not quantitatively. An alternate route was devised for the selective syntheses of the latter type of compounds. The X-ray diffraction structure of one of them provided an unusual example of a square-planar alkylmagnesium(II) center.Ministerio de Economía e Innovación CTQ2015-68978-

Estimating the short-run effect on market-access of the construction of better transportation infrastructure in Mexico

We calculate the short-run effect that the construction of the 230km-long Durango-Mazatlán highway in 2013 and of the 290km-long Mexico City-Tuxpan highway in 2014 produced on market-access in every location in Mexico. Our estimates suggest that the former highway produced benefits not only in the region where the new highway is located, but in vast regions in the north of the country. Analogous estimates show that the latter highway mostly benefited regions near Tuxpan, but these focalized benefits were larger than any of the benefits derived from the construction of the Durango-Mazatlán highway

Short-run market access and the construction of better transportation infrastructure in Mexico

We calculate the short-run effect that the construction of the Durango-Mazatlán highway in late 2013 and the Mexico City-Tuxpan highway in early 2014 produced on welfare in every municipality and on market access in every location of Mexico. Our estimates suggest that the former highway produced benefits not only in the region where the new highway is located, but in vast areas in the north of the country. Analogous estimates show that the latter highway mostly benefited regions near Tuxpan, but these focalized benefits were larger than any of the benefits derived from the construction of the Durango-Mazatlán highway. The municipalities in the south of the country have net short-run losses from the infrastructure construction due to losses in competitiveness. Our model is consistent with the observed sectoral growth in Sinaloa, Durango, and Veracruz in 2014. Qualitatively, market access and welfare change in the same direction and magnitudes. We thus recommend using the market access approach for shortrun analysis of infrastructure, because it is much less computationally intensive

Mayo Subjetividad y Género: Límites de la Agricultura Periurbana

Durante el 2013 a fin de contribuir con estrategias de adaptación al Cambio Climático Mundial (CCM) se inició un proyecto de agricultura periurbana que respondiera al mismo tiempo a las necesidades de alimentación de comunidades semirurales del estado de Morelos con un consumo insuficiente de proteínas y calorías. El propósito del proyecto es (re)activar la capacidad productiva de las personas que tienen un traspatio, que tienen desnutrición crónica o severa, que no tienen un empleo formal además interesados en adquirir técnicas de cunicultura. La dificultad de consumir proteínas se relaciona con la mayor dificultad de producir alimentos que se agrava en el contexto del CCM, toda vez que los ciclos hídricos varían, por lo que la disponibilidad de agua es un factor crítico; así la producción de alimentos que requieren mucha agua será cada vez más difícil. Por lo que se buscó una alternativa de proteína animal viable en este contexto, mediante la crianza de una especie susceptible de ser manejada por hombres o mujeres en condiciones de traspatio considerando que de acuerdo a la FAO el 45% de los alimentos que se consumen en América Latina y el Caribe son producidos por mujeres mediante técnicas agrícolas de autoconsumo (FAO: 2008). Se escogió por parte del grupo de investigadores las localidades de Tetecalita en la zona conurbada de Cuernavaca y la de Jumiltepec en los Altos del Estado de Morelos. A más de un año de iniciada la intervención se puede reflexionar críticamente sobre los resultados preliminares que se han logrado, pues se ha observado una capacidad diferenciada en los logros de la producción entre hombres y mujeres; encontrando que la condición de género así como otros elementos de las decisiones subjetivas inciden de forma determinante en la reproducción de los conejos así como en el aumento del ingreso familiar

Oxygen-Induced Dimerization of Alkyl-Manganese(II) 2,6-Bisiminopyridine Complexes: Selective Synthesis of a New Ditopic NNN-Pincer Ligand

The outcome of the reaction of manganese(II) dialkyls with 2,6-bisiminopyridine (BIP) ligands is dramatically altered by the presence of very small amounts of oxygen (< 0.5 mol %), leading to binuclear species. These arise from the dimerization of the initial product, a Mn(II) 4-alkyl-2,6-bisiminodihydropyridinate alkyl complex. Cleavage of the binuclear Mn products with methanol affords the free dimeric bases, which can be regarded as a special type of ditopic NNN pincer ligand with an unusual tricyclic framework. The coordinative ability of the new ligands has been probed with the syntheses of Zn and Pd organometallic derivativesMinisterio de Economía e Innovación TQ2015- 68978-

Spanish Cross-Cultural Adaptation and Validation of Neck Bournemouth Questionnaire (NBQ) for Neck Pain Patients

Background: Neck pain is highly prevalent and one of the most common musculoskeletal conditions. Instruments that measure the factors involved in neck pain accurately are needed for clinical assessment. Patient-reported outcome measures (PROMs) are reliable, cost-effective, and specific tools for the assessment of musculoskeletal problems at different moments. The Neck Bournemouth Questionnaire (NBQ) assesses pain, function, disability, and psychological and social variables in patients with cervical pathologies. The aim of this study was to perform an adaptation and validation into Spanish of the NBQ (NBQ-Sp). Methods: A cross-sectional, observational study was carried out through translation, adaptation, and validation. A total of 129 patients with neck pain, of Spanish nationality, and over 18 years of age were included. Results: The NBQ-Sp showed excellent internal consistency, with Cronbach’s of 0.897, test–retest reliability with interclass correlation coefficient (ICC) of 0.866, and standard error of measurement (SEM) and minimum detectable change (MDC) values were 1.302 and 3.038, respectively. A Kaiser–Meyer–Olkin value of 0.857 was obtained, and Bartlett’s test yielded p < 0.001, finding one factor in the factor analysis. Conclusion: The NBQ-Sp has proven to be a valid and reliable tool for clinicians and researchers to measure neck pain in the Spanish population.Spanish Ministry of Education and Vocational Training (FPU17/01109