Eco-Friendliness in the Brand Experience of High-Tech Products

The focus in this research is to develop a brand measurement scale for measuring how consumers experience eco-friendliness when reflecting on global high-tech brands. The aim is to examine can the eco-friendliness dimension in the brand experience of a high- tech brand be measured with a brand experience measurement scale by extending the research of Brakus et al. (2009). This research topic was selected because also high-tech companies are facing the need to analyze how consumers view the eco-friendliness of their brands in order to create greener products that could also benefit the financial performance of the company (Siegel, 2009). Eco-friendliness can be seen as an important factor for consumers when they are purchasing e.g. fast-moving consumer goods (McDonald et al., 2009) and automobiles (Kim, 2011). However, it is not still considered to be so relevant when buying consumer electronics or high-tech products and this is an area that has not been researched as extensively (McDonald et al., 2009). This dissertation focuses on this research gap and investigates how eco-friendliness can be measured in the brand experience of high-tech products.The approach in this dissertation is empirical and the research has been conducted as a replication and extension of the existing brand experience measurement scale (BBX scale) developed earlier by Brakus et al. (2009). The BBX scale was developed further and extended with a fifth dimension for eco-friendliness to get a better understanding of the concept of eco-friendliness in the brand experience. In the design of the study, the eco-friendliness dimension was created on the basis of the attested dimensions in the BBX model, including affective, behavioral, intellectual and sensory dimensions. The theoretical background of this dissertation is based in management of high-tech innovations and especially consumer behavior and brand management research in this domain. The research includes empirical data collected in a web survey in Finland that was analyzed by using the original BBX model and two different models portraying extensions of the BBX model that also included items on eco-friendliness.The contribution of this study is that theoretically brand experience was proved to have also an eco-friendliness dimension in addition to the affective, behavioral, intellectual and sensory dimensions included in the original BBX scale. This study succeeded in modelling the general brand experience of mobile phones based on the original BBX model and it was also confirmed that eco-friendliness is an additional, uniquely identifiable fifth dimension in the brand experience of high-tech brands. The implication of this finding is that high-tech companies should also take into account eco-friendliness that has become increasingly important in the management of corporate value and brands in the global competition (Mohr et al., 2010, Keller, 2013) in order to respond to the needs of green consumers (Chatterjee et al., 2010, Aaker, 2011, Kotler, 2011, Ottman, 2011, Accenture and UN_Global_Compact, 2014).<br/

Circular economy: enabling the transition towards sustainable consumption and production

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Asuminen kielialueittain Helsingissä - Harjoitustyö

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Policy Influence on Consumers' Evolution into ProsumersEmpirical Findings from an Exploratory Survey in Europe

The energy sector is in transition to a flexible and sustainable energy system based on renewable energy sources. This complex transition is affecting multiple levels in the sociotechnical system. One driver of the transition is climate change that enforces the policy push from the macro level to change the way energy is produced, delivered, and used. As part of the energy system evolution, the role of the end user in the energy sector is undergoing profound changes, and consumers are increasingly being empowered to participate actively in the production and use of energy. This article investigates how policies might affect consumers’ interests in becoming prosumers of energy. We explore consumers’ attitudes toward using renewable energy technologies (RET) by means of an empirical consumer survey that was conducted in five European countries. The partial least squares structural equation modeling (PLS-SEM) method was utilized to analyze the survey results. Our findings suggest that both economic and non-economic policies affect consumer attitudes toward using renewable energy technologies. We conclude that policies have different effects on consumers and prosumers, who have already made the decision to adopt renewable energy solutions. Based on the findings, we propose a set of policy and managerial implications

Innovating the way out of the energy crisis: Commercialization pathways of home energy management user-innovations

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Business Groups owned by Family and Sustainability Embeddedness: Understanding the Family Sustainability Spectrum

Increased awareness about the climate emergency, social and environmental inequalities, and ecological degradation influence the adoption of sustainability by business groups worldwide, including business groups owned by family. The owning families are developing awareness and strategies to pursue ecological, social, and ethical challenges and opportunities. We argue that research at the interface of family, business groups, and corporate sustainability is important to advance our understanding of the influence that the owning family has (and their related sustainability approaches). Thus, in this chapter, we develop a conceptual framework that examines the commitment, control, and continuity of the owning family to its business group’s global corporate sustainability. We merge family business literature with corporate sustainability literature and adopt a sustainability embeddedness perspective. We argue that our proposed conceptual model on sustainability embeddedness is a useful tool when analysing how diverse degrees and forms of involvement by the owning family lead to a variety of approaches to sustainability that are distinct in the business groups owned by family.Peer reviewe

Early Detection of Abnormal Growth Associated with Juvenile Acquired Hypothyroidism

Context Development of the typical growth phenotype in juvenile acquired hypothyroidism (JHT), the faltering linear growth with increasing weight, has not been thoroughly characterized. Objective To describe longitudinal growth pattern in children developing JHT and investigate how their growth differs from the general population in systematic growth monitoring. Design Retrospective case-control study. Setting JHT cases from 3 Finnish University Hospitals and healthy matched controls from primary health care. Patients A total of 109 JHT patients aged 1.2 to 15.6 years (born 1983-2010) with 554 height and weight measurements obtained for 5 years preceding JHT diagnosis. Each patient was paired with 100 healthy controls (born 1983-2008) by sex and age. Longitudinal growth pattern was evaluated in mixed linear models. Growth monitoring parameters were evaluated using receiver operating characteristics analysis. Results At diagnosis, JHT patients were heavier (mean adjusted body mass index-for-age [BMISDS] difference, 0.65 [95% CI, 0.46-0.84]) and shorter (mean adjusted height-for-age deviation from the target height [(THSDS)-S-DEV] difference, -0.34 [95% CI, -0.57 to -0.10]) than healthy controls. However, 5 years before diagnosis, patients were heavier (mean BMISDS difference, 0.33 [95% CI, 0.12-0.54]) and taller (mean (THSDS)-S-DEV difference, 0.29 [95% CI, 0.06-0.52]) than controls. JHT could be detected with good accuracy when several growth parameters were used simultaneously in screening (area under the curve, 0.83 [95% CI, 0.78-0.89]). Conclusions Abnormal growth pattern of patients with JHT evolves years before diagnosis. Systematic growth monitoring would detect abnormal growth at an early phase of JHT and facilitate timely diagnosis of JHT.Peer reviewe

Intrapopulation Genotypic Variation of Foliar Secondary Chemistry during Leaf Senescence and Litter Decomposition in Silver Birch (Betula pendula)

Abundant secondary metabolites, such as condensed tannins, and their interpopulation genotypic variation can remain through plant leaf senescence and affect litter decomposition. Whether the intrapopulation genotypic variation of a more diverse assortment of secondary metabolites equally persists through leaf senescence and litter decomposition is not well understood. We analyzed concentrations of intracellular phenolics, epicuticular flavonoid aglycones, epicuticular triterpenoids, condensed tannins, and lignin in green leaves, senescent leaves and partly decomposed litter of silver birch, Betula pendula. Broad-sense heritability (H-2) and coefficient of genotypic variation (CVG) were estimated for metabolites in senescent leaves and litter using 19 genotypes selected from a B. pendula population in southern Finland. We found that most of the secondary metabolites remained through senescence and decomposition and that their persistence was related to their chemical properties. Intrapopulation H-2 and CVG for intracellular phenolics, epicuticular flavonoid aglycones and condensed tannins were high and remarkably, increased from senescent leaves to decomposed litter. The rank of genotypes in metabolite concentrations was persistent through litter decomposition. Lignin was an exception, however, with a diminishing genotypic variation during decomposition, and the concentrations of lignin and condensed tannins had a negative genotypic correlation in the senescent leaves. Our results show that secondary metabolites and their intrapopulation genotypic variation can for the most part remain through leaf senescence and early decomposition, which is a prerequisite for initial litter quality to predict variation in litter decomposition rates. Persistent genotypic variation also opens an avenue for selection to impact litter decomposition in B. pendula populations through acting on their green foliage secondary chemistry. The negative genotypic correlations and diminishing heritability of lignin concentrations may, however, counteract this process.Peer reviewe

A Woman with a Sword? : Weapon Grave at Suontaka Vesitorninmäki, Finland

Publisher Copyright: © 2021 European Association of Archaeologists.In 1968, a weapon grave with brooches was found at Suontaka Vesitorninmäki, Hattula, Finland. Since then, the grave has been interpreted as evidence of powerful women, even female warriors and leaders in early medieval Finland. Others have denied the possibility of a woman buried with a sword and tried to explain it as a double burial. We present the first modern analysis of the grave, including an examination of its context, a soil sample analysis for microremains, and an aDNA analysis. Based on these analyses, we suggest a new interpretation: the Suontaka grave possibly belonged to an individual with sex-chromosomal aneuploidy XXY. The overall context of the grave indicates that it was a respected person whose gender identity may well have been non-binary.Peer reviewe