PROJECT EDUCATION IS THE KEY TO THE TRAINING OF A SUCCESSFUL SPECIALIST

The article has been devoted to the project approach as the basis of the modern educational process. The importance of changing the educational process has been shown in order to ensure the high quality of Russian education in accordance with the changing demands of both the population and the long-term objectives of the development of Russian society and economy, which will lead to an increase in the demand for graduates of Russian higher education institutions by not only domestic corporations, but also foreign. Advantages and disadvantages of the project-education, as well as the complexity of the transition from traditional learning, have been considered. An example of successful implementation of the model has been analyzed

Copper-doped quasi-one-dimensional ZnO for effective photooxidation of As (III) to As (V) in visible light

By temolysis of the Zn1−  Cu (HCOO)(OCH2CH2O)1/2 complexes in one step Zn1−  Cu O solid solutions were obtained. Сopper in these materials is a regulator of the photoactivity and morphology of aggregates. According to TEM, XPS, optical spectroscopy, and voltammetry, all samples studied contain monovalent copper. It was shown that the maximum photoactivity in the reactions of photooxidation of As in UV and blue light has Zn1− Cu O (0<x<0.1) solid solutions with tubular particle morphology. With an increase in concentration up to 10 at.%, сopper manifests itself as an electron acceptor, which reduces the efficiency of the catalyst in both light ranges. Keywords: photocatalyst, Cu-doped ZnO, heterostructures, wide-band-gap semiconductors, precursor synthesi

Experimental and numerical simulation of the acquisition of chemical remanent magnetization and the Thellier procedure

© 2017, Pleiades Publishing, Ltd. The results of the Thellier–Coe experiments on paleointensity determination on the samples which contain chemical remanent magnetization (CRM) created by thermal annealing of titanomagnetites are reported. The results of the experiments are compared with the theoretical notions. For this purpose, Monte Carlo simulation of the process of CRM acquisition in the system of single-domain interacting particles was carried out; the paleointensity determination method based on the Thellier–Coe procedure was modeled; and the degree of paleointensity underestimation was quantitatively estimated based on the experimental data and on the numerical results. Both the experimental investigations and computer modeling suggest the following main conclusion: all the Arai–Nagata diagrams for CRM in the high-temperature area (in some cases up to the Curie temperature T c ) contain a relatively long quasi-linear interval on which it is possible to estimate the slope coefficient k and, therefore, the paleointensity. Hence, if chemical magnetization (or remagnetization) took place in the course of the magnetomineralogical transformations of titanomagnetite- bearing igneous rocks during long-lasting cooling or during repeated heatings, it can lead to incorrect results in determining the intensity of the geomagnetic field in the geological past

ROLE OF THE BALANCED SCORECARD IN PROJECT-ORIENTED ORGANIZATIONS

The concepts of “balanced scorecard”, “project-oriented organization” have been revealed. The role of a balanced scorecard in the development of the organization, including a project-oriented one, which connects the points between such elements of strategy as overall picture, mission (our goal), vision (what we strive for), core values (what we believe), strategic areas (topics, results and / or goals) and more operational elements such as goals (continuous improvement actions), indicators (or key performance indicators or KPIs that track strategic effectiveness), goals (desired level of performance) and initiatives (projects, which help you achieve your goals), has been shown

Interview with Vladimir M. Alpatov

This paper is an interview with Vladimir M. Alpatov, Doctor of Philology, full member of the Russian Academy of Sciences, distinguished linguist, and expert on Japanese studies. The focus of the interview is intercultural communication and the problems associated with translating languages and cultural realities. The difference between cultures makes it necessary to provide extensive commentaries to make the text comprehensive to foreign readers. Though, Vladimir M. Alpatov notes, the comments depend on the purposes and types of translation, such as academic or literary translation. Symbols are part of a greater symbolic and cultural system. Often it is not the symbol but one’s attitude towards the object that causes misunderstanding and requires clarification. Vladimir A. Alpatov gives many examples of how the Japanese view and treat life differently from Russian people. Many discrepancies come from domestic life and economic practices: the Japanese are less knowledgeable about cattle than many other nations. At the same time, insects that are found all around the world receive special treatment and admiration. Vladimir A. Alpatov makes a critical point on the absence of a proper method of studying cultural differences. We observe and list numerous cultural differences, but explanations and theories we come up with have no solid methodological basis. Another topic discussed is machine translation and AI Linguistics used to be considered exact science that implied the possibility of machine translation not assisted by humans. However, it did not happen yet, and the need for human-to-human translation or post-editing is obvious. With literary translation and translation from unrelated languages, the case against AI is stronger — human intuition in translating cultural specifics is indispensable, and various translations rather than a single canonic one should be welcome. Differentiation of sciences brought about cultural studies and linguistic-cultural studies that finally embraced the study of language as one of the vital elements of culture. Today many students study foreign languages and are interested in intercultural communication. They need to learn that we can overcome bias and prejudices through personal contact. One more way to promote a different vision of one’s culture and country — is to speak about it in an understandable language, for example, on the Internet

Project sustainability in the conditions of digitalization

The methodological basis of the study is fundamentals of the project sustainability concept, key principles and features of sustainable development, conceptual approaches to strategic sustainability of project activities. A content analysis of Russian and foreign literature was carried out to determine the current challenges of project implementation. The article uses general scientific methods of analysis, synthesis, generalization, decomposition of factors, as well as tabular and graphical visualization techniques of various categories. The results of the paper consist in clarifying the theoretical aspects of the projects’ sustainability and their constituent elements, in substantiating high level of uncertainty of various criteria for project implementation due to the significant turbulence of external factors and the emergence of new challenges, as well as in determining the need to transform established approaches to the sustainable development of projects. As a result of the research, a new approach has been developed to assess the sustainability of projects based on a strategic model that takes into account modern challenges of uncertainty and turbulence. The study prospects lie in practical use of developed integrated approach for models’ formation for the sustainable implementation of projects in various business areas

Human capital as a base for regional development : a case study

Purpose: The main aim of this article is to consider the main trends observed in the labor market in the regional agricultural sector. Design/Methodology/Approach: The study uses the statistical method, the method of analogy and comparison, as well as the positive and normative approach. Findings: The study indicated that in the agricultural sector there are several problems associated with the formation of human resources. This is evidenced by the presence of negative trends that have been observed over the past 20 years. The main problems are the low educational level of workers, aging professional staff, and a reduction in the number of employees in all positions. Practical implications: The socio-economic problems considered in the article indicate the urgent need to develop a mechanism of state support for agricultural workers. Originality/Value: The authors define the concept of human capital and reveal the essence of the factors influencing its formation, revealing them from the perspective of the socio-economic development of the region.peer-reviewe

Motivation in personnel management of a trading enterprise

Purpose: Investigating the problems of personnel motivation efficiency as one of the most significant factors of the success of an enterprise at the present stage of development of the Russian economy, the authors consider expedient to consider the theory and practice of the personnel motivation system in a commercial enterprise. Design: General scientific (analysis, synthesis, comparison), and special methods of research (economic and statistical, balance sheet, design-calculation and other), document analysis, questioning, and others were used during the study. Findings: The authors revealed that the trading company should focus on the development of a system of motivation in two directions: the improvement of material motivation of staff and the improvement of non-material motivation of staff. Improving the proposed system of staff motivation will allow the company to create a favorable atmosphere in the team, increasing turnover. Practical implications: The obtained results can be used by the head of the enterprise when developing plans to improve the management system and increase investment attractiveness. Originality: This article analyzes the theoretical foundations of motivation in personnel management. Given the organizational and economic characteristics of the trading enterprise, identified the existing system of motivation in the enterprise.peer-reviewe

Influence of social factors on the reproduction of human capital

Purpose: Exploring the problems of human capital formation at the present stage of development of the Russian economy, the authors consider it expedient to analyze the theory and practice of the influence of socio-economic factors on the formation of personnel potential. Design/Methodology/Approach: The following methods were used by the authors: historical, statistical-economic, monographic. Findings: The authors revealed that the quality of life and income level is more reflected in the desire of the population to choose as a permanent place of residence - rural areas. Practical implications: The analysis of incomes as a fundamental factor influencing the formation of human capital indicates that considerable human capital has been formed in the agricultural sector, which is not fully utilized due to the low material interest of the rural population. Originality/Value: The article discusses a number of factors influencing the formation of human capital in agriculture. The authors indicated that the level of wages depends on the geographical distance of the regions from the federal center and climatic conditions.peer-reviewe

PROJECT MANAGEMENT ISSUES IN THE FIELD OF ECOLOGY: RATIONAL NATURE USE AND RESOURCE SAVING

The largest environmental issues in Russia have been considered in the article, their relationship with the development trends of the country’s economy and the legacy of the Soviet period has been traced, the directions of projects in the field of ecology, as well as the problems of their implementation have been reviewed, these issues have been compared with the practice of environmental projects in developed countries. Today, as we see, the issue of ecology is not in last place. The negative impact of humanity on the environment has reached an alarming level. There is a constant update, as well as the development of new technologies and techniques to prevent environmental problems in the country. Successful implementation of environmental projects directly depends on the level of education and the involvement of the population in solving environmental issues