PERCEPCIÓN DEL ROL QUE DESEMPEÑAN LAS MUJERES EN PUESTOS A NIVEL DIRECTIVO DEL MERCADO LABORAL

Today, the role played by women occupying managerial positions in the workplace is limited by the existence of gender discrimination. Under this premise, and in order to know the perception of the activity of the female sex in this area, was conducted this descriptive study through a questionnaire to 1240 graduates professionals (as) of the Faculty Accounting and Administration of the National University of Mexico (UNAM). The results suggest changes in paradigm shift in terms of employment preference for males

CONTRIBUCIÓN DE LA MERCADOTECNIA EN LA UTILIZACIÓN DEL SMARTPHONE PARA VIDEOJUEGOS, CONVIRTIÉNDOLA EN UNA POSIBLE ADICCIÓN EN LOS JÓVENES

Currently young people are increasing the activities they perform in their Smartphone, making it an important part in their lives; one of these activities is dedicated to video games. One exploratory research was conducted on 883 young people in order to know whether marketing efforts have led to the use of video games on Smartphone generating in them a possible addictive behavior. We found that men have more addictive than women and they are the most affected by marketing efforts made by companies to increase consumption of various products; in addition to the ones related to video game

COMPARISON OF GENDER IN THE PERCEPTION OF THE IMAGE AND ITS RELATIONSHIP WITH THE BRAND POSITIONING

The brand exposure in graphic communication, require seconds to transmit the message that persuade the consumer to make the purchase, hence finding appropriate images is an important aspect for marketing managers.The images themselves convey emotion and the perception of them may be altered by the brand positioning.The way images are perceived may differ by gender; and also, the perception that people have of a brand can impact differently on each of them. In this experimental study, the main objective is to examine the relationship between the effects of brand image exposure to affective visual stimuli, differentiated by gender. 274 students (19 years old) from the Management School of the National University of Mexico participated in this study. 60 photos from the IAPS (International Affective Picture System) representing different emotional loads were used, each of them was embedded with a well-recognized and positioned brand in the market taken from the list of BrandZ, and Millward Brown top 100 (2010). The images were evaluated by a Likert scale with nine intervals. The results obtained suggest that the effect of the picture is different in each gender and this effect is modified by the impact of brand positioning on men and women differently. The results will have specific knowledge about the differential impressions of an image and the perception of the brand, so that marketing managers may have a greater impact on attention and memory in the design of their graphic campaigns

PERCEPCIÓN DEL ROL QUE DESEMPEÑAN LAS MUJERES EN PUESTOS A NIVEL DIRECTIVO DEL MERCADO LABORAL

Today, the role played by women occupying managerial positions in the workplace is limited by the existence of gender discrimination. Under this premise, and in order to know the perception of the activity of the female sex in this area, was conducted this descriptive study through a questionnaire to 1240 graduates professionals (as) of the Faculty Accounting and Administration of the National University of Mexico (UNAM). The results suggest changes in paradigm shift in terms of employment preference for males

Flow Cytometry of Microencapsulated Colonies for Genetics Analysis of Filamentous Fungi

The analysis of filamentous fungi by flow cytometry has been impossible to date due to their filamentous nature and size. In this work, we have developed a method that combines single-spore microencapsulation and large-particle flow cytometry as a powerful alternative for the genetic analysis of filamentous fungi. Individual spores were embedded in monodisperse alginate microparticles and incubated in the appropriate conditions. Growth could be monitored by light or fluorescent microscopy and Complex Object Parametric Analyzer and Sorter large-particle flow cytometry. Microencapsulated Trichoderma and Aspergillus spores could germinate and grow inside the alginate capsules. Growth tests revealed that auxotrophic mutants required the appropriate nutrients and that pyrithiamine and glufosinate halted fungal growth of sensitive but not resistant strains. We used an Aspergillus nidulans, thermosensitive mutant in the cell-cycle regulator gene nimXCDK1 as proof-of-concept to the detection and identification of genetic phenotypes. Sorting of the microparticles containing the clonal fungal mycelia proved the power of this method to perform positive and/or negative selection during genetic screenings

Antioxidant and Antimicrobial Activity of Rosemary (Rosmarinus officinalis) and Garlic (Allium sativum) Essential Oils and Chipotle Pepper Oleoresin (Capsicum annum) on Beef Hamburgers

The inclusion of natural ingredients to preserve meat and meat products has increased in recent years. This study evaluated rosemary (REO) and garlic essential oils (GEO) as well as chipotle pepper oleoresin (CPO), alone or in combination, as preservatives on beef hamburgers (BH). Six treatments were evaluated: T1 (control, without additives), T2 (GEO 1%), T3 (REO 1%), T4 (CPO 0.5%), T5 (GEO 1% + CPO 0.5%) and T6 (REO 1% + CPO 0.5%). The microbiological quality, physicochemical characteristics, sensory evaluation, and lipid oxidation of hamburgers were evaluated. REO, GEO and CPO limited the growth of aerobic microorganisms, S. aureus, Salmonella spp., B. thermosphacta, moulds and yeasts, lactic acid bacteria and coliforms (p < 0.05); however, this effect depended on time. Furthermore, lipid oxidation decreased significantly (p < 0.5) in all treatments, except for T5 (GEO 1% + CPO 0.5%). Regarding sensory acceptance, consumers preferred BH with GEO in terms of colour, odour, flavour and overall appearance (p < 0.05). It is concluded that REO, GEO and CPO, alone or in combination, improve microbiological quality and inhibit the lipid oxidation of BH.info:eu-repo/semantics/publishedVersio

Sistema automatizado para el proceso de facturación y control de bodega de la ferretería Sánchez, ubicada en la ciudad de Jinotepe, departamento de Carazo. Segundo semestre de 2020

El presente documento describe el proceso del análisis y desarrollo del Sistema web de facturación del negocio “Ferretería Sánchez”, ubicada en la ciudad de Jinotepe, departamento de Carazo, la cual se dedica a la venta de productos de construcción y herramientas para el hogar. Por medio de técnicas como la observación y entrevistas al dueño del local se informó la manera en que se desarrollan los diferentes procesos, actividades y métodos en que se guarda la información dentro del negocio. El principal objetivo es crear un sistema web que le permita a la Ferretería agilizar el manejo de la información almacenada y optimización de los recursos. Esto se realizará mediante la utilización de lenguajes de programación como lo son c#, JavaScript. También del uso de lenguajes de marcado como lo son HTML y CSS. Así mismo el gestor de base de datos que se utilizara es SQL Server, el cual permitirá la creación de la base de datos. En este documento también se m.liala descripción de la situación actual de la “Ferretería Sánchez”, así mismo la descripción de los módulos que se pretenden desarrollar con sus debidas especificaciones

CONTRIBUCIÓN DE LA MERCADOTECNIA EN LA UTILIZACIÓN DEL SMARTPHONE PARA VIDEOJUEGOS, CONVIRTIÉNDOLA EN UNA POSIBLE ADICCIÓN EN LOS JÓVENES

Currently young people are increasing the activities they perform in their Smartphone, making it an important part in their lives; one of these activities is dedicated to video games. One exploratory research was conducted on 883 young people in order to know whether marketing efforts have led to the use of video games on Smartphone generating in them a possible addictive behavior. We found that men have more addictive than women and they are the most affected by marketing efforts made by companies to increase consumption of various products; in addition to the ones related to video game