36 research outputs found

    Political Economy of Tourism: Residents’ Power, Trust in Government, and Political Support for Development

    Get PDF
    Citizens’ trust in government institutions and their political support for development are important preconditions for a democratic and sustainable form of development. In the context of tourism, it is important that residents of a destination endorse development and tourism policies of the government to ensure sustainability and good governance of the sector. Recognition that communities are central to tourism development and one of the most important groups of stakeholders has led researchers to conduct numerous studies on residents’ support for tourism development and its antecedents. While early studies on this topic were of an atheoretical nature, researchers have increasingly made use of theories such as social exchange theory (SET), originally drawn from sociology, to understand the ways in which residents’ react to tourism development and the circumstances that prompt them to do so. While on one hand use of SET has strengthened the theoretical base of and has made significant contributions to this area of research, on the other hand, some researchers have found the theory to lack predictive power in explaining residents’ support for tourism development. This is probably because researchers have failed to consider all important variables of the theory simultaneously in an integrative framework. Key constructs such as power and trust have been left out by the majority of studies on this topic. It is also important that SET is complemented with other theoretical approaches so that new insights are uncovered in this area of study. Grounded in political economy, this study attempted to make a ‘complete’ use of SET by integrating its key components (trust, power, benefits, costs, and support) in a model that predicted residents’ trust in government actors involved in tourism and their political support for the sector’s development. The research drew widely from the political science literature and made use of two competing theories to investigate the determinants of residents’ trust in government actors: institutional theory of political trust and cultural theory of political trust. Based on the three different theories (SET, institutional theory of political trust, and cultural theory of political trust), the conceptual model of the study was developed. As postulated by SET, the model posited that political support is determined by residents’ trust in government actors, perceived benefits of tourism, and perceived costs of tourism. The latter two variables were also proposed to influence trust in government actors. An inverse relationship between perceived benefits and perceived costs of tourism was also hypothesized. The model further suggested that residents’ perceptions of their level of power in tourism influenced their perceptions of the benefits and costs of tourism development. As predicted by institutional theory of political trust, residents’ perceptions of the economic and political performance of local government actors and their perceived level of power in tourism were proposed to influence their trust in those actors. Drawing from cultural theory of political trust, interpersonal trust was hypothesized to be positively related to residents’ trust in government actors. Twelve hypotheses emanated from the model and were tested using responses collected from 391 residents of Niagara Region, Ontario, Canada, using an online panel. Hierarchical regression analysis was used to test the proposed hypotheses. In addition, the mediating effects implied in the proposed model were investigated (although no formal hypotheses were originally proposed) using Baron and Kenny’s (1986) recommended steps and the Sobel z test. Findings provided support for eight of the twelve proposed hypotheses. Contrary to what researchers have assumed so far, residents’ trust in government actors was a better predictor of political support that their perceptions of the costs of tourism development. Perceived benefits remained the best predictor of political support as advocated in several studies. Residents’ perceptions of the benefits of tourism were also inversely related to perceived costs, suggesting that interactions among residents’ perceptions of the different impacts of tourism exist. Residents’ perceived level of power in tourism was a significant determinant of perceived benefits, but did not significantly predict perceived costs. Residents’ perceptions of the political performance of government actors in tourism was the strongest predictor of their trust, followed by their perceptions of the economic performance of government actors, and their perceptions of the benefits of tourism development. Residents’ perceived level of power in tourism, their perceptions of the costs of tourism, and interpersonal trust were found to be insignificant predictors of their trust in government actors. Findings also suggested that residents’ perceptions of the costs of tourism and their trust in government actors partially mediated the relationships between perceived benefits of tourism and political support. The results partially supported SET because some of the theory’s postulates and predictions were not empirically supported. Findings also confirmed the superiority of institutional theory of political trust over cultural theory of political trust. The theoretical and practical implications of the study’s findings were discussed. The limitations of the study were recognized and some recommendations for improving future research were made. Overall, the study suggested that political trust is a promising construct in studies on community support for development policies and deserves further attention by researchers, scholars, and practitioners given the paucity of research on this topic in the tourism literature. The search also suggests that researchers should recognize that residents’ trust in government actors and their support for tourism development are complex issues that are determined by several factors. A single theory is unlikely to provide a comprehensive understanding of these concepts, raising the need for researchers to investigate these issues from different theoretical perspectives

    Information search behavior of European tourists visiting Mauritius

    Get PDF
    Understanding the information search behavior of travelers is important for providing effective marketing strategies and appropriate communication campaigns. Indeed, investigating and understanding such behaviors of tourists have a long tradition in tourism research. Using data collected from 877 respondents, this study analyzes the information search behavior of European tourists visiting Mauritius. The impact of nationality and prior product knowledge on the external information search behavior of travelers has been investigated. Data was collected between September 2006 and January 2007 using structured questionnaires. The analysis was conducted using the Kruskal-Wallis test to analyze the influence of nationality on the use of external sources of information. A series of one-way ANOVA and t-test were also conducted to investigate the relationship between prior product knowledge and use of external sources of information. Results indicate that nationality and prior product knowledge influence travelers\u27 information search behavior. Findings also indicate that for both first-time and repeat visitors, the Internet was an important source of information. However, travel agencies, friends and relatives, information leaflets and National Tourism Offices were found to be more important sources of information for first-time travelers than repeat visitors. The results also suggest that different marketing and communication strategies are necessary to effectively target consumers from the diverse European countries. In conclusion, recommendations for destination marketers in Mauritius are discussed. These include developing close contacts and good relationships with travel agencies, increasing online marketing techniques, encouraging positive word-of-mouth and increasing attention to tourists\u27 satisfaction amongst others. Some limitations of the research are also discussed

    Integrating service quality as a second-order factor in a customer satisfaction and loyalty model

    Get PDF
    Abstract: Purpose – The study conceptualizes service quality as a second-order factor and analyzes its influence on customer satisfaction, perceived value, image, consumption emotions and customer loyalty by testing a structural equation model. Design/methodology/approach – The model is tested using data collected from 672 guests staying in accommodation establishments located in South Africa. The study follows a hierarchical approach using confirmatory factor analysis to test the second-order factor model and structural equation modeling to test the overallmodel. Findings – The results indicate that the second-order factor model is acceptable both empirically as well as conceptually and performs better than other competing models of service quality. The findings provide support for all hypotheses and evidence of a structural model with a high explanatory power. Research limitations/implications – The second-order factor model is less useful when fine-grained analyses are needed, such as when a detailed assessment of the level of quality of service offered by a hospitality organization is required. Practical implications – The second-order factor model allows for an analysis of service quality at different levels of abstraction. Accommodation managers interested in customers’ evaluation of service on a cumulative basis can make use of the global measure to determine service quality evaluations. Practitioners can also use the findings to manage the different dimensions of service quality. Originality/value – The study demonstrates that service quality is best represented as a second-order factor, and in doing so, it provides an improved measurement of the construct. More so, by integrating the variable in a nomological network, the research develops a more parsimonious model than the existing ones

    Digitalization and sustainability: virtual reality tourism in a post pandemic world

    Get PDF
    The government-imposed COVID-19 pandemic control measures brought the tourism sector to a complete halt. However, virtual reality (VR) tourism offered people a way to escape the isolation. Media reports and research have noted heightened activity in VR tourism, which has been touted as “alternative tourism” and “eco-tourism”. However, scholars have yet to determine whether this shift is temporary or will persist after the pandemic is over. Questions also remain regarding the factors driving this behaviour. The present study uses stimulus-organism-response theory (SOR) to propose a sequential mechanism of the interplay of antecedents and outcomes, theorising VR tourism as a sustainable tourism solution long into the future. The model, tested by analysing 359 responses collected from VR users through Prolific Academic, confirmed the positive association of the environmental impact of touristic travel and pandemic travel anxiety with eco-guilt; pandemic travel anxiety, moreover, was also associated with attitude towards VR tourism. Furthermore, attitude towards VR tourism was positively associated with willingness to forgo the pleasure of in-situ tourism and post-pandemic VR tourism continuance intentions, with willingness also mediating the association between the other two. Finally, willingness partially mediated the association of attitude and fully mediated the association of eco-guilt with intentions.publishedVersio

    Relationship between Destination Image and Loyalty: Developing Cooperative Branding for Rural Destinations

    Get PDF
    Abstract Destination image has been extensively studied, yet literature on the cooperative branding is limited. A cooperative branding model that represents the important determinants of destination loyalty was developed based on previous studies in a number of fields. Seven distinct image constructs were identified, three of which are affective based and four cognitive based. This study noted that idyllic (among affective image) and entertaining and quality service (among cognitive image) had a direct impact on overall destination image and indirect impact on destination loyalty through overall image. The results of this investigation provide important implications for strategic image management and can aid in designing and implementing marketing programs for creating and enhancing tourism destination images

    LOCAL GOVERNMENT TRUST, ECONOMIC EFFECTIVENESS AND SATISFACTION IN A TOURISM EVENT CONTEXT: THE CASE OF THE LIMBE CULTURAL ARTS FESTIVAL, CAMEROON

    Get PDF
    This study evaluates the relationship between community perception of government’s effectiveness and trust in government at the local level. Using the Festival of Arts and Culture hosted in Limbe, Cameroon, the study evaluates how citizens’ experiences of a service delivery influence their trust in the government, and the mediating effect of economic, social, and political factors. Trust is evaluated using three measures: competency, integrity, and responsibility. A framework that distinguishes between broad and narrow measures of economic effectiveness is proposed and tested using an ordered logit model. Findings from data generated from 324 event attendees indicate that citizens’ perceptions of broad measures of economic effectiveness is influenced by the social and political environment, which in turn influences their trust in the local government. They are, however, able to separate the socio-political context from the economic when asked about narrow measures of economic effectiveness. These findings are relevant for political planners, analysts, and policymakers seeking to foster political trust and support

    Denying bogus skepticism in climate change and tourism research

    No full text
    This final response to the two climate change denial papers by Shani and Arad further highlights the inaccuracies, misinformation and errors in their commentaries. The obfuscation of scientific research and the consensus on anthropogenic climate change may have significant long-term negative consequences for better understanding the implications of climate change and climate policy for tourism and create confusion and delay in developing and implementing tourism sector responses
    corecore