Marketing Strategies of Mobile Game Application Entrepreneurs

Mobile game application entrepreneurs can offer many benefits to the U.S. economy; however, 80% of the entrepreneurs in this study stated that marketing their mobile applications was a major business challenge. Based on Schumpeter’s theory of economic development and new value creation of technological innovation, the purpose of this phenomenological study was to explore the strategies that entrepreneurs have used to market their mobile game application development businesses successfully. Twenty mobile game application entrepreneurs from northern California, who successfully sustained their businesses for 3 or more years, completed semistructured interviews. Moustakas\u27 modified van Kaam method was used and included coding and organizing data into 5 primary themes that emerged from the analysis. The findings suggest that social media and networks are essential for marketing success, and mobile games should be innovative to ensure competitive advantages

Identification of sugar-containing natural products that interact with i-motif DNA

There are thousands of compounds shown to interact with G-quadruplex DNA, yet very few which target i-motif (iM) DNA. Previous work showed that tobramycin can interact with iM- DNA, indicating the potential for sugar-molecules to target these structures. Computational approaches indicated that the sugar-containing natural products baicalin and geniposidic acid had potential to target iM-DNA. We assessed the DNA interacting properties of these compounds using FRET-based DNA melting and a fluorescence-based displacement assay using iM-DNA structures from the human telomere and the insulin linked polymorphic region (ILPR), as well as complementary G-quadruplex and double stranded DNA. Both baicalin and geniposidic acid show promise as iM-interacting compounds with potential for use in experiments into the structure and function of i-motif forming DNA sequences and present starting points for further synthetic development of these as probes for iM-DNA

Canopy Architecture and Morphology of Switchgrass Populations Differing in Forage Yield

Phenotypic selection has been used to improve forage yield and in vitro dry matter disappearance (IVDMD), but the effects on canopy architecture and morphology are not understood. Our objectives were to determine if canopy architecture and morphology can explain genotype x environment (G x E) yield differences in switchgrass (Panicum virgatum L.) and to evaluate canopy architecture and morphology as selection criteria for increasing yield. This study was conducted in 1993 near Mead, NE, and near Ames, IA. The experimental design was a randomized complete block experiment with a split-plot arrangement of four replicates at each location. Whole plots were tiller population and subplots were sward maturity. Tiller populations were harvested on 9 June, 19 July, and 27 August at Ames and on 10 June, 27 July, and 26 August at Mead and were classified morphologically. Tillers were separated into primary yield components and dried at 55°C to determine total forage yield and dry matter contribution of morphological components. Genotype x environment interactions occurred for total forage yield and tiller density. Previous phenotypic selection for increased forage yield and IVDMD apparently altered morphological changes within the canopy of selected switchgrass populations. The most apparent changes were development of additional collared leaves and internodes in some populations across locations. Although canopy architecture may not be a useful selection criterion because of variability associated with individual canopy traits, indirect measurements showed that leaf area index (LAI) has some potential as a selection criterion for increasing total forage yield. However, selection for individual canopy traits may be most effective for modifying sward growth habits

Fiber Digestion Dynamics of Sward Components within Switchgrass Populations

Forage quality as it relates to plant maturity is well established; however, strategies for improving fiber digestion in switchgrass populations have not been determined. The objectives of this study were to determine fiber digestion of sward components within switchgrass (Panicum virgatum L.) populations and which aspects of fiber digestion dynamics caused in vitro dry matter disappearance (IVDMD) differences of six switchgrass populations. This study was conducted in 1993 near Ames, IA, and Mead, NE. The experimental design was a randomized complete block design with a split-plot arrangement of treatments with four replicates at each location. Whole plots were populations and subplots were sward maturity. ‘Trailblazer’, ‘Pathfinder’, ‘Cave-in-Rock’, and three experimental switchgrass populations were used in this study. Populations were harvested on 9 June, 19 July, and 27 August at Ames and on 10 June, 27 July, and 26 August at Mead. Fiber composition and digestibility were determined on leaf blade, leaf sheath, and stem fractions of the primary growth stages. Significant differences for theoretical true digestibility (TD) and neutral detergent fiber (NDF) existed for morphological components at each sward maturity. However, digestion characteristics of the sward components were not stable across primary growth stages. Rate of fiber digestion was faster for most sward components at Ames than Mead, although stems of elongating tillers from elongating swards digested faster on plants grown at Mead than Ames. Rate of fiber digestion of stems was typically slower than either leaf blades or sheaths, but in several instances they were similar or stems had faster rates of fiber digestion. Although phenotypic selection can increase fiber digestibility, plant maturity remains an important factor, and selections may require evaluation at different stages of morphological development. Thus, improvements in forage digestion, at least in switchgrass, may only be manifested for the growth stage at which it was selected

Fiber Digestion Dynamics of Sward Components within Switchgrass Populations

Forage quality as it relates to plant maturity is well established; however, strategies for improving fiber digestion in switchgrass populations have not been determined. The objectives of this study were to determine fiber digestion of sward components within switchgrass (Panicum virgatum L.) populations and which aspects of fiber digestion dynamics caused in vitro dry matter disappearance (IVDMD) differences of six switchgrass populations. This study was conducted in 1993 near Ames, IA, and Mead, NE. The experimental design was a randomized complete block design with a split-plot arrangement of treatments with four replicates at each location. Whole plots were populations and subplots were sward maturity. ‘Trailblazer’, ‘Pathfinder’, ‘Cave-in-Rock’, and three experimental switchgrass populations were used in this study. Populations were harvested on 9 June, 19 July, and 27 August at Ames and on 10 June, 27 July, and 26 August at Mead. Fiber composition and digestibility were determined on leaf blade, leaf sheath, and stem fractions of the primary growth stages. Significant differences for theoretical true digestibility (TD) and neutral detergent fiber (NDF) existed for morphological components at each sward maturity. However, digestion characteristics of the sward components were not stable across primary growth stages. Rate of fiber digestion was faster for most sward components at Ames than Mead, although stems of elongating tillers from elongating swards digested faster on plants grown at Mead than Ames. Rate of fiber digestion of stems was typically slower than either leaf blades or sheaths, but in several instances they were similar or stems had faster rates of fiber digestion. Although phenotypic selection can increase fiber digestibility, plant maturity remains an important factor, and selections may require evaluation at different stages of morphological development. Thus, improvements in forage digestion, at least in switchgrass, may only be manifested for the growth stage at which it was selected

An Economic Examination of Potential Ethanol Production in Texas

Agribusiness, Agricultural and Food Policy, Resource /Energy Economics and Policy,

The Effectiveness of Alcohol Screening and Brief Intervention in Emergency Departments: A Multicentre Pragmatic Cluster Randomized Controlled Trial

BACKGROUND: Alcohol misuse is common in people attending emergency departments (EDs) and there is some evidence of efficacy of alcohol screening and brief interventions (SBI). This study investigated the effectiveness of SBI approaches of different intensities delivered by ED staff in nine typical EDs in England: the SIPS ED trial. METHODS AND FINDINGS: Pragmatic multicentre cluster randomized controlled trial of SBI for hazardous and harmful drinkers presenting to ED. Nine EDs were randomized to three conditions: a patient information leaflet (PIL), 5 minutes of brief advice (BA), and referral to an alcohol health worker who provided 20 minutes of brief lifestyle counseling (BLC). The primary outcome measure was the Alcohol Use Disorders Identification Test (AUDIT) status at 6 months. Of 5899 patients aged 18 or more presenting to EDs, 3737 (63·3%) were eligible to participate and 1497 (40·1%) screened positive for hazardous or harmful drinking, of whom 1204 (80·4%) gave consent to participate in the trial. Follow up rates were 72% (n?=?863) at six, and 67% (n?=?810) at 12 months. There was no evidence of any differences between intervention conditions for AUDIT status or any other outcome measures at months 6 or 12 in an intention to treat analysis. At month 6, compared to the PIL group, the odds ratio of being AUDIT negative for brief advice was 1·103 (95% CI 0·328 to 3·715). The odds ratio comparing BLC to PIL was 1·247 (95% CI 0·315 to 4·939). A per protocol analysis confirmed these findings. CONCLUSIONS: SBI is difficult to implement in typical EDs. The results do not support widespread implementation of alcohol SBI in ED beyond screening followed by simple clinical feedback and alcohol information, which is likely to be easier and less expensive to implement than more complex interventions

Ultraviolet Signposts of Resonant Dynamics in the Starburst-Ringed Sab Galaxy, M94 (NGC 4736)

M94 (NGC 4736) is investigated using images from the Ultraviolet Imaging Telescope (FUV-band), Hubble Space Telescope (NUV-band), Kitt Peak 0.9-m telescope (H-alpha, R, and I bands), and Palomar 5-m telescope (B-band), along with spectra from the International Ultraviolet Explorer and Lick 1-m telescopes. The wide-field UIT image shows FUV emission from (a) an elongated nucleus, (b) a diffuse inner disk, where H-alpha is observed in absorption, (c) a bright inner ring of H II regions at the perimeter of the inner disk (R = 48 arcsec. = 1.1 kpc), and (d) two 500-pc size knots of hot stars exterior to the ring on diametrically opposite sides of the nucleus (R= 130 arcsec. = 2.9 kpc). The HST/FOC image resolves the NUV emission from the nuclear region into a bright core and a faint 20 arcsec. long ``mini-bar'' at a position angle of 30 deg. Optical and IUE spectroscopy of the nucleus and diffuse inner disk indicates an approximately 10^7 or 10^8 yr-old stellar population from low-level starbirth activity blended with some LINER activity. Analysis of the H-alpha, FUV, NUV, B, R, and I-band emission along with other observed tracers of stars and gas in M94 indicates that most of the star formation is being orchestrated via ring-bar dynamics involving the nuclear mini-bar, inner ring, oval disk, and outer ring. The inner starburst ring and bi-symmetric knots at intermediate radius, in particular, argue for bar-mediated resonances as the primary drivers of evolution in M94 at the present epoch. Similar processes may be governing the evolution of the ``core-dominated'' galaxies that have been observed at high redshift. The gravitationally-lensed ``Pretzel Galaxy'' (0024+1654) at a redshift of approximately 1.5 provides an important precedent in this regard.Comment: revised figure 1 (corrected coordinate labels on declination axis); 19 pages of text + 19 figures (jpg files); accepted for publication in A