Assessment of the Knowledge, Attitude and Practices (KAP) of Patients towards Reporting Adverse Drug Reactions (ADRS)

At the end of the study the findings concludes that patients have a positive attitude towards ADR reporting, and the ADR reporting practices among the patient was also relatively high. Whereas shortcomings were found out in the knowledge levels of patient towards ADR and ADR reporting. The findings suggests that patients knowledge on ADRs and the practice of ADR reporting can be improved if the patients are adequately sensitised which will strengthen the ADR data to national pharmacovigilance programme

Erratum to: 36th International Symposium on Intensive Care and Emergency Medicine

[This corrects the article DOI: 10.1186/s13054-016-1208-6.]

Exhibitors' perceptions of trade shows : a study of the Mauritian textile industry

"Although trade shows constitute a major portion of the marketing mix in the industrial market place, very little has been researched on their function In Industrial marketing. This study assessed the role of trade shows in the communication mix of textile companies, the extent to which firms engaged in pre-show, show and post-show activities, and exhibitors opinions on the organisation of trade shows. Data were collected through a structured questionnaire using face-to-face interviews. Exhibitors listed several advantages for trade show participation including the identification of new customers and the enhancement of company image and goodwill. Disadvantages included the high costs and the difficulty of quantifying results from trade shows that made executives uneasy about the large expenditures. Findings also revealed that the size of the firm did not influence objective-setting and the extent to which firms engaged in trade show activities. Overall, exhibitors need to take a market-orientated approach to their exhibition activities."--Cover

Understanding consumer behaviour : an evaluation of the degree of consumer ethnocentrism in Mauritius

"Mauritian consumers are being exposed more and more to foreign products and are now faced with a variety of buying choices. With the advent of globalisation, domestic and foreign firms need to investigate consumer behaviour in cross cultural/national settings. This study aimed at evaluating the degree of consumer ethnocentrism among Mauritian consumers and at understanding their perceptions towards imported products and domestic products. The CETSCALE instrument used to measure consumer ethnocentrism in the USA was examined in the Mauritian context to assess its validity. The study also investigated the influence of demographic and lifestyle variables on the level of consumer ethnocentrism and the impact of country of origin on several dimensions of the product, such as quality value for money, status and esteem among others. Data were collected through personal and telephone interviews. Findings revealed that the CETSCALE was applicable to Mauritius and that Mauritians were not highly ethnocentric."--cover

A study of service quality of stockbrokers in Mauritius : a multi-expectations framework

The stockbroking industry is a service-oriented industry where brokers act as agents for investors when a security is bought or sold and are compensated with a commission. Stockbrokerage houses have much to gain if they can understand investors' expectations since this would assist them in serving their clients better and build long-term relationships with them. This study aimed to develop a measure of service quality for the stockbrokerage industry. Data were collected from investors in Mauritius and findings revealed that the SERVQUAL scale needs to be modified for the stockbroking industry. The relationship between antecedents such as locus of control and investors' expertise, and desired and adequate service expectations were generally very strong. This study also ascertained the relationship between MSS, MSA and satisfaction

The implications of Facebook marketing for organizations

With the explosive popularity of Facebook as a social media, there has not been much research that examines Facebook marketing and its implications for businesses. This paper represents an exploratory effort into this direction and analyzed existing Facebook marketing practices and tools, their benefits, and concerns associated with this type of social media marketing. Practical implications were suggested for organizations using Facebook as a social marketing tool and areas for future research were identified

Developing a model for online social travel networks in the tourism industry

The importance of the online social travel networks for tourism businesses is gaining new attention in the academic literature. This paper utilizes the Technology Acceptance model (TAM) to investigate key variables that affect the use of an information system with respect to Korean tourists. According to the TAM model, the antecedents of actual acceptance of the information system are positively related to both the roles of usefulness and ease of use. The antecedent of the intention of future use is also derived from the attitude towards the information system. As tourism is an intangible and information- intensive industry, the communication and the relationships between service providers and travellers represent a vital factor in travel marketing. In order to better predict and increase user acceptance, tourism management needs to better understand the reasons for people accepting or rejecting the information system. This can help to understand the key variables for end-users to accept and use the information technology that enhances information search behaviour. This paper aims to establish research propositions in the context of TAM model and to identify critical factors influencing user intentions to utilize internet in an online travel network, namely TripAdvisor. Six propositions were developed for future testing. The conceptual model proposed hopes to explain the antecedents of user acceptance in an attempt to suggest managerial practices for increasing online travellers’ practical value for using the information system

An overview of Australian green energy policies, barrier and strategic decisions for green energy marketing

Green Energy (GE) or Renewable Electricity (RE) generally means electricity generated from renewable sources such as wind, hydropower; bioenergy, solar, geothermal and biomass. This paper discusses the scenario of Australia’s RE sector, policies, barriers and marketing implications. The paper provides some background information about the Green Energy (GE) of Australia, which could potentially be useful for regulators, investors, academics, electricity companies, and Australian Government’s “Clean Energy Program”. This paper also describes a conceptual model for “Green Consumer Behaviour” and seeks to investigate these questions: what are the barriers of GE, and how government policy and marketing programs can promote the RE of Australia. The research methodology of this paper involves an analytical literature review and statistical information where data has been collected from secondary sources of Australian government energy reports and relevant departments. The barriers in production of RE consists of perceived technology; market operating mechanism, legal framework and the consumer market. Australian RE sector has contributed only to 8.9% of Australia’s electricity generation.The research states that electricity industry of Australia is the largest contributor of carbon emission, producing 38% of the total emission. The Australian Government has taken significant initiatives to confront environmental challenges of climate change, greenhouse gas emission and global warming by introducing two major schemes in the RE sector, the Carbon Pollution Reduction Scheme (CPRS) and the Renewable Energy Target (RET) scheme. GPE as an intangible product needs more marketing attention; it needs a social marketing approach focusing on consumer value creation, providing both monetary and non-monetary benefits to the potential green consumers